The only market segment where printing demand continues to grow is in packaging printing, including printed labels. Although global packaging demand has fallen during the recession at the turn of the decade, from most countries, the market is still recovering.
With the rapid development of cross-media digital communications, advertising information and other fields, it has had a huge impact on the global printing industry market. At the same time, emerging economies and transition economies have also been hit, albeit to varying degrees. But the prospects for long-term growth in the printing market have become more limited.
The only market segment where printing demand continues to grow is in packaging printing, including printed labels. Although global packaging demand has fallen during the recession at the turn of the decade, from most countries, the market is still recovering.
In terms of creating value, the growth of digital printing is strong, especially in areas such as transactional printing, advertising (including display in stores) and some stationery businesses, where these markets have achieved universal growth in value creation, or at least It will not fall very quickly, and this trend is particularly evident in Western markets.
In more mature markets, people see the role of digital communications in printing. Many people, especially younger consumers, prefer online news and entertainment to newspapers, magazines and books, which has led to the retreat of books and newspapers in many countries.
However, there are still some countries whose books and magazines are growing. For example, books and magazines, Western countries like Switzerland, have a per capita reading of 20 books per year, and the same data survey is only about three in China. In Switzerland, this number is still declining rapidly. In China, this trend of digital growth is not significant. In India, the average person reading per year is less than 1, and this number may increase, but it may also stabilize. And e-readers such as the Kindle will gradually challenge the printing industry, and this trend is also evident in the magazine market. In most countries, magazine advertising revenue has not recovered since the sharp decline in 2009, and it is unlikely to return to the previous level in the future development process.
In terms of advertising, Internet advertising has occupied a very important position compared with newspapers and magazine advertisements, but it is less obvious by offline media, although the catalogue has been seriously affected. Digital screens are now challenging outdoor media (billboards), but they have not met the previously predicted goals. Direct mail seems to be recovering in some mature economies, but it is likely to continue to decline in the long-term trend. Direct mail has tremendous growth power in Asia, an emerging economy and Latin America (Eastern Europe), a transformational economy, embodied in advertising and promotional materials.
Although the growth prospects in the general commercial printing (financial and legal, etc.) areas are less obvious, there are still significant growth areas, such as the printing of government information. In Asia and Latin America, publishing and printing, the advertising printing market will grow significantly, while packaging printing is also a major growth driver in these regions.
Changes in supply will affect the need for printing in order to reduce waste. All-in-one digital printing that will deliver on time will be even more attractive. So in the next 5-10 years, consumers, businesses and governments will collectively turn to digital media.
(Original title: Insight into the future of the global printing market can start in these directions!)
With the rapid development of cross-media digital communications, advertising information and other fields, it has had a huge impact on the global printing industry market. At the same time, emerging economies and transition economies have also been hit, albeit to varying degrees. But the prospects for long-term growth in the printing market have become more limited.
The only market segment where printing demand continues to grow is in packaging printing, including printed labels. Although global packaging demand has fallen during the recession at the turn of the decade, from most countries, the market is still recovering.
In terms of creating value, the growth of digital printing is strong, especially in areas such as transactional printing, advertising (including display in stores) and some stationery businesses, where these markets have achieved universal growth in value creation, or at least It will not fall very quickly, and this trend is particularly evident in Western markets.
In more mature markets, people see the role of digital communications in printing. Many people, especially younger consumers, prefer online news and entertainment to newspapers, magazines and books, which has led to the retreat of books and newspapers in many countries.
However, there are still some countries whose books and magazines are growing. For example, books and magazines, Western countries like Switzerland, have a per capita reading of 20 books per year, and the same data survey is only about three in China. In Switzerland, this number is still declining rapidly. In China, this trend of digital growth is not significant. In India, the average person reading per year is less than 1, and this number may increase, but it may also stabilize. And e-readers such as the Kindle will gradually challenge the printing industry, and this trend is also evident in the magazine market. In most countries, magazine advertising revenue has not recovered since the sharp decline in 2009, and it is unlikely to return to the previous level in the future development process.
In terms of advertising, Internet advertising has occupied a very important position compared with newspapers and magazine advertisements, but it is less obvious by offline media, although the catalogue has been seriously affected. Digital screens are now challenging outdoor media (billboards), but they have not met the previously predicted goals. Direct mail seems to be recovering in some mature economies, but it is likely to continue to decline in the long-term trend. Direct mail has tremendous growth power in Asia, an emerging economy and Latin America (Eastern Europe), a transformational economy, embodied in advertising and promotional materials.
Although the growth prospects in the general commercial printing (financial and legal, etc.) areas are less obvious, there are still significant growth areas, such as the printing of government information. In Asia and Latin America, publishing and printing, the advertising printing market will grow significantly, while packaging printing is also a major growth driver in these regions.
Changes in supply will affect the need for printing in order to reduce waste. All-in-one digital printing that will deliver on time will be even more attractive. So in the next 5-10 years, consumers, businesses and governments will collectively turn to digital media.
(Original title: Insight into the future of the global printing market can start in these directions!)
Kitchen Cabinet and Cabinet Door
Led Buffet Cabinet,Kitchen Cabinet Doors,Custom Kitchen Cabinets,Kitchen Storage Cabinets
DUOBUY TECHNOLOGY SHANDONG CO., LTD. , https://www.doubuytech.com