Jordan Cup China Sports Equipment Design Competition by Jordan Sports Co., Ltd. and China Fashion Designers Association co-sponsored by the Chinese sports apparel industry "Wulin Assembly" in the world, all previous competitions have attracted a large number of young elite designers. September 25, 2012 to October 25, the Seventh Jordan Cup China Sports Equipment Design Competition network selection will be hot, the highest votes will receive the "Most Popular Internet Award." (Vote page link lady.qq.com/zt2012/2012sports/index.htm ) The theme of the Seventh Jordan Cup China Sports Equipment Design Competition is "Dream Sail." Judging from the event organizer Jordan Sports, outstanding sports equipment design must be cutting-edge fashion, comfortable to wear, close to the market, it is necessary to demonstrate the individuality of the athlete, but also improve the athletic performance and enhance the sports experience. From the organizers Jordan Sports learned that contestants not only freelance designers, fashion design students, but also from professional sporting goods design company's designers. The organizers selected the best 21 sportswear entries and 20 sports shoes entries from 653 entries from 21 regions nationwide. (Entry: www.qiaodan.com/sevendesign/case.php ) Compared to the previous players' works, the entries in the past two years pay more attention to the functionality of sports equipment. Contestants have absorbed the most advanced technological elements in the design of sportswear both at home and abroad and made greater use of ergonomic principles. This fully embodies the design philosophy of letting science and technology lead the fashion and make science and technology blend into the fashion, and integrates sports, passion and dream perfectly. Professor Lu Min of Tsinghua University Academy of Fine Arts is very pleased with this change. "This shows that sports equipment design has received more attention. The design level of young sports equipment designers in China is increasing year by year." Take the gold medal in 2011 as an example, designers draw on nourishment from calligraphy and seal cutting and combine the beauty of rhythm and the movement of Chinese characters in carving perfectly. The style of classical art is without losing the charm of modern fashion. The entire upper soles of the line, such as flowing water, whether it is the forefoot, heel or upper, boots design are sporty strong but quite steady posture, to seal the water texture as the background, coupled with seamless and other modern technology , Will sport, fashion cleverly together. Compared to previous years finalists, 2012 has a greater breakthrough, this year's finalists both fashion and functionality have reached a new level. This is exactly the ultimate goal of hosting the contest by Jordan Sports and China Fashion Designers Association: discovering more potential young people for China's sports equipment manufacturing industry and injecting new blood into the continuous breakthrough of China's sports equipment industry. Designer is the soul of the sports equipment manufacturing industry, just as a person, a soul can not be achieved without a great life, a person without a dream can not do great things; China sports equipment manufacturing industry to rise to hegemony, we must cultivate young design Growth of the soil, for young designers to build bridges to the design kingdom. Faced with foreign sports equipment brands in China siege and gain market share, as part of the national industry, China's sports equipment manufacturing industry must rise to innovate in training on full power. Since 2006, Jordan Sports jointly organized by China Fashion Designers Association Jordan Cup China Sports Equipment Design Competition, has been held for 7 years in a row, many designers use this platform to present works, show talent and realize their dreams. The key is that the participating designers can learn from their counterparts by using this platform creative highlights, learn from the clothing market, production, materials supply and other aspects of information, and constantly enrich and enhance the design standards, and lay the foundation for the dream to sail again. To help Chinese designers grow, promote industrial innovation, tailor-made professional sports equipment for Chinese consumers is Jordan sports has always uphold the concept of Jordan Sports and China Fashion Association jointly organized sports equipment design contest can serve two purposes, just in time for its Time. Jordan, the organizer of the Jordan Cup China Sports Equipment Design Competition Jordan Sports has been sparing no effort to provide a better and bigger platform for Chinese young designers to help designers achieve their dreams. As Jordan General Manager Ni Zhengnian said, "To organize Sports equipment design competition, so that China's sports equipment industry both inherit and carry forward the Chinese culture, but also closely linked to international trends, sports, technology, fashion, innovation, internationalization and localization into one, creating a Chinese characteristics. "Jordan Sports The beautiful hope, that is, the dreams that Chinese designers are diligently pursuing. With this platform, the designers' dreams set sail again and they will surely become the pillars of Chinese sports equipment design.