Hansa Germany National Marketing Manager Chen Changyu
[Reporter]: Is this Lusha's participation in the exhibition several times?
[Chen Changwei]: From Lufthansa to the Chinese market, it should be the fifth time, and 2008 is the first time.
[Reporter]: Looking at the three-day exhibition, do you think there is any change in the product design and innovation before the exhibition?
[Chen Changwei]: I have probably watched a few booths. The overall change is not big. Whether it is an international brand or a domestic brand, it should be said that new products are available, regardless of style, including technology, including concepts, etc., of course, this year. The market climate is related. Whether China, Europe or the United States have great economic pressure, this is an objective reality, but I think that sometimes, when the market is in a downturn, it is precisely on the one hand that there are some people who are persistent. Can do some persistent pursuits. On the other hand, it is a good entry point for those who have just entered the industry.
[Reporter]: Are there any innovations in our products at Lufthansa today?
[Chen Changwei]: At present, we can see that our exhibition is two brands, one is Lufthansa, the other is KWC, Lufthansa is from Germany, KWC is from Switzerland, we are the relationship between the parent company and the subsidiary, Lufthansa’s emphasis on this year is Environmental protection, energy saving, water saving, and it is very important to bring some awareness of energy saving, water saving and environmental protection to our owners, customers and users. Because the faucet is something that we have to touch every day, we hope to pass every day. Some of the products to be touched, some products that are closely related, let our business know from the subtleties of the little, the importance of environmental protection, energy saving and water saving. This is the theme of Lufthansa this year.
KWC is more about launching some new, intelligent, highly intelligent and optoelectronic products, which is the theme of KWC this year. This year's KWC exhibition area is a large area that shows KWC's high-intelligent faucets and the latest technology-made showers.
[Reporter]: From today's exhibition, the two main themes are smart and environmental protection . We are in environmental protection, because you just said that the owner can understand the function of saving water. Is there any product technology specifically designed for environmental protection?
[Chen Changwei]: Our environmental protection should be explained in three aspects. First, our production process is strictly in accordance with the highest environmental requirements in Europe. To give an example, a river's water flows into our factory. Before it comes in, there is a water quality test. The water test that flows into our factory is a standard. After the outflow, the standard is still the same. This is very Strictly, pay attention to environmental protection from the production process, because you know that the leading enterprise is a very polluting industry.
Secondly, we have noticed that our energy-saving and water-saving parts, such as the inner valve core, structure, handle and valve core of many faucets, including metal. For example, all of us launched this year are spools with a water output of only 6 liters per minute, and according to our latest technology, we can continuously reduce this water output in 6 liters of technology. This is on the water.
In terms of energy saving, we actually designed a lot. The link of lifting the inner faucet is not a mixture of water, only cold water, we designed him to a one-sided regulation, that is to say, after opening, only Cold water, if you need hot water, adjust it as needed. There is also one, our materials, the raw materials used in brass to ensure water quality, because the water of many of our European taps is to be directly consumed. Then if there are too many impurities inside, or if some harmful metals flow into the water, it is harmful to our health.
The third concept of energy saving and environmental protection, our concept of energy saving, water saving and environmental protection, we hope to give the choice to consumers, we are not mandatory, we hope that our users can realize their own energy saving, festival The importance of water, and the choice of energy saving and water saving, so we have two kinds of effluent spools, you can choose 6 liters per minute, you can also choose 8 liters per minute or 12 liters, you can choose to be single cold As soon as you open a faucet with only cold water, you can also choose a mixer with mixed water. We can all give the choice to our owners. Everyone can't live without water and can't do without the tap, so we hope that they can experience environmental protection, energy saving and water saving for them. importance.
We have a small experiment and we will be exhibiting here. Every owner is here to experience it. We have two water pipes. The water pipes express different scales. One is the faucet is 8 liters per minute, the other faucet is 6 liters per minute, so that the owners feel 6 liters and 8 The feel of the water that rises is exactly the same, but the scale of the water pipes above is different. After one minute, they have a flow rate of 30% or even 40%. In this case, he will realize that I used this every day. The faucet will bring me some benefits, at least I will save money, and the other is water saving.
[Reporter]: Nowadays, consumers are tending to be younger, and young people prefer simple style. Have we Lufthansa launched new products for young consumers?
