The opportunities brought about by the reforms have enabled the publishing industry to develop rapidly. According to statistics, in 1997, a total of 120,106 kinds of books were published in the country, more than five times more than in 1979; the total number of books printed reached 7.31 billion, an increase of 97% over 1979. As an important link in the publishing industry, "printing, printing, and hair-making", printing enterprises have achieved corresponding development, but at the same time, printing companies have also encountered some problems in realizing their industrialized development.
This paper discusses the problems faced by printing companies in the industrialization of publishing and the corresponding countermeasures.
I. Problems that exist In the future, the development of the printing industry depends on the development of the publishing industry. In 1997, China’s press and publishing assets reached 107.5 billion yuan, annual sales revenue reached 112.38 billion yuan, and total annual profits reached 9.95 billion yuan. With the prosperity and development of China's publishing industry, it is a good opportunity for the printing industry. At the same time, the publishing industry has put forward higher requirements for the development of the printing industry, and the competition among printing companies will become more intense.
1. Insufficient funds, backward equipment, poor product quality, and weak competitiveness. The industrialization of publishing will form a group advantage, which can cross industry, cross-region, and even multinational operations. Printing enterprises that do not have competitiveness will be at a disadvantage. At present, the problems faced by the printing industry in Jilin Province are insufficient livelihoods and loss, and fine-quality living resources that have an advantage in prices have almost all flowed into the southern developed provinces and Liaoning Province. Statistical data for 1999 shows that 26% of Jilin Province’s market share has been seized by other provinces and is on the rise. The main reason for this is that the print quality cannot meet the publishing requirements, the printing equipment is backward, and the high-quality four-color offset press is in short supply. The realization of the industrialization of publishing has enabled businesses with large-scale and effective businesses to stand out and formed advantageous industries. Such as Shenzhen Yachang Printing Management Group, Shenyang Xinhua Printing Factory in Liaoning Province.
2. The low profit of the printing industry affects the deepening of the development of the company. In 1996, relevant departments analyzed and compared the profits of publishing, distribution and printing in 10 provinces. The results showed that the printing profit was less than 2% of the total publishing profit. The low profit of the printing industry has caused the lack of self-accumulation of enterprises, which has seriously restricted the further development of enterprises and thus affected the printing links in the publishing industry.
3. Large companies have no scale, and small businesses have no characteristics. In the industrialization of publishing, printing companies rely on their scale of operation and their characteristics. For example, in the printing industry of Jilin Province, hundreds of books and periodicals factories across the province are currently witnessing the phenomenon of disorderly competition. The result is that not only does a book printing and printing company with a strong printing capacity not have enough food, and many small businesses are struggling to survive. This situation has made it difficult for large-scale book printing and printing companies to form economies of scale, and small businesses have been difficult to sustain due to poor quality and backward management. In fact, regardless of the size of the company, as long as it enters into a virtuous cycle of competition, it can be developed. Shanghai's China Printing Industry is relying on economies of scale, and has passed the certification of the OSO 9002 quality standard system; Danyang Education Printing Factory in Jiangsu, the factory Xiao Zhi Gao, relying on quality characteristics, books quality, created a brand name. The same is true in foreign countries. Dainippon Printing Co. is the world's largest and largest printing company across regions. In Japan, a large number of printing companies are small businesses with a small number of people, but they have professional characteristics, high efficiency, and good service. So as to occupy a place in the market.
4. The network management has not yet been realized. In the knowledge economy era, the Internet has brought far-reaching influence to the publishing industry. The processing, sorting, dissemination, diffusion and transformation of knowledge and information directly create wealth for the society. The penetration of information technology into the printing industry is an inevitable trend. At present, the degree of integration of printing companies with high technology is still insufficient. It is no surprise that the publishing unit publishes tasks to the printing factories through the Internet. This is undoubtedly a challenge for traditional printing. As an integral part of the publishing industry, the printing industry must use high technology to transform traditional production methods to suit the development of publishing industry.
5. The impact of joining WTO0 on the printing industry. With China's accession to the WTO, the printing industry is also facing tough challenges. In fact, a considerable portion of foreign capital has entered the Chinese printing market today. According to statistics, before the issuance of the “Regulations on Printing Administration of China†in 1997, there were nearly 2,000 foreign-funded enterprises in the country, and a considerable part of them were wholly-owned enterprises. With China's "WTO entry," some powerful foreign groups will be more optimistic about the Chinese market. For example, Bertelsmann, which has entered Fortune 500, has already turned its eyes to China. They rely on strong capital and advanced technology. And equipment, occupying part of the market share, directly impacted the existing printing companies.
