At present, the domestic stationery market is not innovative enough, and the product plagiarism is serious, which makes the product homogenization of the student stationery market serious, so that consumers can not identify. Therefore, if stationery companies want to break free from the quagmire, they may wish to integrate resources and start from the various aspects of production, R&D, logistics, etc., and break through all aspects.
Similarly, in a highly competitive store operation, stationery stores must break through all aspects to bring benefits. For the stationery store, the most outstanding ability to compete in the industry is to make breakthroughs in the key point of improving service. The period from the time the customer clicks into the online store to the time the order is placed to purchase the goods is the performance of each service point.
Like other industries, the most prominent service node is after-sales service. After-sales service can feedback the opinions and requirements of customers to the enterprise in a timely manner, prompting the company to continuously improve product quality and better meet customer needs. It is understood that through the improvement of after-sales service capabilities, the customer's awareness of the stationery industry has been further deepened, which is also a good publicity for the stationery brand.
Consumers are customers for the enterprise, customers are the driving force for the development of the enterprise, and it is difficult to develop without a fixed customer base. Every customer has their own social circle. In this social circle, he is influenced by others and exerts influence on others. Customers who are satisfied with product quality and after-sales service will not only become repeat customers, but also become propagandists and advertisers of the company, driving a large number of customers to come.
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