On December 6, 2011, Adidas held a grand opening reception at the Fashion Center Store to celebrate the grand opening of the Shimao Department Store in Beijing with collection of Y-3, SLVR and Porsche Design Sport (PDS) collections.
On the night of the event, six Chinese and foreign models showed the classic image of Y-3, SLVR and PDS 2011 Winter Series. DJ Orchestra Do Hits Live passion, well-known singer Shang Wenjie, love, Jin Hai Xin, Liu Baiyan, famous host Cao Di, stylist Aven, film and television actor Wang Bier, famous designer Zhang Chi, Yang Guanhua, Gao Yang, supermodel Zhang Zhiyuan, Wang Fei from fashion, art Spend a wonderful evening with guests in the media.
Adidas Fashion Center covers an area of ​​400 square meters, is the only collection of Y-3, SLVR and PDS brand collection shop, shop a layer of 170 square meters for the Y-3 brand area, second floor 230 square meters integrated SLVR and PDS. Through the unique interior decoration shows the unique qualities of each brand. Fashion Center for the public to provide three brands 2011-12 autumn and winter series of apparel.
2009 SLVR began to reshape the unique and elegant style of casual clothing concept. Under the leadership of the German designer Dirk Schnberger, the SLVR brand takes the exquisite tailoring and elegance of sporty designs to the limit. SLVR creates a sense of chic, trendy, and elegant casual wear that is in line with 21st century life.
Since 2002, Y-3 has been exploring the boundaries of fashion and sports, looking for fashion and sports may be combined. Combining the famous Japanese design masters Yohji Yamamoto and Adidas breakthrough technology, the Y-3 brand has created a new category in the field of fashion in terms of fashion, luxury, style, style, craftsmanship and avant-garde design.
PDS apparel is the product line of adidas brand and luxury brand Porsche design cooperation. Since its launch in 2006, PDS has combined exceptional engineering and refined design with state-of-the-art technology, exclusive materials of luxury, craftsmanship and elaborate craftsmanship. Distinctive low-key style, casual integration of the sense of science and technology, creating a luxury high-tech sportswear.
Adidas Fashion Center Beijing Shimao Department Store
Beijing, China, North Road, Chaoyang District, Building 13, Building 3
www.adidas.com
