It is said that there are two kinds of business in the business world, the most difficult to do, one is women's clothing, and the other is toys. The reason is that the new generation is endless, once it can't keep up with the trend, a wave of business opportunities will slip away from the side. Therefore, doing these two businesses is very challenging for dealers. In the eyes of a clerk, it is like betting on a toy. If you are in the right place, you can get into the gold in the day, but if you make a mistake, the door is cold.
Qiao Handi is a full-industry chain company specializing in the development, production and operation of children's toys . The company has hundreds of “hands-on DIY experience stores†in the country to let children experience the fun of innovative toys.
Toy dealers buy toy guide
The toy research and development department of the handcuffs has compiled a "Toy dealers to buy toys guide", which is designed to help toy dealers to purchase toys that have great sales potential and are popular in the future. Through reading the Guide, we can summarize several points of the purchase of toys.
Safe and cheap. In fact, the toys for domestic sales and the toys for export are different in terms of material safety, process safety and safety of use. The safety of toys for export and European and American countries is higher than domestic. This has greatly reduced the range of toys purchased by toy dealers. At the same time, given the level of domestic consumption, toys that are too expensive are hard to sell.
Meet children and parents. In the case of toys, children are users, but parents are decision makers and buyers. As a user, I hope to have fun from toys, but parents hope that toys have an educational function. The needs of users and buyers are different. Only children who can bring fun and educational functions to their children can be accepted by children and parents.
Getting started is fine. At the beginning of a design, a toy must consider entry and advanced. On the one hand, the toy should be easy to get started, not too difficult to keep the child out of the door; on the other hand, the toy should have continuous playability, and it should not be "tired" once or twice. In other words, toys also have the possibility of "advanced".
If you follow the Guide, toys for toy dealers are rare. "If there are no such toys on the market, then we design and produce ourselves." A year ago, when the "Guide" was released, the person in charge of the handcuffs had spoken heroically.
At present, the handcuffs have already launched the first toy in accordance with the requirements of the Guide.
Skillful hand kneading gun selling point
For toy dealers, best-selling toys usually have a strong selling point. The so-called selling point is to make people "eyes", regardless of adults or children. And what are the selling points for the skillful hand-pinching guns?
Selling point 1: a gun-shaped brush. According to the research of Qiao Handi, among all toys, gun toys sell the most, especially in the second and third tier cities. To this end, the craftsmanship makes the brush into a gun shape. This can attract the child's attention and lead to a transaction.
Selling point two: The gun "plays" the painting. In terms of usage, the hand-kneading brush is different from the normal brush. The general brush is to hold the painting, and the hand-kneading brush is to pull the trigger to "play" a painting. At this point alone, the fun of painting is increased several times.
Selling point three: entertaining and learning. Painting is a comprehensive development of children's intelligence, hands-on ability, and imagination. Therefore, painting plays an extremely important role in children's education. The hand knead the brush, through the composition of the lines, the child is easy to get started, and the development of intelligence, hands-on ability and imagination is better than using ordinary brush to draw. This is very attractive to parents, and it is also worthwhile for parents to buy one for their children.
Selling point four: remove the pain point. When children learn to paint, parents also have a pain point – pigments are difficult to clean in clothing or in the house. The skillful hand kneading brush perfectly solves this pain point. Ah skilled Pinch brush does not use ordinary paint, but the use of multi-colored mud, contaminated clothes in the rinse to clear, another colorful mud from natural, safe, non-toxic, even if contamination on the skin, no irritation.
Removing the pain point is also the biggest selling point.
Selling point five: drawing advanced. As a toy industry chain company, Qiao Handi has a large number of offline experience stores. In the "hands-on DIY store", the clever staff will guide the children to draw, and for different stages of children, draw a drawing tutorial of different difficulty, which can gradually improve the children.
Of course, for toy dealers, the biggest attraction of the business hand-kneading brush is the strong promotion and support. At present, Qiao Handi has already launched an advertisement for pinching the brush on the Guangdong Children's Channel, and the CCTV Children's Channel advertisement is about to be released. At that time, the skillful hand kneading brush will become one of the children's toys popular in the country.
Whether you are a Taobao toy seller, a stationery store around the campus, or a startup interested in children's toys, you should be on your next purchase list.
Because, although this is a small gun, there are big business opportunities.
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