The market is ruthlessly competitive. The industrialization of publishing has pushed printing companies to the market, especially to state-owned enterprises. The original directly-affiliated printing factory should compete with other printing companies in the province, as well as other provinces or foreign companies, to compete and win the fittest. In the future, the development of the printing industry will inevitably have two levels of differentiation. One is the advantage of high-tech enterprises, businesses and benefits are booming, such as Shenzhen's Yachang, Nanjing, Aide, etc.; at the same time, there will be a large number of printing companies forced to close down or be merged due to operating difficulties.
Second, the measures taken 1. Rely on government policies to promote. Comply with the trend of the publishing industry, seize the opportunity, improve the corporate governance structure in accordance with the requirements of the modern enterprise system, take the opportunity of joint-stock reform, implement the reorganization of assets, expand the capital financing channels, remove the irrationality of the ownership structure and constitute the development of printing productivity. . All aspects of the publishing industry in Jilin Province tend to mature. In actively exploring the establishment of a publishing industrialization development model adapted to the market economy system, Changchun No. 2 Xinhua Printing Factory, as a pilot enterprise for the reform of the Provincial Press and Publication Bureau, under the support of the government, conducted joint-stock reforms in 1998 and complied with the requirements of the modern enterprise system. Make all-round adjustments in the management framework. After operating for one year, the company realized a sales profit of 2.39 million yuan, which was 139% higher than before the reform. The output value exceeded 10 million yuan for the first time, and the per capita profit-making tax was 20,000 yuan. The per capita annual income of employees was 16,000 yuan. It has realized the enterprise's efficiency enhancement, asset appreciation, and employee's income increase, liberated the productivity, injected new vitality into the development of the enterprise, made the enterprise appear unprecedented development, and provided a successful example for the establishment of publishing industrialization model.
2. Give full play to geographical printing resources. The development of the industrialization of publishing in Jilin Province will inevitably drive the development of the printing industry in the province. Printing companies must seize the opportunity for the development of publishing industry. Funded by the government, it has taken the lead in creating a leading enterprise in the province, injecting funds into promising printing companies, obtaining economies of scale, and improving product quality through excellent technical equipment. Other printing companies relied on special operations to make this province's printing industry enter a virtuous circle of development, and strive to regain the printing business originally lost to the south and expand market share.
3. Change the concept and consciously pressurize. Judging from the current situation of printing enterprises in our province, there is currently no ability to compete with the international market. However, enterprises themselves must be full of confidence. They must rely on the support of the government to use sufficient policies. Relevant information shows that in more than 100 WT0 member countries, only 20 countries are open to the outside world in the cultural product market. It is expected that the printing license system will continue for some time in the future, but it cannot be implemented forever. Therefore, the printing companies should use this time, seize the opportunity, a substantial reform and opening up, do a good job of "WTO entry" and march to the international market. Although this is not easy, it is not impossible. Japan, Hong Kong, and Taiwan have long entered the international market. This also shows that to develop the printing industry, we must face the international market and continue to grow.
4. Strengthen management. Internal restructuring of printing companies is a step in the reform of the publishing industry. In the process of reform, through the establishment of a modern enterprise system, the company has become a legal entity and a main player in market competition for self-management, self-development, self-restraint, and self-financing. At the same time, it is necessary to further handle the interrelationship between reform and management, promote management through reforms, manage and consolidate the reform results, and promote development. The printing technology in the new century will advance by leaps and bounds. Digitalization and networking are the mainstream of the current international printing technology. Management should be continuously expanded to include new situations and new problems, actively adopt computer network management, start from the basics, implement standardization, standardization, and data management, and establish a quality assurance system. In short, management has gone up, talents, quality, and benefits have all been there.
The first decade of the 21st century is a period when China’s socialist market economy has been further developed and improved. It is also a crucial period for the adjustment and integration of the structure of news publishing industrialization. All enterprises including books and periodicals printing industry will be based on the principles of the market mechanism. All entered the market. As a cultural publishing company, the publishing company will instinctively adjust its role according to the market mechanism, breaking the boundaries of the immediate factory, ownership, and region, and sending prints such as textbooks, books, and magazines to those with large scale, strict management, fine equipment, and good quality. Short and low cost book printing companies. Therefore, the publishing and printing industry must establish a market view, develop itself as quickly as possible, and gain a foothold in the international market.
