Enterprise brand packaging design should pay attention to what issues

[China Packaging Network News] In Shangchao, consumers choose to buy products, generally start from the choice of packaging, therefore, the importance of brand packaging is reflected in this, then what kind of brand packaging design is a good packaging design What does the good and bad here reflect in the terminal? From the consumer level, it is the brand packaging design that can impress consumers.

Whether it can sell goods? How to achieve this goal? If the brand packaging designers can design the packaging can move consumers to sell it? Need to be detailed and detailed. A brand-packing process is needed to ensure that designers can work according to market requirements.

First, establish the industry, conduct a collection of packaging design for the entire industry (competitive products), understand the brand packaging design situation of each competitor, and then issue a complete description of competing packaging design. This is a reference for the customer and the graphic designer to provide the packaging design. This is the most basic and important one.

Secondly, this project's packaging design proposal is issued. This is based on the market competition product packaging design and customer opinions. An advertising company (planning company) is issued based on the consolidated opinions. This is a more valuable program document to guide the designer's work. .

Thirdly, after the above two tasks are completed, the work that needs to be done is a collective discussion. It can also be said to be a brainstorming. However, if brainstorming is really useful, it is difficult to say that, for outstanding designers or planning, This step is actually useless. This industry is just as important as talent and hard work, but talented people are, after all, less. Therefore, for most companies, this is also necessary. This step is the work of the company’s planners. To sort out the ideas to be given on the packaging, to form a draft, for the designer, it is along with the planning to implement the brand value in the form of a plane. Therefore, a preliminary draft of the packaging design comes out.

Does that mean that the entire package design work is completed? If the customer has accepted it, can it be completed?

For formal creative companies, this is not possible. In the attitude of being responsible to customers, we need to add one more step, that is, market testing experiments.

Fourth, the market test experiment of brand packaging design. A brand package can be said to determine the success or failure of the terminal sales in a certain sense. Therefore, it is necessary to consider the color preference of consumers, the size of the package, that is, the popularity of the size, and the product value of the brand value conveyed on the package. After the package is completed, The advertising company (planning company) and the customer complete the test together. When the conditions are met, it is advisable to enter Shangchao and test the popularity with the actual sales status. Therefore, this step must be done to allow the consumer to pay for the purchase. In the form of test, otherwise it does not make sense. It is necessary to do comprehensive measurement under both virtual sales (non-purchase tests) and actual sales (purchase tests).

After completing the above phases, it is considered that a packaging design cycle has been completed. If it is more popular, it will be put on the market. If the market does not accept it, it will be rectified.

For the fourth step of market testing, many companies cannot do it. The reason is whether a package is popular. In actual sales, whether or not the price is established is reasonable. It also determines that what can be done is to accept customer packaging design at the same time. The price formulation is also involved, otherwise the effect cannot be measured.

This also brings a strange phenomenon, that is, many companies do not attach importance to brand packaging design, just get it, you can accept it, this is very tragic, what are the consequences of this short-sighted behavior, do not have to say more . Why do you prefer to eat thousands of bucks for a meal at a customer rather than spend all your energy on providing a popular package design? Short-sightedness determines market prospects.