GORE-TEX Business School Outdoor Activities Alliance Opens in Beijing to Open "1+3" Plan

GORE-TEX Business School Outdoor Events Alliance Opens in Beijing to Open "1+3" Plan Date: 2016-05-06 13:00

The GORE-TEX Business School Outdoor Activities Alliance was officially established today in Beijing. The alliance consists of Peking University Guanghua School of Management, Peking University BiMBA Business School, Cheung Kong Graduate School of Business, Tsinghua University of Economics and Management, People's University Business School, Xiamen University School of Management, China Europe International Business School, and other eight top outdoor sports associations. The club is co-sponsored with the GORE-TEX brand.

As an outdoor fabric leader, the GORE-TEX brand has been committed to delivering outdoor dreams and beliefs in a variety of forms and promoting the development of outdoor sports through the efforts of the brand. The establishment of the alliance has also carefully planned outdoor sports experiences such as skiing and rock climbing, and invited Guo Dandan, the world’s first ski champion in the world, and former national mountaineering coach Sun Bin to guide the whole team, leading the members of the board to experience professional outdoor play. Pass the courage to challenge the outdoor spirit and strengthen the cohesion of the council members.

Talking about the reasons for the establishment of the alliance, Ms. Hou Yunhui, Marketing Director of GORE-TEX Greater China, said: Since March 2015, we have promoted the GORE-TEX School of Business’s outdoor experience camp activities from various institutions, hoping to combine the power of the brand. Help more business school people walk into the outdoors. In this process, we found that each school has its own unique advantages and experiences. If there is a platform that can seamlessly connect the networks and resources of various institutions, it will certainly be able to promote the healthy wave of outdoor sports among the crowd of business schools. Once this idea was proposed, it was immediately approved by major business schools. Therefore, the combination of outdoor activities organized by various institutions is inevitable. It can only be said that the GORE-TEX brand call has set a bridge for them and accelerated the process.

While inheriting the highly efficient style of the business school crowd, this idea was proposed for only one month. The business school outdoor activity alliance was rapidly assembled under the active response of the eight outdoor associations/clubs of the top seven business schools. The eight founding governing units of the alliance have assigned two directors of the association to be the founding members of the alliance and formed the first council of the league. The first council meeting was held in March in Beijing's Runchang Limit Park. The Council set the direction for the development of the alliance, and proposed that the first stage of the league slogans should be played to play the game, so as to demonstrate that the elites can play alone in the workplace and play arbitrarily and encourage more. A wide range of people are freed from the routine life and take the first step into the outdoors!

First Council of GORE-TEX Business School Outdoor Events Alliance

Considering that the business school crowd has only one outdoor experience: most of them go through outdoor competitions such as the Gobi Challenge and Arshas race. Most of them use competitive competition as their goal, and their awareness of outdoor sports is relatively small. Limited, and the lines and projects that you want to challenge are often left behind without peers, the GORE-TEX School of Business Outdoor Activities Alliance proposes a 1+3 plan to encourage the business school crowd to achieve vertical and horizontal expansion through alliance activities: expansion by an outdoor skill For three outdoor experiences.

It is hoped that members of the Alliance will experience rich activities through the professional guidance of the Alliance. They will expand the single skill of hiking or long-distance running to mountaineering, skiing, rock climbing, and outdoor photography. They will be able to expand more fields and open up new skills while playing. From one person alone to three people.

It is hoped that through the difficulty setting of the league, members can join their family members or friends from the 3rd to the 5th to increase their time together and use outdoor sports as a new mode of communication, affecting more people to participate and opening up their health. Lifestyle.

GORE-TEX School of Business Outdoor Activity Commitment: For the members of the alliance, outdoor instructor training guarantee is professional; outdoor sports instruction and equipment guide will be comprehensive; field outdoor experience activities will be more diverse and interesting. Outdoor sports are by no means surpassing and challenging blindly, but a pleasant and quality lifestyle.

In the first board meeting, the GORE-TEX School of Business Outdoor Living Alliance determined that it will hold an annual business school outdoor experience event and an annual challenge event for the general public. Participants will be convened by various league members. Each school in the Union will also organize events from time to time in order to effectively establish a platform for the business school crowd to combine with the resources and advantages of each school to provide more opportunities for inter-school outdoor experiences and exchanges.

In order to strengthen communication between schools and members, Alliance Micro Signal will also be launched in June of the same year for membership registration, management, and event registration. At the same time, it will regularly share information on outdoor leagues and colleges, outstanding business school alumni, professional outdoor knowledge, skills, and related promotions.

The 2015 GORE-TEX brand initiated the Business School Outdoor Mr. Selection Award for five candidates from Peking University Guanghua, Tsinghua SEM, Tongji UTA, and China Europe International College to share their outstanding performance in the workplace and continuously explore the outdoors. The spirit of continuous improvement has aroused enthusiastic response among the business school crowd. The league will also continue this selection activity and try to encourage more serious hard-working workplace people to go out and find new ones.

The establishment of the GORE-TEX School of Business Outdoor Activities Alliance has opened up the interfaces between various business schools for several major business schools and established a platform for inter-collegiate interoperability, which has a landmark significance for the outdoor sports development of business schools in the future. In addition to supporting the outdoor activities of the business school, the GORE-TEX brand will continue to be committed to the popularization and promotion of outdoor sports for a wider range of people. It will continue to introduce more creative brand promotion activities. For details, please pay attention to the GORE-TEX brand WeChat (GT-20121205) or Weibo account number.

The founding members of the GORE-TEX Business School Outdoor Activities Alliance are all deeply involved in the outdoor circle of the business school and have a strong mass foundation. The establishment of the alliance will draw on the strengths of each and build a better outdoor atmosphere. surroundings. (The following rankings are in alphabetical order, in alphabetical order)

About Gore Founded in 1958, Gore is a technology-based company specializing in research and product innovation. Its products include high-performance textiles, medical implants, industrial production components, and avionics. The company is known for its waterproof and breathable GORE-TEX products. It is headquartered in the United States and has approximately 10,000 colleagues worldwide. It has manufacturing facilities in the United States, Germany, the United Kingdom, Japan, and China. In Asia, Gore has offices in Hong Kong, Beijing, Shanghai, Shenzhen, Taipei, Seoul, Singapore, Mumbai, Sydney, Tokyo, and Okayama. From the list of the 100 best workplaces in the United States since its establishment in 1984, Gore is one of the few companies to list on every occasion. In addition, Gore is rated as the best workplace in South Korea, Germany, France, Italy, Sweden and the United Kingdom.

About the GORE-TEX (Goldes) brand

GORE-TEX (Goldes) brand is a multi-functional fabric brand owned by Gore. In the mid-1970s, Gore innovatively bonded lightweight, thin, strong and durable GORE-TEX films with many traditional textile fabrics to produce a unique and highly effective waterproofing system. Windproof, breathable GORE-TEX (Golders) fabric, which breaks through the shortcomings of general waterproof fabrics that cannot breathe, is known as a cloth of the century. The birth of this fabric has revolutionized humankind's outdoor sports and enabled people to truly experience the best protection for the first time. The US magazine Fortune magazine listed it as one of the 100 best American products in the world. Subsequently, the GORE-TEX (Golders) brand introduced its functional, protective and stylish clothing, apparel and footwear, and is known worldwide as a leader in outdoor sports products. Today, GORE-TEX (Golders) brand innovative technology is not only widely used in outdoor sports and aerospace, military and medical fields, but also in the urban casual wear and footwear field. Perfect combination of comfort and protection

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