At the recent event hosted by the China Watch Association Collection Research Association, industry leaders gathered to discuss the evolving landscape of smart and traditional watches. Mr. Wei Chang, the Deputy Director, was joined by Mr. Xiao Xiao, Chairman of WanWang Network, and representatives from various watch brands. The conversation revolved around the development trends in smart watches versus traditional timepieces, as well as the dynamic relationship between major global watch groups and smaller, family-owned brands.
The panel included notable figures such as Mr. Thilo Muhle of Glashütte Original, Mr. Maxime Herbelin of Herbert Lin, Mr. Rolando Nicolet of Airmate, Mr. Tamdi Chonge of Aibo, Miss Corrina Bohle of Devos, Mr. Franco Boiocchi of Pergola, and others. Their insights provided a rich perspective on the current state and future direction of the watch industry.
Mr. Wei Chang opened the discussion by addressing the rise of smartwatches, particularly Apple Watch, and its impact on the traditional watch market. He noted that while smartwatches have become a significant part of the industry, mechanical watches still hold a special place for many consumers.
Miss Corrina Bohle of Devos emphasized that both smart and mechanical watches coexist in the market, each serving different needs. She pointed out that mechanical watches are often seen as heirlooms, passed down through generations, carrying with them artistry and heritage.
Mr. Thilo Muhle of Glashütte Original shared his belief that while Apple products remain popular, the future may see a renewed appreciation for mechanical watches, where the movement itself becomes a key feature.
Mr. Franco Boiocchi of Pergola expressed confidence in the enduring appeal of Swiss-made mechanical watches, highlighting their craftsmanship and timeless value.
Mr. Tamdi Chonge of Aibo compared smartwatches to tools—convenient but requiring regular charging—while mechanical watches offer a more artistic and personal experience.
Mr. Rolando Nicolet of Airmate suggested that both types of watches could coexist in the future, each fulfilling distinct roles in the market.
Mr. Maxime Herbelin of Herbert Lin highlighted the difference in positioning: smartwatches represent technological innovation, while mechanical watches embody artistry.
When discussing the competition and collaboration between large watch groups and smaller family-owned brands, Mr. Franco Boiocchi noted that family businesses often excel in design, detail, and uniqueness, offering products that resonate deeply with collectors and personal buyers.
Miss Corrina Bohle of Devos mentioned challenges faced by independent brands in gaining retail access, but also praised the affordability and accessibility of their products.
Mr. Tamdi Chonge of Aibo described niche brands as having greater flexibility to meet customer demands, allowing for more personalized and innovative designs. He likened the relationship between big groups and niche brands to birds in a forest, coexisting in different environments.
Mr. Rolando Nicolet of Airmate added that large groups tend to focus on mass production, while niche brands can offer more variety and customization.
Mr. Maxime Herbelin of Herbert Lin noted that even small brands can provide global service and maintain flexible distribution strategies.
Mr. Thilo Muhle of Glashütte Original concluded that niche brands benefit from being able to develop products more freely, build trust with retailers, and grow organically.
In closing, Mr. Wei Chang addressed the question of whether the watch business and traditional watch industry would compete or collaborate in the future. Mr. Xiao Xiao of WanWang Network emphasized that cooperation is more likely than competition, especially with the rise of O2O (online-to-offline) marketing models. He highlighted the role of platforms like WanWang Network in promoting niche watch brands and bridging the gap between online and offline markets.
Through this engaging discussion, participants shared valuable insights into the evolving world of watches, and the future looks promising for both tradition and innovation.
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