At the end of July, Beijing was still in the midsummer and the weather was very hot. On the evening of the 29th, some of the usual hard-to-find skis gathered on the North Face River.
Looking out from the balcony on the 8th floor, Jingshan and the Forbidden City are not far away. However, a message announced in the hall provided a clear idea for the operation of the Chinese ski resort.
Vanke Songhua Lake and Qiaoshan North Big Pot Two Ski Resorts announced that they have reached a strategic cooperation (referred to as “Huhu Cooperationâ€) and set up a joint venture—Jilin Wanshan Xueye Investment Consulting Co., Ltd. to implement joint ventures. The joint venture company is controlled by Vanke and its management system also comes from Vanke. It will implement unified management in terms of ticketing operations, marketing promotion, brand image, product system and customer service system.
Wang Shi is a senior snow friend. Shooting / Yu Wei
Win-win cooperation opportunities
Both Wanke Songhua Lake and Qiaoshan North Dahu are located in Jilin City, Jilin Province, approximately one hour away. There used to be some competition, but their positioning was slightly different. The former enjoys outstanding advantages in supporting facilities such as hotels, and its focus is on junior-level Xueyou and ski resort enthusiasts. The latter is relatively more superior in terms of natural conditions such as snow resources and mountain slopes. Xueyou is mainly middle- and senior-level. Skiing circles are popular saying “Go to Songhua Lake, eat and live, and go skiing in the North Big Potâ€.
“HUHUHUA†launched the Lianka ticket, the price is lower than the sum of the snow ticket prices of the two ski resorts, and a shuttle bus will be opened to facilitate the exchange between the two ski resorts for a better ski vacation. Experience. For snow friends, this is a welfare.
The snow scene also benefits. Skiing training practitioner Du Haijun, CEO of Powder Snow Technology, analyzed that in the skiing industry, mid-level technology and management personnel are very scarce. Every new ski resort will take more talent from other ski resorts. The Beijing University of Technology’s talent management training base has faced a brain drain after new projects such as Vanke Songhua Lake and Wanda Changbai Mountain have emerged. The joint venture can meet the need for enhanced management to some extent. And Songhua Lake can also achieve its goals of management output, scale management, etc. through joint ventures.
The greater significance may be reflected in the influence of the industry. Together, they form the largest consortium in the field of domestic ski resorts. It also means that the ski resort has begun to cooperate from years of competition.
“Transforming from competition to cooperation is by no means a simple superposition of the two ski resorts. It can direct passenger traffic, resources, etc. to the advantaged regions of the ski industry, and promote the development of ski industry value-added and related industrial chains throughout the region. The business has brought a good start to the industry.†Wei Qinghua, chairman of Beijing Antai Snow Industry Co., the consulting and management organization for the ski industry, told Lazy Bear Sports.
Ding Changfeng (third from left), Liu Xiaoshan (second from right), Wu Bin (first from right) and the senior management team of France CDA. This picture is provided by Wu Bin.
Of course, the good prospects of the domestic ice and snow industry are also the key considerations of both parties. With the success of Shendong Olympics, the 5 trillion yuan plan for the sports industry, the per capita GDP of over 8,000 US dollars, and the prospect of ice and snow for 300 million people, the ice and snow industry has ushered in an unprecedented opportunity for development. According to the data in the White Paper of the Chinese Ski Industry, in the 2014-15 snow season, the number of domestic ski trips reached 12.5 million, which is an increase of 98.41% from five years ago; 568 ski resorts also more than doubled in 2010.
“We think of thinking about cooperation in a big context and eventually laid the foundation for cooperation on the snow-capped mountains of the Alps.†Wu Bin said, “We realize that skiing vacation is a big trend in the future. It is not just simple. The concept of sports is still a destination holiday."
Liu Xiaoshan also stated that the basis for cooperation is that both parties are optimistic about the sound development of the Chinese ski industry.
In addition, heavy snow friends, Vanke Group Chairman of the Board of Directors Wang Shi also played a certain role in guiding. About a decade ago, Wang Shi, who had walked through Vietnam’s Arctic dreams, went to the Northern Great Lakes for training. He was moved by the conditions of snow resources and mountain slopes, and eventually became the spokesperson for the Great Northern Pot. According to Wang Shi’s anticipation and Vanke’s transformation plan from the residential quarter to the city’s supporting suppliers, Vanke not only wants to cooperate with Peking University, but also hopes that the ski resorts in Northeast China, Beijing, and Hebei will carry out resource integration.
Greater business prospects
Huhu cooperation has a pioneering significance in China and it is the industry trend in Europe and America.
The Snow and Blue Book China Ski Industry Development Report (2016) took a case study in the Dolomiti Superski area in Italy as an example.
In the 1970s, the Milan businessman Gianni Marzola envisioned the idea that skiers would be able to slide from one valley to another in the valley without having to take off the skis when they purchased a cableway ticket. It is possible to glide through different slopes in a large area.
In 1974, the ski area was officially established. After years of development, it has formed a huge network of ropeway and snow track systems. Ski tickets are managed by an organization. At present, the region has 460 ropeways and 1,220 kilometers of snow trails. The 130 companies responsible for day-to-day operations and maintenance are divided into 12 independent consortia according to space. The 44 ski resorts operated by these consortiums belong to the Dolomiti Superski Group.
Dolomiti Super Ski Group is responsible for ensuring the efficiency of the service. It is also responsible for the management of the sales of ski lift tickets and the distribution of income in 130 companies. The region receives approximately 2.9 million skiers each winter and the total revenue of cable tickets for a single snow season is approximately 300 million euros, bringing together incomes of 2.55 billion euros for restaurants, accommodation, ski rental and ski teaching. This is the economic value of tourism created by a region of 57,000 people.
In fact, such cases of regional joint operations are common in the Alps and North America. There are numerous ski resorts under the French CDA (Alpine Group) and Vail Resorts.
The regional joint venture is a major trend in the European and American ski industry.
On August 8th after Huhu joined hands, US resort group Vail Resorts acquired Whistler, the parent company of the Whistler ski resort in Canada, for 1.4 billion Canadian dollars (about US$1.06 billion). -BlackcombHoldings). After the acquisition, the two companies will be reorganized into the new company Vail Resorts. According to Rob Katz, Chairman and CEO of Vail Resorts, Whistler will combine the experience and expertise of the two companies to build a better world-class ski resort.
As mentioned above, the joint ventures in the ski regions can increase the competitiveness and influence of the ski resorts in their respective regions, attract more tourists, and enlarge the industry cakes, ultimately benefiting each and every participant.
For the first snow season after the joint venture (2016-17 snow season), the two ski resorts are expected to welcome a total of 400,000 snowboarders. Wu Bin said that this is the 1.5 version of Hu Hu, which is to prepare for the 2.0 version. Although it will adopt a strategy to introduce Club Med and other actions, due to the demolition and reconstruction of the Asian Games Village, Wanshan Snow Industry has not targeted the high growth.
This is a promising attempt, but in the end it can achieve a lot of wins and test the actual management, operation and execution of both parties.
Article text and pictures are transferred from sloth bear sports micro-channel public number, author: YU
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