Recently, the snooker Shanghai Masters 2011 officially kicked off, the elegant bird "Snooker King" grand debut. According to reports, the elegant bird "King Snooker" by the billiards Emperor Hendry, Rockets O'Sullivan, the last Masters champion Carter, and Shawn Murphy and Fu Jiajun and other components, this appearance is to open the elegant bird 2011 snooker Shanghai Masters on the "happy" endorsement. Lin Telfair, Chairman of Glory Bird, said: "We hope to join hands with internationally renowned snooker stars to borrow more international resources to make the concept of happy sports more widely influence the people in the country through their daily sports and game experience and role models." In addition, the Shanghai Masters match complement each other, recently, a interpretation of "happiness is chess every adversary," the noble bird snooker new ads are also CCTV, Hunan Satellite TV and other mainstream television broadcast. At the same time, all major video websites broadcast a group of snooker funny videos, which have aroused the masses of Internet users competing for madness and commentary. The new idea of ​​"moving happiness" by the elegant birds has also aroused widespread resonance among the public.