Anti-counterfeiting technology for cosmetic packaging under the trend of online shopping

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Common anti-counterfeiting technology

1. Coding anti-counterfeiting technology

Coding anti-counterfeiting technology is to use code The printing technology prints the date of manufacture, the batch number and other information onto the outer packaging of the product, and adjusts the printing position to play the anti-counterfeiting effect. Most cosmetic packaging often uses this method to achieve anti-counterfeiting purposes. If the anti-counterfeiting ink is used for the printing, the anti-counterfeiting effect can be better. However, since the printing materials and processes used in the anti-counterfeiting technology are relatively easy to grasp and obtain, the anti-counterfeiting technology is easily counterfeited.

2. Laser holographic identification anti-counterfeiting technology

The laser holographic identification anti-counterfeiting technology is based on the principle of laser interference and is produced by the method of spatial frequency coding. The laser holographic logo not only makes the image realistic, but also presents multiple layers in space, which decomposes colorful and colorful colors. It can also change according to the change of the viewing angle. The amount of information is very high. Therefore, this is a very strong anti-counterfeiting application. Anti-counterfeiting technology. After decades of development, the laser holographic identification anti-counterfeiting technology has gradually evolved from the original holographic identification anti-counterfeiting technology to the second generation, third generation, and even the fourth generation laser holographic identification anti-counterfeiting technology. At present, most of the cosmetics anti-counterfeiting packaging on the market adopts anti-counterfeiting laser holographic identification anti-counterfeiting technology. The anti-counterfeiting technology generally attaches the logo to the front side or the opening and closing of the cosmetic package. When the consumer removes the logo, the hologram is destroyed, and cannot be reused, and has a good anti-counterfeiting effect.

3. Telephone number anti-counterfeiting technology

Telephone number anti-counterfeiting technology is a kind of packaging anti- counterfeiting technology for packaging information network, and it is also an anti-counterfeiting technology that is most conducive to consumer identification. There are two main ways in which the anti-counterfeiting technology can be applied in cosmetic packaging: paper-based scratch-off and laser hologram scratch-off. The basic principle is: add a password to each product on the trademark, one product and one code, the same product has no duplicate code, and the trademark is also printed with a phone number that can be inquired, whenever and wherever the consumer, only You need to dial the inquiry phone and enter the product code according to the prompt tone to know the authenticity of the product. The required phone bill is paid by the cosmetics company. Since the counterfeiter cannot send the forged product code file to the anti-counterfeiting center and store it in the database, the anti-counterfeiting technology has unforgeability and is widely used in cosmetic packaging, but the query rate is low.

4. Barcode recognition anti-counterfeiting technology

Barcode recognition anti-counterfeiting technology is an automatic identification technology widely used in the fields of commodity circulation, postal management, library management, industrial production process control, etc., which is produced and developed in computer application and practice. It has fast input speed and high accuracy. The advantages of low cost and high reliability play an important role in automatic identification technology. At present, the products on the market cannot be circulated without barcodes, and the specific printing position and special ink encryption printing method can make the barcode have multiple anti-counterfeiting functions, but to read the barcode information, it is necessary to use professional equipment with barcode recognition system. . Therefore, the anti-counterfeiting technology is difficult for ordinary consumers to recognize.

Direction of development

With the further development of the economy and online shopping, the above-mentioned common anti-counterfeiting technologies have more or less disadvantages. Therefore, in order to further improve the anti-counterfeiting ability and more effectively guarantee the rights and interests of consumers, the anti-counterfeiting technology of cosmetic packaging can enter the following aspects.

Combined anti-counterfeiting

Different anti-counterfeiting technologies have their own advantages in different fields. It is more and more difficult to achieve efficient anti-counterfeiting by relying on a single anti-counterfeiting technology. Therefore, the choice of anti-counterfeiting technology should be based on the different characteristics of cosmetics. The use of comprehensive technology to improve the anti-counterfeiting ability of packaging, and to foster strengths and avoid weaknesses has become a new development direction of packaging anti-counterfeiting technology.


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