Swiss watch in China on what tall

In China's high-end watch market, Swiss watches account for more than half of the market share, with a Swiss-made watches seem to have everything. Although in recent years some well-known German and French watches are also gradually being known by some people, the Swiss watch has never been shaken in the tall image of the Chinese people. Swiss watch in China on what tall? Let us explore the underlying reason. Switzerland is called "watch kingdom", watchmaking industry can occupy the forefront in the world with the industry, summed up the following reasons: 1, emphasis on product positioning. Although the mechanical watch is not as accurate as quartz watch or electronic watch go, but the complex technology and functional beauty, making it more valuable. In order to play their own advantages, the Swiss watch positioning in the global market is a mechanical watch, highlighting the high-end mechanical automatic watch. 2, relying on brand effects and brand diversity. Swiss watch manufacturers in the Chinese market long-term promotion of the brand, a clear distinction between different product positioning and the development of the appropriate marketing strategy, and relatively mature after-sales service system. Swiss brand watches of all the quality, performance and reliable, and have their own characteristics, but did not give up the "Made in Switzerland" logo. Brand name and "Made in Switzerland" logo support each other, providing consumers with the best quality assurance. In addition to relying on the brand, Swiss watchmakers also place great emphasis on the diversity of famous brands. The Swiss watch brand is not unique, and every Swiss watch brand has a different level of awareness and fame in the markets around the world, and each Swiss watch manufacturer has one or more brands of very high international awareness. 3, to ensure brand reputation. Because of its high reputation, Swiss watches are also one of the most imitated products in the world. There are various ways of pirating, from brands and styles to "Made in Switzerland", or the words of origin and some technical terms. Counterfeit products have caused serious damage to the Swiss watch industry, not only reducing its revenue but also adversely affecting the overall brand. In order to combat counterfeiting, protect the value of their products and consumer confidence, the entire watchmaking industry in Switzerland fully utilizes the legal and international agreements of various countries to start a tit-for-tat fight against counterfeiting, including the use of bilateral agreements between Switzerland and European countries to make use of the world WIPO and WTO multilateral framework agreements such as the TRIP Agreement on the Protection of Intellectual Property in Trade. At the same time, the Swiss Legislature also formally adopted and re-enacted the Law on the Protection of the Marks and Clashes of Origin on August 28, 1992, effectively strengthening civil and criminal penalties. Swiss Customs strictly supervises the import, export and transit of goods related to the watch industry. 4, adhere to research and innovation. Swiss watches occupy the first place in the world in terms of precision, style and material innovation. They rely on R & D and innovation, winning by technology, gaining consumers by credit and gaining market share by quality. In 1979, ebauches / eta produced the world's thinnest watch, only 0.98 mm; in 1982, Longines produced high-precision analog quartz watch; in 1988, the Swiss company le phare jean d'eve produced the first An automatic quartz watch that does not require a battery, powered by wrist movements; in 1988, eta produced the world's most complex quartz astronomical chronograph movement; in 1991, ronda developed a lithium-iodine battery for 20 years Quartz movement; 1992 iwc company to produce one of the world's most complex mechanical watches, a total of 750 parts, 21 kinds of functions. 5, to meet the full range of consumer needs. Compared with competitors, the Swiss watch industry can provide consumers with a truly full range of products, ranging from manual winding to fully automatic mechanical watches, from analog to digital quartz watches, from precious stones, stainless steel, wood and plastic to High-tech ceramics, styles from modern to classic, from sports to fashion, variety from the alarm clock, clock, pendulum clock to watches, Swiss watches to meet the full range of consumer needs. Swiss watches have been able to achieve greater success in the Chinese market not only because China's rapid economic development has boosted the spending power of high-end products, but also because Swiss watch quality, reputation and reputation, brand and consumer loyalty have all been relatively high in the Chinese market mature. In the long run, the important status of the Swiss luxury watch export market to China will not change.