This paper discusses the problems faced by printing companies in the industrialization of publishing and the corresponding countermeasures.
I. Problems that exist In the future, the development of the printing industry depends on the development of the publishing industry. In 1997, China’s press and publishing assets reached 107.5 billion yuan, annual sales revenue reached 112.38 billion yuan, and total annual profits reached 9.95 billion yuan. With the prosperity and development of China's publishing industry, it is a good opportunity for the printing industry. At the same time, the publishing industry has put forward higher requirements for the development of the printing industry, and the competition among printing companies will become more intense.
1. Insufficient funds, backward equipment, poor product quality, and weak competitiveness. The industrialization of publishing will form a group advantage, which can cross industry, cross-region, and even multinational operations. Printing enterprises that do not have competitiveness will be at a disadvantage. At present, the problems faced by the printing industry in Jilin Province are insufficient livelihoods and loss, and fine-quality living resources that have an advantage in prices have almost all flowed into the southern developed provinces and Liaoning Province. Statistical data for 1999 shows that 26% of Jilin Province’s market share has been seized by other provinces and is on the rise. The main reason for this is that the print quality cannot meet the publishing requirements, the printing equipment is backward, and the high-quality four-color offset press is in short supply. The realization of the industrialization of publishing has enabled businesses with large-scale and effective businesses to stand out and formed advantageous industries. Such as Shenzhen Yachang Printing Management Group, Shenyang Xinhua Printing Factory in Liaoning Province.
2. The low profit of the printing industry affects the deepening of the development of the company. In 1996, relevant departments analyzed and compared the profits of publishing, distribution and printing in 10 provinces. The results showed that the printing profit was less than 2% of the total publishing profit. The low profit of the printing industry has caused the lack of self-accumulation of enterprises, which has seriously restricted the further development of enterprises and thus affected the printing links in the publishing industry.
3. Large companies have no scale, and small businesses have no characteristics. In the industrialization of publishing, printing companies rely on their scale of operation and their characteristics. For example, in the printing industry of Jilin Province, hundreds of books and periodicals factories across the province are currently witnessing the phenomenon of disorderly competition. The result is that not only does a book printing and printing company with a strong printing capacity not have enough food, and many small businesses are struggling to survive. This situation has made it difficult for large-scale book printing and printing companies to form economies of scale, and small businesses have been difficult to sustain due to poor quality and backward management. In fact, regardless of the size of the company, as long as it enters into a virtuous cycle of competition, it can be developed. Shanghai's China Printing Industry is relying on economies of scale, and has passed the certification of the OSO 9002 quality standard system; Danyang Education Printing Factory in Jiangsu, the factory Xiao Zhi Gao, relying on quality characteristics, books quality, created a brand name. The same is true in foreign countries. Dainippon Printing Co. is the world's largest and largest printing company across regions. In Japan, a large number of printing companies are small businesses with a small number of people, but they have professional characteristics, high efficiency, and good service. So as to occupy a place in the market.
4. The network management has not yet been realized. In the knowledge economy era, the Internet has brought far-reaching influence to the publishing industry. The processing, sorting, dissemination, diffusion and transformation of knowledge and information directly create wealth for the society. The penetration of information technology into the printing industry is an inevitable trend. At present, the degree of integration of printing companies with high technology is still insufficient. It is no surprise that the publishing unit publishes tasks to the printing factories through the Internet. This is undoubtedly a challenge for traditional printing. As an integral part of the publishing industry, the printing industry must use high technology to transform traditional production methods to suit the development of publishing industry.
5. The impact of joining WTO0 on the printing industry. With China's accession to the WTO, the printing industry is also facing tough challenges. In fact, a considerable portion of foreign capital has entered the Chinese printing market today. According to statistics, before the issuance of the “Regulations on Printing Administration of China†in 1997, there were nearly 2,000 foreign-funded enterprises in the country, and a considerable part of them were wholly-owned enterprises. With China's "WTO entry," some powerful foreign groups will be more optimistic about the Chinese market. For example, Bertelsmann, which has entered Fortune 500, has already turned its eyes to China. They rely on strong capital and advanced technology. And equipment, occupying part of the market share, directly impacted the existing printing companies.
