Mid-Autumn moon cake packaging design

As the carrier of China's unique folk customs, moon cakes contain profound national cultures. Nationality is the most prominent characteristic. Therefore, the packaging of moon cakes should also use this as a starting point. Based on this, innovation can be used to better convey the festive atmosphere.

The moon cake packaging industry has long established a set of conventional models for the interpretation of nationality, which is mainly expressed in patterns and colors. The colors are mainly warm colors such as red, yellow and orange. However, modern moon cake packaging has broken through the shackles at this point and is becoming more and more colorful. In the use of the pattern, the following categories are used to highlight the sense of nationality: the beauty of the good Chen type; the blossoming type; the folklore as a motif theme. Nowadays, the combination of poetry and painting is the mainstream of nationalized design, and the poems that represent our country’s long cultural tradition are accompanied by pictures, which deepens the cultural level of packaging. In addition, the name of the moon cake is also an important means of interpreting nationality. "Seven stars with the moon", "Santan India", "Color Dragon Play Month", "Five Renren Lohan" and other national cultural names and moon cakes side by side.

In today's rapid development of packaging concepts, instincts are destined to be eliminated, the key lies in innovation, we must seek new and more contemporary ways to convey national identity in the form of moon cake packaging, not only rely on the power of traditional patterns, but in a deeper spirit The cultural dimension is rooted in the source.

According to market research, this year's moon cake market is dominated by middle- and low-grade moon cakes. The moon cake packaging emphasizes the return to nature, that is, simplicity, environmental protection, and return to nature. This kind of back-to-basics integration can only be achieved through closer integration with nationality to gain greater vitality.

Simple, that is streamlined, the pursuit of simple and direct packaging. To a certain extent, we must cut complicated patterns and stacking packages, and strive to pursue changes in simplicity and highlight nationality.

The pursuit of natural mood and the use of natural materials in moon cake packaging are the best interpretation of a national identity. For example, Chinese landscape paintings, bamboo boxes, dried flowers placed in boxes, reeds decorated on outer packaging, etc., all with fresh and elegant natural style.