During 2012's ISPO (International Sports Equipment and Clothing Trade Show), Sidney Evans and Dragons became phenix contracted athletes. In May of the same year, the phenix (Phoenix) Haizishan climbing team composed of dragons and the vipers by Yiyang became the summit of Mount Everest, completed its first debut in China and opened up the "Phoenix", the central line of the south wall of Xia Sai Feng. Profile: "Purple flute Yi Yang", well-known outdoor media people, outdoor practitioners, in the Chinese outdoor circle has a certain visibility and influence; love outdoor sports and photography, outdoor, travel articles and photography published in outdoor and tourism Such as professional magazines and websites; obsessed with outdoor sports such as rock climbing, ice climbing, climbing, skiing and other extreme outdoor sports, and many in the relevant competitions; "dragons", Shushan adventure general manager, professional climbers, professional mountain guide, Wizard, rock guide. Won the "2007 China Outdoor Golden Rhinoceros Best Climbing Achievement Award", "2009 China Outdoor Industry Climbing Climbing Rock Climbing Award", "2010 Gore outdoor dream to achieve professional mountaineering champion team", "2010 Annual China Outdoor Industry Inventory Exploration Person Award "and" 2011 China Outdoor Industry Outdoor Training Influential Person Award. " (Pictured above is the phenix (Phoenix) equipped with the Purple Flute) Before becoming a phenix sponsor athlete, the two were famous in the country's mountaineering community and the success of the climb made the pair re-generate a hot review. In face-to-face communication with the public, the two admired phenix products: Purple flute Yi Yang - "phenix (Phoenix) outdoor clothing is still great ... ... Climbers first request for clothing is functional, waterproof, windproof, breathable, warm, wear these are the most basic, function Sex tailoring and design are also necessary, and bright colors will make you feel a lot more in snowy mountains, which all climbers will love. " Little Dragon - "We had studied the brand for three months before signing up with the phenix brand, and the phenix-branded series was a great surprise for me. I've been climbing for more than a decade In the meantime, during this period of equipment purchase has gone through three stages - can not buy suitable for mountain clothing; can buy suitable clothing but not rich, no choice; style single, poor quality, damaged consumption too fast ... ... until phenix was discovered, first of all it made me comfortable, of good quality, secondly of great functionality, and then of its design, very stylish. " In this challenge Chasan Climbing, phenix (Phoenix) climbing team are the main equipment phenix (Phoenix) sponsored the MP extreme climbing series is phenix (Phoenix) specifically for more than 5000 meters of climbing enthusiasts to create series equipment. The three-layer design incorporates different high-tech: the inner layer absorbs moisture sweat and sweat on the body, making the body surface dry at all times; the middle layer emphasizes moisture permeation and heat preservation, quick-drying; the outer layer only uses the highest grade material such as Gore and schoeller. To tie in with the special needs of climbing, phenix (Phoenix) special emphasis on its professional performance, only made of fabric, there are three options available, and are of advanced materials. At the end of the phenix question and answer, someone asked: dragons, after you've used so many outdoor products, what is the rationale for choosing phenix? The dragons gave the summary: mountain adventure travel is different from home life, nor will it have the perfect supply conditions as ordinary tourism, mainly in the mountains. Changing weather in the mountains, the key to maintaining relative comfort lies in the mountain clothing. Choosing high quality, reliable and functional apparel is top of the list, phenix's climbing range of garments does exactly what we need and is trustworthy. phenix (Phoenix) brand introduction Phenix (Phoenix) was founded in 1952, in 2008, China Motion Group acquired the global ownership of the phenix brand and its entire company. Phenix became the first international outdoor brand owned and controlled by Chinese enterprises. Chinese consumers will therefore enjoy the world's leading outdoor technology experience and fashion concept in sync. From the date of birth phenix (Phoenix) is fully committed to all the challenges of outdoor sports, and hope that its products can provide outdoor enthusiasts the most attentive service. After 60 years of brand building, phenix is ​​the world leader in the manufacturing technology and technological innovation of outdoor garments. It has become the choice of many extreme outdoor sports world championship equipment and has been approved by the royal family in Europe and Asia Sought after, as its designated outdoor sports equipment. In 2012, Phenix formally launched the full line of Kayland products, the top outdoor shoe brand in Italy, in the Chinese market, which not only enriched the product range of phenix, but also infused phenix with fresh vitality.