At the recent event hosted by the China Watch Association Collection Research Association, Mr. Wei Chang, along with Mr. Xiao Xiao from WanWang Network and representatives from various watch brands, engaged in a thoughtful discussion on the development trends of smart watches versus traditional timepieces. The conversation also explored the relationship between major watch groups and smaller, family-owned enterprises.
The panel included notable figures such as Mr. Thilo Muhle from Glashütte Original, Mr. Maxime Herbelin from Herbert Lin, Mr. Rolando Nicolet from Airmate, Mr. Tamdi Chonge from Aibo, Miss Corrina Bohle from Devos, Mr. Franco Boiocchi from Pergola, and others. Their insights provided a comprehensive view of the evolving watch industry.
Mr. Wei Chang opened the discussion by highlighting the growing influence of smartwatches, particularly Apple Watch, while emphasizing the enduring appeal of traditional mechanical timepieces. He noted that both segments coexist within the broader watch market, each serving different consumer needs.
Miss Corrina Bohle of Devos stated that smartwatches and mechanical watches are both part of the watch industry’s ecosystem, but they cater to different audiences. Mr. Thilo Muhle of Glashütte Original suggested that while Apple products remain popular, the future may see a return to mechanical watches, where the movement is visible and appreciated.
Mr. Franco Boiocchi of Pergola emphasized that his brand continues to focus on "Swiss Made" craftsmanship, believing that mechanical watches will always hold a special place in the market. Mr. Tamdi Chonge of Aibo compared smartwatches to tools—convenient but lacking the emotional and artistic value of mechanical timepieces, which can be passed down through generations.
Mr. Rolando Nicolet of Airmate expressed the view that smartwatches have already made a significant impact, but he believes the future will see both types of watches coexisting. Mr. Maxime Herbelin of Herbert Lin highlighted the distinct roles of technology-driven smartwatches and the artistry of mechanical ones.
When discussing the differences between large watch groups like Swatch, LVMH, and Richemont, and smaller family-owned brands, several participants shared their perspectives. Mr. Franco Boiocchi of Pergola pointed out that family businesses often excel in design, functionality, and customization, offering unique products that appeal to collectors and personal use alike.
Miss Corrina Bohle of Devos noted that independent brands face challenges in reaching retail outlets, but working with established companies helps them gain visibility. She also mentioned that their affordability makes them attractive to customers.
Mr. Tamdi Chonge of Aibo explained that niche brands offer greater flexibility and responsiveness to customer demand, allowing for more creative and personalized designs. He compared the relationship between big groups and niche brands to birds in a forest, where some live on big trees and others on small ones, all coexisting harmoniously.
Mr. Rolando Nicolet of Airmate added that while large groups focus on mass production, niche brands bring diversity and innovation, enabling customized solutions for consumers.
Mr. Maxime Herbelin of Herbert Lin emphasized that niche brands also provide global support and have flexible distribution strategies. Mr. Thilo Muhle of Glashütte Original agreed, stating that niche brands can grow by finding the right retailers and building trust.
In closing, Mr. Wei Chang asked whether the watch business and traditional watch industry would compete or collaborate in the future. Mr. Xiao Xiao of WanWang Network responded that cooperation is more likely than competition. He highlighted the potential for online and offline integration, with platforms like WanWang Network playing a key role in promoting niche brands.
Through this engaging dialogue, the audience gained valuable insights into the current and future state of the watch industry. It was clear that both smartwatches and traditional mechanical watches have their own strengths and will continue to shape the market in unique ways. Looking ahead, the collaboration between different players in the industry seems promising.
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