Mobile phone box turned into VR glasses

[China Packaging Network News] It's always a pity that new mobile phones are bought and thrown out. In recent days, there are domestic mobile phone manufacturers have opened their minds, the smart phone's outer box designed as a simple version of VR glasses. For a time, domestic mobile phones that had nowhere to go find a new direction on the packaging box, and these nearly-free VR glasses also put the “National VR” on the agenda, and content vendors no longer have to worry about the equipment dilemma to make content nowhere to be sold.

Simple version of VR glasses or a breakthrough

Should we first have a VR device or should we first have VR content? This is a "chicken-egg, egg chicken" problem. Last week, there were vendors who "simply and crudely" solved the problem - buying smartphones for free VR glasses.

In addition to launching its own VR helmet during the Huawei Glory V8 conference last week, Huawei Glory also launched an eye-opening product for its customers: the box was turned into VR glasses. This box can be folded and turned into cartoned VR glasses. Insert a glory V8 phone in the glasses to watch VR movies.

Huawei Glory related responsible person said that although this is not a very high-end, expensive equipment, but this design began with the smart phone 10 years ago, the popularity of the cottage is as important to the meaning of the smart phone industry. From the simple version of "VR glasses", domestic mobile phone manufacturers seem to find a new direction in the packaging.

Design Ideas from Google Cardboard

In fact, Huawei's simple version of VR glasses is not mysterious. Its earliest design came from Google's Cardboard. Cardboard is a pair of paper-based VR glasses. It was originally the idea of ​​two engineers from Google Paris France.

Cardboard cartons include cardboard, lenticular, magnets, magic stickers, rubber bands, and NFC stickers. According to the instructions on the tray above, a very simple looking toy eyeglasses can be assembled in a few minutes. The front of the convex lens leaves a space for a mobile phone. Inserting a mobile phone in this space can enjoy the VR effect of 3D images. Cardboard also has a good experience for wearing glasses. The user can use the cardboard glasses with glasses, or can take off the glasses and watch the contents directly. Both eyes can be clearly focused and very user-friendly. Of course, Google only tells users how to use cheap materials: such as pizza boxes to create Cardboard, and there is no complete Cardboard sale. Some foreign companies have launched the full version of Cardboard, the price is very expensive: 25 US dollars.

On Taobao, you can find many products by typing the “Cardboard” keyword, and the selling price is all more than RMB 30 yuan. The only thing to note is that Cardboard only supports the popular models of Samsung, Moto and HTC, and it is not supported by any mobile phone.

Cheap VR glasses are almost universal

Previously, it has been a concern that VR is difficult to spread because a large number of VR helmets are incompatible with each other. However, the appearance of Cardboard mode VR glasses solved the compatibility problem inexpensively and efficiently.

For example, Youku said that Youku VR APP can be used in 95% of VR glasses in the industry. For users without VR devices, you can also use Youku VR

The APP experiences smooth panoramic content and a 360-panoramic video experience that implements a mouse-control perspective on the PC-side Youku Panorama Channel. In terms of the number of content, as of now, Youku VR platform has more than 20,000 VR video content, and there are more than 1,000 new videos every day. Youku's competitor iQIYI said that it is fully implementing VR on 10 high-IP IPs and opening 100 top-level IPs for game cooperation and development. iQiyi stated that its iVR+ product suite is currently connected to and adapted to more than 90% of the VR hardware on the market.

A big price reduction for panoramic cameras

Cheap paper version of VR glasses can make VR devices popular. But with VR glasses, how do you make VR images? The answer is to use a panoramic camera.

According to the reporter's interview at the Youku conference, a startup company named “Perfect Dreamland” is a company specializing in the production of panoramic cameras. The person in charge of the company told reporters that with a panoramic camera equipped with a large fish-eye wide-angle lens, it is possible to immediately shoot and synthesize images with 3D effects. "Eyesir is the world's first 4K, 30-frame, real-time in-camera splicing and mass-produced panoramic camera, and can wear a VR helmet to watch." According to reports, the image is stored in the phone, and then insert the phone into the simple VR glasses It can be watched immediately. At present, this product has been registered in Jingdong Crowdfunding.

It is understood that the current shooting VR video mainly through the GOPRO program, after the first shoot splicing, and then outside to take special software to splicing, more trouble. Using a panoramic camera can solve this problem efficiently. “We are planning to launch a panoramic camera with a price of only a few hundred dollars.” According to the person in charge of the “Perfect Dreamland” company, the price of a panoramic camera ranging from 6,000 yuan to 7,000 yuan is still too expensive, but there will soon be only a few hundred dollars. roll out. All VR enthusiasts can shoot VR videos and watch it on their own.

What is the difference between VR, AR, and MR?

VR, AR, and MR are often heard. Do you know how these three words differ? What are the representative products for each other?

Let's look at the familiar VR first. This is what "virtual reality" means. In a word, everything the user sees is computer-generated and fake. VR emphasizes immersive experience and is isolated from the outside world. The typical role is to carry out an immersive experience with a variety of VR helmets.

AR is an abbreviation of Augmented Reality. "Reality" is here, but it has been enhanced. The on-board system is a typical augmented reality. For example, a virtual image is projected on a windshield in order to allow the driver not to look down at the meter's display and data. Google Glass is also a typical use scene of augmented reality. Looking at the beauty that comes over to you, Google Glass can tell you the brand and price of her clothes.

Unlike VR's emphasis on immersive experience and isolation from the outside world, AR emphasizes more effective interaction with the outside world. Another typical application of AR is the current AR textbooks on the market. For example, a picture of the earth, with a mobile phone to watch, more content and images will jump on it.

MR is mixed reality, Mixed

Reality means. Its definition is: The real world and the virtual world are mixed together to create a new visual environment. The environment contains both physical entities and virtual information. The racing game we play is a typical MR scene: the car is virtual, but the adjustment through the gyroscope and gravity sensing is real. A typical application of MR is Microsoft's HoloLens. In a blog post, Microsoft stated that by overlaying digital maps onto actual battlefields, when viewing such topographic maps, commanders can be better able to deliver correct operational instructions based on terrain.