In 2012, there were 100,000 sets of social housing construction tasks in Beijing, and a large number of affordable housing units entered the market, which brought new business opportunities to the home building materials market. Some stores and merchants specially launched special housing areas for affordable housing. So, what is the potential of the home improvement market for affordable housing? What are the main needs of consumers in purchasing affordable home products?
63.6% of the housing users choose to provide a full set of furniture
From the survey data, we can see that consumers are very interested in the furniture provided by the merchants, not only for the users of the housing, but also for the small-sized households (decoration renderings). Among the respondents, 21.2% said they would go directly to the protection room provided by the store for a full set of furniture; 42.4% said they would decide how much to buy based on the price range of the full set of furniture; Consumers only have 36.4%. It seems that the store and the merchants have joined forces to attack the market and to provide services for those who really need it. This is a necessary move.
Quality, price, and practicality are the most concerned
In the question “Which aspects of social housing are more attractive to you?â€, 33.9% of the respondents chose the quality of the products, 29% of the respondents chose to be small and practical, and 25.8% of the respondents chose a slightly lower price. . The market competition is becoming more and more fierce, and all the merchants have tried their best to develop new products and new ideas to attract consumers' attention. As everyone knows, the original excellent quality is the magic weapon that never changes. Another common problem among small-sized users is how to live more comfortable in a limited space. This requires furniture products to be not only small but also practical, and the best for nature. select.
Safety, environmental protection and after-sales service are not ignored
It can be seen from the survey data that when consumers purchase furniture for furniture, in addition to demanding excellent product quality, the safety and environmental protection of materials has become a concern for consumers. It is not difficult to see that with people. The improvement of living standards, the acceleration of life stress and rhythm, and health problems are gradually being valued by more and more people. In addition, after-sales service capability is also a common concern. In contrast, people are less concerned about the product's design and even false propaganda.
In terms of furniture style purchase, 51.1% of users choose a simple (renovation effect) style, and European and American styles only account for 4.5%. 42.4% of the respondents indicated that the budget for a full set of furniture is between 20,000 and 30,000 yuan. It seems that the protection of housing and small-sized users, the cost-effectiveness of furniture selection is the top priority, although the funding is limited, space is limited, but the quality can not be discounted, quality is still the most important factor for the protection of housing users.
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