Watch design is a powerful reflection of a timepiece's value. When the design stands out, the price often follows suit. In the world of jewelry watches, we frequently encounter unique and creative designs—likely because these pieces are often tailored for women, who tend to have more disposable income. I recall the collaboration between Boucheron and Maximilian Busser (MB&F) on an owl-shaped diamond watch that became highly sought after by female collectors. Even a small series featuring an invisible diamond dial was considered somewhat "vulgar" due to its high cost, yet it still captured the imagination of many.


The owl’s eyes are striking, made from large, rounded gemstones mounted on double cones, shimmering with HM3 precious wings and set with brilliant-cut stones. Its chest is adorned with carved amethyst or pink crystal, giving it a regal and mystical appearance.

Nature has always been a major source of inspiration for jewelry designers, and this influence extends into watchmaking, offering fresh and innovative perspectives. From insects to animals, natural elements often appear in both jewelry and watch designs. For example, Vacheron Constantin’s Master of Arts collection showcases nature-inspired aesthetics. However, rather than diving deeper into specific models, I want to focus on the underlying purpose behind such designs.


Brands like Cartier and Boucheron regularly introduce jewelry watches, as they understand that beauty is key for women. A woman may already own plenty of jewelry, but she expects her watch to match the elegance of her accessories. While men might prioritize precision and mechanical complexity, women often look for something that complements their evening attire. This is why watchmakers draw inspiration from jewelers, tapping into the psychology of female consumers.


Interestingly, some Chinese-inspired elements have also found their way into watch designs. For instance, during the Lunar New Year, many brands released limited edition watches featuring carved horse heads. These are not just marketing gimmicks; they reflect a strategic move to capture the growing Asian market, especially in China, where demand is strong.

I’m sure you remember the Earl watch with its dragon design, which used filigree enamel techniques beautifully. Regardless of other factors, what stands out is how using animal motifs can elevate a watch brand’s image and increase product value.

Animal-themed watch designs offer a fresh aesthetic experience, making them worth the higher price tag. In conclusion, no matter the theme, design remains crucial. For watchmakers, the goal has always been the same: to win over customers and ultimately, the global market. (Text / Million Watch World Fu Xue Ting)
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