Watch design is a reflection of a timepiece's value. If the design is unique, the price tends to be higher. In general, we often see jewelry watches featuring creative and intricate designs, which may be because such pieces are typically favored by women. Women, in turn, often have more purchasing power, allowing them to invest in these luxurious accessories.
I remember that Boucheron and Maximilian Busser (MB&F) once collaborated on an owl-shaped diamond watch that became highly sought after by female fans. Even a small series with invisible diamond hour markers was considered somewhat vulgar—mainly because it was out of reach for most—but it still captured the attention of many.
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The owl’s eyes are striking, made from large, rounded gemstones mounted on double cones, shimmering with HM3 precious wings set with brilliant-cut stones. The chest is adorned with amethyst or pink crystal, carved into delicate feather-like shapes.
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Nature has always been a major source of inspiration for jewelry designers, and this influence extends to watchmaking, offering fresh and innovative perspectives. Elements like insects, plants, and animals frequently appear in both jewelry and watch designs. For example, Vacheron Constantin’s Master of Arts Series showcases this trend beautifully. However, I’m not here to talk about watches in detail, but rather to explore the purpose behind these designs.
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Brands like Cartier and Boucheron naturally introduce jewelry-inspired watches, as beauty is key for women. A woman would expect her wristwatch to match her jewelry collection, and she might not care too much about mechanical precision or traditional masculine styles. What matters most is that it complements her evening attire. Clearly, watchmakers have taken cues from jewelers, tapping into the psychology of female consumers.
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It's also noticeable that some Chinese elements have been integrated into animal-themed designs to capture market interest. For instance, during the Lunar New Year, many watchmakers released horse-shaped watches, even limited editions. This is clearly a marketing strategy, especially considering the significant share of the Asian market, with China being a major consumer base.
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Do you remember the Earl watch with the dragon design? The filigree enamel technique was masterfully executed. Setting aside other factors, I want to say that using animal elements is another way top watch brands showcase their craftsmanship. This approach enhances the product's value and appeal.
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Animal-themed watch designs offer a fresh aesthetic experience, making the high price justified. As a watch enthusiast, I believe that no matter what elements are used, the design remains crucial. For watchmakers, every change in appearance must align with a timeless truth: winning the market means winning the world. (Text / Million Watch World Fu Xue Ting)
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