Not long ago, the Shanghai Municipal Administration of Industry and Commerce released a report on the quality inspection of lighting in the circulation field. The two lighting industries, Osram and Op, are well-known on the list, which is very embarrassing for consumers and the industry.
When the reporter searched for relevant information, it was found that Osram and Opp had already been the "seat guests" in the unqualified list of quality inspections in September 2011! A list of unqualified products reveals the chaos of the current lighting market. What caused the brand-name lamps to repeatedly appear on the black list? Profit-seeking and branding are light and heavy? These problems have not only brought the quality of the lighting industry to the surface, but also sounded the alarm for consumers.
Well-known brands have repeatedly problems
On July 6, the Shanghai Municipal Administration of Industry and Commerce notified the unqualified quality monitoring of the lamps in the circulation field in the second quarter of 2012. The results showed that 13 batches of goods were unqualified. A closer look at the summary of non-conformities, it is not difficult to find that among the 13 batches of unqualified products involved, most of the trademarks and brands such as Guangzhou Kailin and Baoshida are unknown, only Osram and Op, regardless of The industry is still quite famous in the eyes of consumers.
When the reporter looked for relevant information, in the "Shenzhen Quality Supervision and Inspection Results of Shanghai Mobile Lamps in 2011" released by the Shanghai Municipal Bureau of Quality Supervision on September 7, last year, I saw the two "big names" of Osram and Op. In the column.
Two times on the black list, the time difference is only 10 months, different batches of the same kind of products, it is really embarrassing! The reporter further discovered that as early as the 2007 CCTV "3·15" party, Oupu was exposed due to an energy-saving lamp to prevent electric shock and mechanical strength items. In the face of such frequent entry into the blacklist, how does Op and Osram react?
The reporter tried to contact the relevant person in charge of the company through the customer service phone of Op Lighting, but his 400 customer service phone was busy in two days and could not be connected. Op's official Weibo did not respond to this quality inspection. In the case of OSRAM, the reporter contacted a staff member of the Beijing Marketing Department who wanted to know whether the company's Beijing market involved the same batch of unqualified products. She responded that the matter needed to communicate with the company's Shanghai marketing department.
“From the 2008 National Stadium “Bird's Nest†to the 2010 China Pavilion at the Shanghai World Expo, Osram lighting products are shining,†said Osram (China) website. On the official website of Op Lighting, the high-profile display of its "China Famous Brand" and "China Famous Brand" aura. However, as one of the few well-known brands in the field of lighting, there is little positive response to the unqualified quality inspection, and its brand image is undoubtedly another major blow, leaving a long list of questions for the industry and consumers. .
The quality of the lighting industry is increasingly prominent
In fact, the "stars" of the lighting industry in the blacklist are not only Osram and Op, but the heavyweight lighting companies such as Langeng and NVC have been trapped in "quality inspection doors." When the reporter called Yang Junshi, the executive deputy director of the professional committee of the Beijing Lighting and Lighting Market, in response to the fact that Osram and Opt were twice found to be ineligible in Shanghai in one year, his response was “quite shockingâ€.
"Enterprises like Opt should not have this problem again and again! Well-known companies should pay attention to it!" Yang Jun told reporters that such well-known enterprises as Op, Osram, due to huge production and sales, caused Some loopholes in product management, especially the “branding phenomenon†that has appeared in recent years, have led to the omission of quality control.
"For the results of the spot check published by the quality inspection department, we will organize the market census for the first time and remove the unqualified products." According to Yang Jun, there are many sub-categories in the field of lighting, and the products are complicated. The industrial and commercial quality inspection department conducts random inspections on the lighting products. Each time there is a different focus, random sampling and sorting. In order to effectively supervise the circulation market of lamps and protect the interests of consumers, the professional committee of Beijing Lighting and Lighting Market has formulated a system for notification of unqualified products, that is, the results of the inspections by the quality inspection department are posted in a prominent position in the market for notification, one is to remind consumers Note that the second is to alert the notified company.
But there is another voice in the industry, that is, the quality concerns of the lighting industry are largely related to the market environment. An industry insider who does not want to disclose his identity believes that the current market environment is not fair to large companies. The products of small enterprises are mixed, and the industrial and commercial quality inspection departments can't check them. Moreover, small enterprises “play a shot for a placeâ€, they don't care about the so-called quality inspection, but large enterprises are the targets of annual inspections. Once in quality control. In the case of a poor pool, it will become a target for a certain batch of products on the "black list". "It is not a slogan for companies like Op, Osram, but the core of the problem lies in the incompatibility of the market environment. We do not lack standards. We lack a strong supervision mechanism and a strict punishment mechanism."
Encountering the "defective" of consumers
Recently, the reporter visited a large building materials supermarket in Beijing and conducted a random survey on 10 consumers who purchased lamps. Seven consumers said that the first condition for their choice of lighting products is the brand, followed by the price. For Opt and Osram, half of the respondents said they have heard of the two brands.
When the reporter mentioned the results of the sampling inspection of the Shanghai Industrial and Commercial Department, some consumers said that they felt uncontrollable against such unqualified products. “Who would remember the long serial production lot? If you accidentally purchase the unqualified lamps, you will call the after-sales service for telephone consultation or repair. But if you don’t get a satisfactory response, the price of the product itself is not high, you will not pursue it again. Because there is no such thing to go to the real thing, I can only recognize it."
"Recognition", consumers say it is understated, but it reveals too much helplessness. The reporter saw on the official microblog of Opal Lighting's Weibo plus V certification that many consumers complained about product quality problems in their message boards, most of which were because they had no choice but to make a complaint on Weibo after making an after-sales call.
Netizen old wine fans: "Ou Pu customer service hotline 400-6783-222, this phone is a virtual design, too big brand of the children! Disappointed!" User eraser 4287: "My new living room in Ginza Opal store just bought an Op The lamp is less than half a year, the two bulbs are broken five or six times, the repair is not repaired or broken, and finally the return is not refunded. The door-to-door repair and replacement will take my own money every time. It’s really too pit The maintenance attitude is also very bad."
There are many similar complaints and complaints, and most of the Ou Pu lighting responses are: "After your problem is verified, we will deal with it as soon as possible, give you a satisfactory answer" or "If the problem still cannot be solved, you can contact Op Lighting Customer Service 400-6783-222 consultation "a class of words.
The after-sales service of big brand companies is still the same, and the brand-name lamps are even more worrying. The reporter noted that the quality of the lamps is not qualified, which may lead to safety hazards such as electric shock and fire. Although the luminaire is not a big one, if the consumer does not pay enough attention, does not strengthen the brand awareness of product purchase and the awareness of rights protection in the face of quality problems, it is very likely that he has accidentally placed a "bomb" around him.
In this regard, the industry said that the continuous quality inspection report is actually constantly alerting consumers and enterprises: for consumers, to buy lamps to the formal market, choose a reliable brand; for lighting manufacturers, Ten thousand can't neglect quality control because of controlling costs. If quality inspection fails, it should respond quickly and actively deal with it. If it is done, it will be self-destructive.
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