[Chinese Packaging News] Thin Film has announced that GSK, one of the world's leading research pharmaceuticals and healthcare companies, has commercialized its SpeedTap tag and has developed improved products and services. Interactive interactive smart shelves. As a global leader in Near Field Communications (NFC) mobile marketing and smart packaging solutions, Thinfilm actively encourages consumers to pair their smartphones with these devices and organizes Ideas Hackathon “How to Accelerate Consumers and Intelligence during AIPIA World Congress†Packaging interaction" activities. Therefore, these recent collaborations with GlaxoSmithKline are very timely. GlaxoSmithKline has adopted interactive intelligent Flonase Allergy Relief shelves in retail stores in Canada, designed to educate consumers about new products and guide them in making purchasing decisions. Introducing SpeedTap tags on shelves enables consumers to access product information through NFC-enabled smartphones. Flonase is GSK's first "prescription to over-the-counter" intranasal glucocorticoid spray, which can reduce nasal-related allergy symptoms while managing rhinitis pain and stress. In addition to the label, GSK also uses Thinfilm's software platform CNECT as part of its end-to-end solution. This cloud-based platform, combined with NFC software, enables GSK to remotely manage tags, deliver customer information and content, view real-time consumer pairings, and provide valuable consumer information through built-in analytics. “GSK is focused on helping people do more, feel better, and extend their lives. To a large extent, we have achieved this by delivering extremely effective products to the market,†said Sriman Banerjee, GSK Breathing Packaging R&D Director. "However, we also recognize the importance of connecting directly with consumers to provide unique meaningful experiences that are relevant to the current market, thereby strengthening consumer connections, fostering brand loyalty, and improving the Flonase brand's profits." Davor Sutija, CEO of Thinfilm, stated: "The application of Thinfilm's NFC solution to valuable products such as Flonase? is a milestone event in the industry. We look forward to being able to directly contact consumers through making consumer decisions. To help GSK increase brand value."