How many real imported furniture in the country, can their quality be proportional to the price? Can you buy the furniture after importing? In this regard, many people in the industry said that the current "foreign furniture" sold in China can be described as diverse, even if People in the industry can't see it all, and consumers are more difficult to distinguish. Among them, three kinds of identities are widely used in the market. If consumers want to buy imported furniture whose products are directly proportional to the price, they really need to know each other.
 The three characteristics of the hidden cottage furniture are difficult to distinguish |
Side agent and imitation method is difficult to distinguish
Keywords: foreign brand domestic agent agent imitation
Some domestic illegal agents have the act of “proximity by side agencyâ€. According to industry insiders, there are some phenomena in which agents take the initiative to counterfeit their own branded products. Some people first look for a few brands in foreign countries to act as agents, and often order a small amount of goods, but at the same time, they are also looking for factories in the country to sell high-quality goods. There are also high-imitation products placed in the exhibition hall as genuine sales, or to observe the color, to test the way to recommend consumers who have the desire to buy but the price is too expensive.
Unbranded small workshop, foreign leader, high imitation big name
Keywords: unnamed brand, domestic production, foreign leader, imitation
There are certain researches for importers who do not want to spend a lot of money to buy furniture. There may be one or two familiar sellers who know the high imitation furniture. According to industry insiders, the imitation of furniture is not only done by Chinese people. There is a furniture store operated by foreigners in Beijing. Unbranded and small workshops are famous for their high imitation big furniture in the furniture circle. It is said that there are many pictures of big-name furniture products in this store, and they will be updated from time to time. Anyone who enters the store will only help you to place an order for production.
Domestic brands are domestically produced and guided by "foreign clothes"
Keywords: domestic brand domestic production impersonation import
If you spend a lot of money to buy home "foreign furniture", no matter the brand or the place of origin is "made in China", it is really troublesome. The reader, Mr. Guo, has been on this kind of time. The "Italian mattress" that was blown out by the shopping guide has sold for tens of thousands of dollars. However, Mr. Guo bought it and went to sleep. It took a long time for the mattress to start to appear in various sizes. Later, he found The professional organization test found that it was just a spring mattress with a quality that was not closed. However, when Mr. Guo recovered his accountability, the brand refused to compensate for the fact that the contract did not indicate Italian imports, and the salesperson’s personal commitment was not counted. In this regard, an industry insider who has done many years of Italian mattress furniture said that because the domestic supervision of the software furniture industry is not rigorous, similar false publicity incidents in the market have occurred from time to time, and it is difficult for ordinary consumers to determine the authenticity.
- Notes
Imported furniture brands require further supervision by industry associations
In this interview with imported furniture, the author found that the communication between domestic industry associations and imported furniture is far less frequent than that of domestic furniture. Although industry associations do not have the right to inspect and manage imported furniture, they also have reservations about the regulatory actions of the state administration. It can be seen that the confusion of import and export methods, the diversity of identities and the lack of close supervision by the corresponding departments are undoubtedly the main causes of the misunderstanding of the furniture category. In this regard, the industry insiders who have products in many countries said that because imported furniture has a small market share and belongs to niche products, it has always been in a situation of “no temptationâ€.
In this regard, Zhu Changling, chairman of the China Furniture Association, also said that imported furniture is mostly operated by agents in China. Some of them are not very formal, some are unwilling to communicate with the association too much, and some frequently change the agency brand, so the association is more supervised. difficult. However, in recent years, local associations will vigorously cooperate with the management department to conduct inspections on imported furniture and check for consumers.
Imported furniture shopping guide professional knowledge and quality needs to be improved
Whether the products sold are domestic or imported, the actual situation of the products, when we buy foreign furniture, all the above important information usually comes from the first-line shopping guide. At this point, the author can't help but question whether the daily shopping guides with consumers have enough professional knowledge and quality, can represent the brand image, and explain the source of the product to consumers?
In this regard, a domestic agent of a German soft furniture brand said that the status of the sales staff is indeed very important for the imported brands. If the sales disputes are caused by their negligence in the statement, the consumers will eventually blame the brand. Therefore, the brand will occasionally bring employees to Germany to visit the production plants and brands in foreign stores, so that they have the most intuitive impression of the products sold, the most first-hand information. At the same time, the person in charge of the brand also reminded consumers that the verbal commitment of the shopping guide has no legal effect. If there are attachment requirements and terms, it must be written into the contract to be guaranteed.
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