On February 18, Baomei Outdoor disclosed its 2015 performance report. The annual report showed that revenue for 2015 was 150 million yuan, an increase of 59.19% year-on-year; net profit was 14.3035 million yuan, an increase of 760.32% year-on-year. Baomei Outdoor stated that the growth of its main business was mainly due to the development of its own branded outdoor product retail business, which achieved revenue of 78.44 million yuan in 2015. For the future development, the annual report stated that Baomei Outdoor will form a business structure with its own branded outdoor products business and branded apparel OEM business walking on two legs.
Baomei Outdoor engages in the design, production and sales of its own branded outdoor products and provides OEM services for branded apparel companies. In the field of outdoor products, we use professional design teams to develop fashionable outdoor products; we mainly use our own production bases to produce products to meet the company’s product production requirements, and quickly deliver goods to all stores under the premise of strict quality guarantee; Business store, the company provides a unified design of store design, and business guidance for distribution stores, analysis of sales data, co-ordination of tight commodity transfer management, and accelerate product turnover. In the aspect of OEM business, it has fully utilized its advantages in product proofing, refining design concepts, high-efficiency production, and quality assurance. In the past years, it has maintained a group of loyal customers and has a stable business scale.
In 2015, Baomei’s outdoor performance maintained steady growth. During the reporting period, the company’s operating income and net profit all increased significantly. The operating income was RMB 1.5093 million, an increase of 59.19% year-on-year; the operating profit was RMB 17.385 million, an increase of 586.93% year-on-year; the net profit was RMB 14,030,500, an increase of 753.41% year-on-year.
Baomei Outdoor's main products increased its outdoor apparel, outdoor shoe products and outdoor equipment business. They were the sales of wholly-owned subsidiary Bei Ke Textiles in 2015, and the branded apparel OEM production decreased by RMB 24.41 million over the previous year. This is mainly because the parent company has increased its production of BeiKe Textiles. In addition, it has adjusted its operating policies mainly to maintain large customers and no longer accept low-value-added OEM orders, resulting in a decrease in total OEM production revenue.
After the New Third Board was listed, Baomei Outdoors issued additional shares of 2 million shares to the new shareholder Suzhou Hengtong Huijin Venture Capital Investment Center (Limited Partnership) at a price of 5 yuan per share, raising a total of 10 million yuan to supplement the company's liquidity and supporting the company. development of.
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