On July 28, the National Tourism Administration and the State General Administration of Sport issued the Notice on the Establishment of the "National Sports Tourism Demonstration Base" and the "National Sports Tourism Quality Competition" (hereinafter referred to as the "Notice"). The notice pointed out that in order to promote the integration of tourism and sports industry and cultivate excellent sports tourism projects, the National Tourism Administration and the State General Administration of Sport organized the establishment of the “National Sports Tourism Demonstration Base†and the “National Sports Tourism Quality Competition†application. After voluntary application, industry recommendation, expert review, public announcement, and other procedures, 30 units such as “Beijing Olympic Park†were established as “National Sports Tourism Demonstration Base†and 33 events such as “Beijing International Long Distance Running Festival†were “National Sportsâ€. Tourism boutique competitions."
The notice requires that tourism authorities and sports departments around the country should use this recognition as an opportunity to constantly improve the mechanism, increase policy protection, vigorously introduce various types of talents, and seriously guide the demonstration bases and quality competitions to further improve the level of founding and continuously improve the level of development of sports tourism. And quality. The demonstration bases and organizers of quality events must strictly abide by their commitments, perform tasks of creation and service, and set an example and accumulate experience for promoting the development of sports tourism in the country.
The notice stated that the demonstration base was established for a period of one year. After the expiry of the demonstration base, it was approved by the experts and reached the establishment unit of the national sports tourism demonstration base industry standard, and was awarded the title of “national sports tourism demonstration baseâ€. In addition, the National Tourism Administration and the State Sports General Administration will organize experts to conduct a special assessment every three years to notify or cancel the rectification of units that have experienced slow development, brand degradation, and adverse social reactions.
The final list of the “National Sports Tourism Quality Competition†includes both mass participation in mass sports events and outstanding competitive sports events. It covers 31 provinces, autonomous regions, municipalities directly under the Central Government, Xinjiang Production and Construction Corps, and involves multiple fitness and leisure sports programs. Specifically, the marathon, mountain outdoor and cycling events occupy a dominant position.
First, Marathon Event: Leading the City Marketing Campaign
Among the 33 “National Sports Tour Elite Competitions†that were shortlisted, the marathon event was the leader and occupied 8 seats. Specifically: Beijing International Distance Running Festival, Dalian International Marathon, Wuxi Marathon, Hengdian Marathon, Xiamen International Marathon, Guangzhou Marathon, Xi'an City Wall International Marathon, and Lanzhou International Marathon.
In the past three years, the marathon has undoubtedly represented a phenomenal boom in the Chinese sports community. The current upsurge of marathon in China is also an inevitable result of China’s economic and social development and progress, and an important symbol for a well-to-do society. At the same time, the promotion of national fitness as a national strategy, the construction of healthy China, and the approval and reform of sports events and other policy dividends have further stimulated the market's vitality and increased the enthusiasm of social forces to run a marathon. Judging from the experiences of developed countries, when per capita GDP exceeds US$5,000, the society enters the sports consumption cycle of the national road run represented by the marathon. Europe and the United States call it the “marathon race phenomenon.†In 2011, China’s per capita GDP was more than 5,000 US dollars. In 2016, China’s per capita GDP exceeded 8,000 US dollars, among which nine provinces and cities had per capita GDP more than 10,000 US dollars.
The role of marathon events in city marketing has long drawn the attention of local governments. At present, local governments in large and small cities are aware of the effects of the marathon economy on consumption, investment, and urban business cards. The state also simplifies the administrative examination and approval of local marathon events. Local competitions have swarmed and the first three years have been the first marathon of many cities. Focus on the outbreak of the year.
How to make a marathon event truly a city card rather than a public target requires too much experience and wisdom. The experience of being selected to participate in the eight-city marathon of the National Sports Tournament is undoubtedly worth learning and summing up.
Second, Mountain Outdoor Events: Aiming at “Poetic and Remote Mountainsâ€
Mountain outdoor sports is an economic phenomenon and sports phenomenon in economic and social development to a certain historical stage. Mountain outdoor sports are mostly risky, but people’s greatest need is not to pursue thorough security. Scientific and reasonable adventures and challenges with successful opportunities outweigh the need for tedious safety.
