Man Wah Holdings - Dr. Huang Minli
Comfortable first class sofas make consumers want to go home more
"As long as you care about the needs of consumers, more and more consumers will like you." In the interview, Huang Minli's most popular word is "consumer", saying that Zhihuashi's mission is to bring it to thousands of households. Come to a healthy, comfortable, value-for-money, stylish home, so that consumers can enjoy the TV, reading, listening to music, playing computer.
Xianghe Furniture City official website recommended search reading: Xianghe Furniture City living room furniture
In the past 2011, “Zihua Shishi†was recognized as “China Famous Brand†and won the title of “Hong Kong Famous Brand†and “Hong Kong's Most Comfortable Comb Brandâ€. Huang Minli also became the chairman of China Household Brand Alliance. For the brand, Huang Minli's understanding is very refined: the most necessary for the consumer, the brand naturally arises.
“Our brand is mainly from the satisfaction of consumer demand.†Combining years of experience in the home industry, Huang Minli concluded that health, comfort, value, and fashion are the needs of consumers, so these eight words have also become Chivas Very valued mission.
Health, comfort, value, and style – these eight words seem simple, but they require a lot of effort and effort. For example, many consumers often want to shop for more than three households to avoid spending money. In response to this phenomenon, Zhihua Shi has been promoting the national unified price for the past three years, that is, a product is clearly marked in different cities in different cities. The same retail price and no discount.
"We want consumers to spend time on product experience, rather than spending time talking about price." Huang Minli said that Chihuahua's practice of promoting national uniform prices is to protect consumers' rights and interests. But directly to the consumer a real, unified price.
In addition to these visible places, the focus on environmental protection during the production of Chivashua sofa is also worth mentioning. According to Huang Minli, Minhua Holdings attaches great importance to sustainable development. Although the company uses a large amount of wood per month, it is imported from the Americas. The speed of tree planting will be arranged according to the cutting speed. The forest is still sustainable. . He believes that environmental protection is not the application of trees, the key is to use and protect more scientifically and reasonably.
“We have also invested millions of dollars to purchase sewage purification equipment and green irrigation systems, which will be used to irrigate green plants after the sewage treatment, and return the purified water to groundwater.†Huang Minli said that although the company’s monthly output is large, However, the untreated industrial sewage will never be discharged outwards, and the production will not pollute the external environment.
Different from previous years, Chivas will launch a batch of fabrics with a price lower than leather sofas and PU fabrics. The lowest price is 4,980 yuan, which will enable more consumers to afford and enjoy high quality. Chivashua sofa. It is reported that this batch of products is expected to meet consumers before and after the "May 1" this year.
Huang Minli told reporters that Zhihua Shi's products are high-end, but noble and not expensive, and cost-effective. At the end of last year, after investigation and evaluation, Zhihua Shi decided to launch such a number of comfortable and cost-effective sofas, so that more consumers can enjoy the sofas used by European and American consumers.
Similar to many brands, Zhihua Shi sofa also has its own celebrity spokesperson. In this regard, Huang Minli stressed that he hopes to quickly enhance brand awareness through the influence of stars, but the most fundamental is still the product, the experience of products to consumers, and the content of “telling†consumers is the most important.
Small sofa patents, traditional industries also have high technology
As people's living standards become higher and higher, the demands on the home will be more critical. A brand that has stood the test will always have some "excellence."
Huang Minli told reporters that Chihuahua sofa not only looks fashionable and comfortable, but also has very strict standards in the production process. For example, the alloy frame used in the sofa has withstood 260,000 tests according to the weight of Europeans and Americans, which means even Used 10 times a day, this patented alloy frame can also be used for about 71 years.
It is reported that Minhua has four or five specialized test workshops for sponge pressure test, sofa fatigue test, motor test, etc. The density of each component of the sofa, the hardness, the rebound, and the long life. Detailed standards.
Up to now, Minhua Holdings has independently obtained more than 200 patents, and participated in the drafting and adoption of various standards, such as "Multifunctional Activity Stretching Machinery and Equipment" and "Determination of Dimethyl Fumarate Content in Furniture".
Today, Zhihua Shi sofa is exported to more than 180 countries and regions around the world, providing nearly 600,000 families with healthy, comfortable, value-for-money and fashionable sofa products every year. The overseas market accounts for 70% of Minhua's business; in China; On the mainland, the demand for Chivas sofas is also growing strongly. There are more than 600 flagship stores of Minhua's “Chihuahua†and “Ai Meng†brands.
For some domestic brands, it is difficult to “go outâ€. Huang Minli said that it is not easy to do export business. It involves many aspects, but the most important thing is to persist and stick to the export business, which can not only help the country solve employment problems, but also Foreign exchange can be created for the country.
Due to the popularity of Weibo, Zhihua Shi First Class Sofa also “woven†an official Weibo, releasing some warm pictures and playful words about the home, which are eye-catching and practical. Huang Minli said that Weibo is a trend, and Chihuashi should follow the trend and introduce products to everyone in a way that consumers like.
Huang Minli said that Man Wah Holdings has a number of manufacturing centers. The industrial parks, mainly in Shenzhen and Huizhou, cover an area of ​​more than 500,000 square meters. In the middle of this year, Minhua invested more than 20 yuan in the Yangtze River Delta. The Wujiang Minhua production base of Wanpingmi will also be put into production, and the production capacity will be greatly increased, providing more abundant products for the Yangtze River Delta and its surrounding areas.
He said that the production capacity of Zhihuashi sofa is expected to be 1.1 million sets this year. For the large domestic and foreign markets, this is still a relatively small number. The market is very large, and many needs exist. Chivas has a lot of room for development. .
“In the past ten years, Guangdong home furnishing enterprises have led the national trend and fashion, but consumers need more than just fashion, but also health, comfort, and value, how to fully meet the needs of consumers, home furnishing companies in Guangdong and Hong Kong. It is a challenge.†Huang Minli is also the vice president of the Hong Kong Furniture Association. He believes that although the sales of household products in the first-tier cities in China are affected by the “restriction orderâ€, the total sales volume of the whole industry will remain stable this year due to the need. There is rise.
company profile:
Founded in 1992, Shenzhen Minhua Holding Group Co., Ltd. is the chairman unit of the China Household Brand Alliance and the executive chairman of the China Furniture Association Sofa Professional Committee.
In 2005, it became the first Chinese furniture company listed on the main board of the Singapore Stock Exchange. On April 9, 2010, Man Wah Holdings Limited was listed on the Hong Kong Stock Exchange with a market capitalization of over HK$10 billion, making it one of the largest listed companies in the Asian home market.
In recent years, Man Wah Holdings has actively participated in various charitable activities and has invested millions of dollars in poverty alleviation and education. It has donated RMB 448,000 to support the recovery of Huizhou cataract patients.
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