Recently, Xtep · Twelfth National Games market development start ceremony cum theatrical performances in Liaoning Province Hunnan Sports Complex opened the stadium. The evening program style rich, exciting constantly, climax after another, presented the audience spectacular feast for the audience. Among them, members of extreme sports figure dexterity won the audience roared its approval, special steps spokesman Han Geng, but also as a mystery guest sang on stage, detonated enthusiasm of the fans.
It is reported that the Twelfth Games of the People's Republic of China will be held in September 2013 in Liaoning. This will be held in Liaoning Province, the highest specifications, the largest and most influential, the largest number of participating national comprehensive sports event. The first domestic fashion sports brand Xtep, as the title sponsor this evening, the Twelfth National Games sporting goods industry's only partner involved.
According to the staff, since the 10th National Games, Xtep has provided equipment and apparel for the entire official organizing committee and won the exclusive sponsorship of award-winning equipment such as the Jiangsu Provincial Sports Delegation, the PLA Sports Delegation and the Fujian Provincial Sports Delegation. This is the first time that a Chinese sports brand sponsors a large-scale comprehensive sports event in China, thus breaking the monopoly of international high-end sports resources by international sports brands. It is also a good start from pure entertainment marketing to sports and entertainment marketing.
With the excellent performance of the 10th National Games, Xtep has stood out among many domestic sports brands and has risen to the top three positions of domestic sportswear brands.
Ding Bo, president of Xtep, said that all along, Xtep has been keeping a great deal of attention and support for major domestic sports events. This sponsorship of the 12th Games, is following the 10th National Games and the 11th National Games, the special steps and the National Games once again join forces. I believe this will be a good opportunity to further enhance the brand image of Xtep.
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