Smart home “fermentation” Where is the change?

Google and Nest Labs, the smart home company founded by Tony Fadell, reached an acquisition agreement, and the industry rumors that Changhong will announce its home Internet strategy on the 18th of this month. Jiuzheng Building Materials Network has seen from these two major events this week that smart home has become an indispensable part of the important home sector, and the home Internet curtain is slowly being opened.

Event Google acquires smart home company

Google's acquisition of smart home company Nest Labs, the second largest acquisition in Google's history, is second only to the acquisition of Motorola's $12.5 billion in 2012. Like the Motorola deal, which marks Google's first involvement in hardware, the acquisition of Nest gives Google a springboard to enter an important new market. Today's consumer appliances are increasingly integrated with Internet services.

For Nest, its products are not complicated. Nest Thermostat can intelligently control the temperature and humidity of the home, can be controlled remotely, or can communicate with multiple Nest Thermostats, based on Wi-Fi network.

Nest launched a smoke detection alarm called Protect at the end of last year. The product can be connected to the Nest thermostat, which is part of the company's line of smart home products. The series can be adapted to the environment and the user, controlled by a smartphone or tablet.

This acquisition of Nest is considered by the industry to be Google's expansion of its business into the smart home sector. The Wall Street Journal article said that the Internet of Things era is coming. "For Google, choosing this time to regroup and enter the smart home industry, the acquisition of Nest is undoubtedly a good time."

Indeed, at this year's CES show, Google combined Audi, GM, Hyundai (modern decoration renderings), Honda, Nvidia five companies to form an open car alliance to create an open vehicle system platform. In the smart home field, Google is in an absent state.

The core technology of Nest Labs is "communication, algorithms, sensors, user experience running on a cloud network." And Nest has opened an API (application programming interface), developers can use its mutation rules table and algorithm to connect more home appliances with Nest Labs products.

Where is Google's purpose?

Liang Zhenpeng, an analyst in the home appliance industry, said that Google’s acquisition of a product that produces personal consumer products is intended to understand the needs of hardware manufacturers with its product line.

Google monopolizes the Android platform, with the understanding of hardware manufacturers, optimistic about the future home Internet system platform, and the home Internet must be the hardware and software construction, Google's future monopoly is the development of the home Internet software platform.

Extending IT home appliance companies have laid out "smart"

Under the prospect of the rapid expansion of the smart home industry, not only Internet companies such as Google, but also many IT and home appliance companies have deployed this field.

Internet companies such as Apple and Microsoft have already launched the smart home program. In the domestic smart rice, LeTV and other companies entered the smart TV field last year, it is also considered to seize the living room entrance of the smart home in the future.

A few days ago, Xiaomi CEO Lei Jun also talked with Apple co-founder Steve Wozniak, he is very optimistic about smart home, in the next two years can see all electrical appliances began to gradually intelligent.

At this year's CES show, home appliance manufacturers also showcase their own home automation systems and smart home appliances. Samsung has released a platform called "Samsung Smart Home", a service that links smart TVs, home appliances and handheld smart devices together and manages them on a single platform.

The smart home appliance product plan announced by LG Electronics shows that future home appliances will focus on a “Home Chat” intelligent platform for development. Through this platform, users will be able to send SMS messages directly to home appliances for control.

Google has come to Changhong and waits.

When Google has begun to adopt the concept of home Internet and go to the territory of traditional home appliance manufacturers, there is no reason not to believe that home appliances have reached the era of genetic mutation, not only to be intelligent, but also to achieve interoperability between different home appliances. control.

The “Home Internet” in Changhong's understanding will be people-centered and redefine the functions and relationships of family terminals. "Home Internet" will subvertly change the structure and principle of traditional terminal products, and extensively connect and intelligently cooperate with different home terminals to achieve "interconnection, interoperability and mutual control" and provide "terminal + platform + content + service" Business eco model.

The future "home Internet" will have four advantages: multi-terminal product line, large-screen display technology, interactive connection means and data security.

Changhong Group proposed two major development directions of IPP and big data. IPP is Changhong's original concept, called integrated personal gateway, which will be based on Changhong's multi-product categories to promote synergy between color TVs, refrigerators, air conditioners, mobile phones, tablets and other products to create a home Internet based consumer. A unique product experience.

Changhong once showed the home Internet. When the owner opens the door and turns on the TV and air conditioner by voice, the TV will automatically play the favorite program. The air conditioner will automatically adjust to the temperature commonly used by the owner. The wind will follow the crowd, and the electronic coffee table will appear on behalf of the generation. Reminders for family affairs such as paying for electricity and electricity; in the bedroom, the voice turns on the lights and air conditioner, automatically adjusts to the light and temperature that the owner likes, making the room more cozy and comfortable. In the kitchen, wonderful programs will not be missed, intelligent control of cookers, rice cookers, hoods, etc.; smart refrigerators have remote image viewing function, food shelf life reminder function, various food production query functions, etc., to make life more quality.

Despite this, this is certainly not the whole of smart home. If you want to truly play the role of smart home appliances through the “home Internet”, you need the first-class software, that is, the “software + service” platform to support.

analysis

What will Changhong bring tomorrow?

In October 2013, Changhong released a new three-coordinate strategy of intelligence, networking and synergy. Through the development of various intelligent terminals, networked cloud service platforms and corresponding big data business models, and the introduction of collaborative integration solutions, the company finally activated Changhong's original home appliances, mobile phones, communications, information and other home appliances businesses in the Internet era. Unleash new competitiveness in the consumer market.

In opening up the transformation and development of embracing the home Internet, Changhong released a brand new proposition for the Internet era to let the imagination happen.

The next step is how the product will land and the market is full of expectations.

Liu Binbin, general manager of Changhong Company, said in an interview with the media that in 2014, Changhong will have a major product release every month, and will launch a series of support for home Internet products and solutions. “These products are unprecedented, or people have never been like this. A system perspective to build consumer electronics products." Liu Tibin said that on January 18, Changhong will have a debut action, "It is expected that this action will be shocking."

For this big move, the industry believes that the most fundamental thing about home Internet is the sharing between devices. No matter which enterprise, it must be a color TV-centric product, Changhong is no exception. Sharing without any other equipment will be the first step for Changhong to achieve its goal.

In the future, it will be interoperability with white goods, mobile phones and small household electrical appliances. This should be Changhong's strategy.

People-centered family life is more comfortable

Domestic appliance companies are not willing to pay attention to the layout of smart homes. Haier has exhibited a complete set of smart home systems. The system cooperates with Apple to apply Apple MFi technology to home appliances and bring Smart that can connect traditional electrical appliances through infrared rays. Center, users can DIY smart home system according to their actual needs.

Huawei's consumer business announced that it will conduct comprehensive strategic cooperation with Skyworth to bring consumers a new smart life experience in the multi-screen linkage and end-cloud collaboration of smart TV.

Some analysts believe that in the future, the home Internet will become the third stage of Internet development after the PC Internet and mobile Internet. Based on the family experience environment, the human body will redefine the structure, shape and relationship of TV, refrigerator, air conditioner and other multi-terminals. Through a complete technical architecture and ecosystem to achieve multi-terminal collaboration, convenient interaction, and extensive connectivity, to create more comfortable, more comfortable, and more simple family life for consumers.

The industry expects that by 2020, the ecological output value of smart home appliances will soar from 100 billion yuan in 2010 to 100 billion yuan, and smart terminals will increase to a market scale of 800 billion yuan, achieving a leap-forward growth of 20 years.

The smart home system that interconnects the home appliances and equipment through the core control of the operating platform is increasingly important in the strategies of major manufacturers.

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