To say that your child is still playing Barbie, then she may have fallen behind the trend of the world. Now the hottest doll in the world is the Australian miniature shopping role-playing doll Shopkins.
Foreign children love Shopkins, they collect and exchange the toy and watch the video related to the toy. According to official data, 600 million Shopkins have been sold worldwide, and the toys and related games are still hot in toy stores and App stores.
Brent Coker, Ph.D., of the School of Management and Marketing at the University of Melbourne, said: “Shopkins are very traditional toys, but they stand the test of time because they are related to adult behavior. It is an instinct for children to acquire cognition through imitation.â€
Coker also said that because of the unlimited range of toys, the collection value; and small and cute, these factors are very important. Studies have shown that collectible toys are really beneficial for children to learn, exercise them using certain rules to sort out, find out the similarity of toys.
This fall, Moose Toys announced that the shopkins movie will also be released this fall, and at the same time, digital versions and DVDs and TV channels will be released.
The film is built in a colorful world, telling the adventure story of shopkins. This toy launched in 2014 has a profound impact on the world. According to npd data, it has become the best-selling toy in North America in 2015.
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