The market is ruthlessly competitive. The industrialization of publishing has pushed printing companies to the market, especially to state-owned enterprises. The original directly-affiliated printing factory should compete with other printing companies in the province, as well as other provinces or foreign companies, to compete and win the fittest. In the future, the development of the printing industry will inevitably have two levels of differentiation. One is the advantage of high-tech enterprises, businesses and benefits are booming, such as Shenzhen's Yachang, Nanjing, Aide, etc.; at the same time, there will be a large number of printing companies forced to close down or be merged due to operating difficulties.
Second, the measures taken 1. Rely on government policies to promote. Comply with the trend of the publishing industry, seize the opportunity, improve the corporate governance structure in accordance with the requirements of the modern enterprise system, take the opportunity of joint-stock reform, implement the reorganization of assets, expand the capital financing channels, remove the irrationality of the ownership structure and constitute the development of printing productivity. . All aspects of the publishing industry in Jilin Province tend to mature. In actively exploring the establishment of a publishing industrialization development model adapted to the market economy system, Changchun No. 2 Xinhua Printing Factory, as a pilot enterprise for the reform of the Provincial Press and Publication Bureau, under the support of the government, conducted joint-stock reforms in 1998 and complied with the requirements of the modern enterprise system. Make all-round adjustments in the management framework. After operating for one year, the company realized a sales profit of 2.39 million yuan, which was 139% higher than before the reform. The output value exceeded 10 million yuan for the first time, and the per capita profit-making tax was 20,000 yuan. The per capita annual income of employees was 16,000 yuan. It has realized the enterprise's efficiency enhancement, asset appreciation, and employee's income increase, liberated the productivity, injected new vitality into the development of the enterprise, made the enterprise appear unprecedented development, and provided a successful example for the establishment of publishing industrialization model.
2. Give full play to geographical printing resources. The development of the industrialization of publishing in Jilin Province will inevitably drive the development of the printing industry in the province. Printing companies must seize the opportunity for the development of publishing industry. Funded by the government, it has taken the lead in creating a leading enterprise in the province, injecting funds into promising printing companies, obtaining economies of scale, and improving product quality through excellent technical equipment. Other printing companies relied on special operations to make this province's printing industry enter a virtuous circle of development, and strive to regain the printing business originally lost to the south and expand market share.
3. Change the concept and consciously pressurize. Judging from the current situation of printing enterprises in our province, there is currently no ability to compete with the international market. However, enterprises themselves must be full of confidence. They must rely on the support of the government to use sufficient policies. Relevant information shows that in more than 100 WT0 member countries, only 20 countries are open to the outside world in the cultural product market. It is expected that the printing license system will continue for some time in the future, but it cannot be implemented forever. Therefore, the printing companies should use this time, seize the opportunity, a substantial reform and opening up, do a good job of "WTO entry" and march to the international market. Although this is not easy, it is not impossible. Japan, Hong Kong, and Taiwan have long entered the international market. This also shows that to develop the printing industry, we must face the international market and continue to grow.
4. Strengthen management. Internal restructuring of printing companies is a step in the reform of the publishing industry. In the process of reform, through the establishment of a modern enterprise system, the company has become a legal entity and a main player in market competition for self-management, self-development, self-restraint, and self-financing. At the same time, it is necessary to further handle the interrelationship between reform and management, promote management through reforms, manage and consolidate the reform results, and promote development. The printing technology in the new century will advance by leaps and bounds. Digitalization and networking are the mainstream of the current international printing technology. Management should be continuously expanded to include new situations and new problems, actively adopt computer network management, start from the basics, implement standardization, standardization, and data management, and establish a quality assurance system. In short, management has gone up, talents, quality, and benefits have all been there.
The first decade of the 21st century is a period when China’s socialist market economy has been further developed and improved. It is also a crucial period for the adjustment and integration of the structure of news publishing industrialization. All enterprises including books and periodicals printing industry will be based on the principles of the market mechanism. All entered the market. As a cultural publishing company, the publishing company will instinctively adjust its role according to the market mechanism, breaking the boundaries of the immediate factory, ownership, and region, and sending prints such as textbooks, books, and magazines to those with large scale, strict management, fine equipment, and good quality. Short and low cost book printing companies. Therefore, the publishing and printing industry must establish a market view, develop itself as quickly as possible, and gain a foothold in the international market.
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