There are six selected outdoor events in the mountainous region: the 100 km international outdoor mountain sports challenge competition in Gongga Mountain, Ganzi, China, the roads walked by the Red Army, the Great Xiangxi Pass, the International Mountain Tourism and Outdoor Sports Conference, and the Tibet Mountaineering Conference in China. National desert fitness competition, Taishan International Mountaineering Competition.
According to the spirit of the Mountain Outdoor Sports Industry Development Plan jointly issued by eight ministries and commissions such as the State Sports General Administration, China will continue to improve and innovate continuously to create a hierarchy of events that will lead the top events, promote professional competitions, and popularize amateur events. The organic combination of mountain outdoor sports exquisite events and mass events will actively promote the effective convergence of national events and local events. Efforts will be made to creatively plan a number of high-level and high-quality mountain outdoor sports themed events and create outdoor games and outdoor sports festivals with the theme of regional characteristics and local culture. Expand the scale of the event, increase the variety of events, cultivate a number of international-level brand events, create a number of brand events with national influence and well-known domestic competitions, and develop a good development situation for mountain outdoor sports events with “one product†and “one product for one productâ€. .
In the future, outdoor sports events will continue to be an important development direction for sports tourism exquisite events.
Third, cycling events: from travel tools to sports
In recent years, China, a traditional bicycle-powered country, is changing to a major cycling country. After riding a horse, it became another popular fashion movement after the marathon. The Chinese cycling team won the gold medal for the Olympic Games for the first time in the Rio Olympic Games, and achieved the gold medal dream of the Chinese cycling industry after years of pursuing the Olympic Games. This is a major plus for Chinese cycling.
Of the 33 "national sports tourism exquisite competitions" that were short-listed, 6 were for bicycle cycling events. They are: China 24H Cycling Taihu Lake Certification Competition, China's Huangshan (Xiang County) International Mountain Bike Festival, Huanyang Lake International Cycling Competition, Hainan Island International Road Cycling Race, Colorful Yunnan Gryffindor International Cycling Festival, and Qinghai Lake International road bike race.
Due to the development of bicycle-related technologies and the increasing attention paid to bicycle sports nationwide, the development of four bicycle sub-projects is now reflected in Olympic competitions (road bikes, field bikes, mountain bikes and bmx). ). Cycling has a rich history and has received extensive social attention. Today it has become a global sport and attracts worldwide attention. There are many enthusiasts around the world doing this sport.
According to statistics, cycling in China has entered a period of explosive growth in the past few years. There have been more than 4,000 types of cycling or riding activities in one year. China has become the country with the most cycling events and activities in Asia.
From cycling tools to sports, bicycles are undergoing revolutionary changes in China. The number of bicycles in China has also increased to 6 million, which has surpassed many European and American countries. If we predict the future of China’s cycling movement with data from France, its prospects will be very broad. The population that France will bike is about 50 million people, of which the cycling population is as high as 30 million, compared with about 200 million cycling population in China, China The long-term reach of the cycling population will exceed 100 million people.
Conclusion: Embracing the great age of sports
Vice Minister Zhao Yong of the General Administration of Sport pointed out: “Accelerating the development of the sports tourism industry is a major measure to implement the nationwide national fitness strategy and promote people’s livelihood to improve people’s happiness. It is also an important measure to promote the transformation and upgrading of sports and tourism, drive regional economic development, and eliminate poverty. The development of the sports tourism industry needs to be led by planning, with the sports tourism complex as the carrier, the new industry projects as the core, the infrastructure as the guarantee, the industry integration as the path, the strategic investment as the support, and the foreign investment as the support. Traction."
The Guiding Opinions on the Development of Sports Tourism, jointly issued by the National Tourism Administration and the State General Administration of Sports in December 2016, clearly stated that by 2020, 100 sports tourism destinations with significant influence will be built in the country and 100 built. The National Sports Tourism Demonstration Base has introduced 100 sports tourism exquisite events, created 100 excellent sports tourism routes, cultivated 100 sports tourism enterprises and famous brands with high reputation and market competitiveness, and the total number of sports tourism reached 1 billion. , accounting for 15% of the total number of tourists, the total consumption of sports tourism exceeded 1 trillion yuan.
Let us jointly welcome the advent of the great sports tourism era!
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