[Chen Changwei]: We are now very willing to target some of the more fashionable people, young people to push some products, such as our KWC products, we launched a colored shower this year, with four different colors, his The material is a polymer, high-density silica gel, which is very pleasant. His material and structure come from the latest technology of bionics, completely imitating the surface of the lotus flower. The surface of the lotus flower is very clean and not stained with mud. Our counterfeit surface is very easy to clean, and it also means that it does not stain the mud.
On the other hand, we use four colors to create our shower, one color is the gray of the city, reminding everyone that the city is getting grayer, the second is the blue of the ocean, and the third is the blue of the sky. The fourth is the color of the rose red skirt. What do these four colors represent? Our increasingly gray city, we are still relatively clean sky and sea, and our way of life, should be filled with some romantic colors, four colors represent four different concepts, and will soon be seen in some media Come, our shower ads for the fashion crowd.
More fashionable is the combination of our four showers and Swiss Swatch watches. Swatch's latest, very stylish watch has four colors, and its material color is exactly the same as our shower. of. We worked with Swatch to combine this shower with Swatch's latest watch when advertised. This watch is very stylish, digital and expresses time in different cities.
[Reporter]: The market situation is not very good now. Has our Lufthansa been affected?
[Chen Changwei]: It should be said that the market influence is definitely there. Maybe the whole pace is a little slower, but our goal is very clear. We will not easily change us because of the bleak market in a certain year or a few years. The goal and direction, on the one hand, we use some highly intelligent technical means to improve our product concept. On the other hand, we hope to integrate more environmental protection, energy saving and water saving concepts into very subtle users. Inside the small details, this is two concepts that we are very important. Therefore, the market influence is definitely there, there is no such thing, but we hope that the worse the time, the embodiment of our very important philosophy, to do one thing, you have to have a very beautiful vision, and you want Have the ability to be precise, and they are persistent and responsible.
[Reporter]: Can you judge the trend of the whole industry this year?
[Chen Changwei]: This is a big problem. I think this is the case. My personal judgment is that if the austerity policy of the property market continues, it should be said that for some brands with higher market share, especially joint venture brands, it should be the impact. It's bigger because the market is tightening. Because Lufthansa or KWC is a luxury brand standing at the high-end and top-level brands, for such a brand, I feel that we only need to do our basic work step by step, because we do not have such high or block growth requirements for the market. We are not saying that we have to go a long way, but we hope that every step is very solid. When we see our steps in the next ten years, our route is very clear. I think the impact of this market on such brand positioning. It should not be too big. In this respect, I think that the tightening of the property market will always have a momentum. After the austerity, there will be a blasting rebound. It means that the market and the city with rigid demand will still have, but the density of distribution is not Very average, this time is very small, when the end will be a lot.
[Reporter]: I know that many brands are sinking channels and going to third- and fourth-tier cities. Do we have any thoughts on this?
[Chen Changwei]: We are still taking 17 of the first-tier and second-tier cities in China. These 17 cities are our main development cities. For some joint venture brands, captivation is the right choice from their point of view, but for us, we are standing at the high end to consolidate the market, so we are more cautious. If we develop our products in a city, our business, we need to understand the city's per capita GDP, income, savings, and their ability to sell, etc., to consider.
[Reporter]: What cooperation do we have in engineering cooperation?
[Chen Changwei]: It should be said that we have made great progress in engineering over the past three years. A very important concept, first of all, we develop some long-term partner dealers, after they push this project, and then we have many large developers have signed strategic cooperation agreements with us, such as Greentown, China Merchants Bureau Real Estate, Shanghai Renheng, etc. These real estate developers, they are in the similar positioning of some real estate, will certainly adopt or consider adopting our products. Thirdly, we are now expanding our team more and more. We are dedicated to a team responsible for project follow-up, through the team of this project directly follow up to control the success rate of some projects.
[Reporter]: Are there any strategies for marketing this year?
[Chen Changwei]: In terms of marketing, simply sum up, in a word, we have to target our target customer market, such as high-end residential, such as high-end project developers, such as high-end consumers, owners, and Designers, these three categories are our target customers. We hope that whether it is print media, promotion activities or other marketing situations, we must do it for our potential consumers.
[Reporter]: Thank you for accepting our interview.
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