Good Lai Ke: See the humanized service in the details
[Reporter]: Thank you for accepting our interview! What new products will the company bring to us?
Xianghe Furniture City official website recommended search to read: the whole wardrobe Xianghe Furniture City
[But Xian Xi]: In this exhibition, we mainly played the role of service matching. Many people said that why the brand of Hao Laike puts the exhibition hall here. I said that every year we have participated in the exhibition and found that One problem is that the people who come to the exhibition will be very tired, so we will provide a service in the rest area at this exhibition: If you are tired, you can come to the good Lai Ke and enjoy the service of Hao Laike. The stools like the ones are also provided by us, because after the tiredness, we can't find a place to sit in such a large exhibition hall, so we are the function of providing services to consumers.
In terms of product display, we have always used our own style, which is energy saving and environmental protection. Why? Because the whole wardrobe is a personalized product. If the exhibition hall is full, and the products of Hao Laike are so rich, the exhibition hall will be full, so what should I do if I dismantle the cabinet? The problem? Throwing is bound to bring pollution to the environment, so we are not asking for more. These two products, the latter is the first product in 2008, the other is also brand new, there is no in the whole industry, mainly to show our original things.
[Reporter]: This service concept is very novel, and it is also very good. It is also what other companies are not doing. What kind of service can the customer bring to the wardrobe? Is there any special introduction for us? a bit?
Hao Laike Marketing Director but Xian Xi
[But Xian Xi]: Our terminal is the most thorough in the entire wardrobe industry. Many consumers buy a house in their lifetime, and once they buy a house, they may only buy your product once in a lifetime. The problem is coming out. What is this? A hammer sale. Many hammers are bought and sold without questioning. Good Lai Ke is different. Once this customer buys this product, we will serve for life. God will always be God. We are pursuing this concept. There are many contents of the service. For example, some cities hold a good Lai Ke activity every year, which is a free maintenance service for all customers who purchase the Lai Ke products. There are many others. The relationship between the time and the time is not coming together today. .
[Reporter]: The wardrobe industry is now very competitive. Just now, when it comes to service, it is very user-friendly and very intimate in seeing the details of the service. In the current situation, there are no other measures for Hao Laike. Can you cope with this market pressure?
[But Xian Xi]: As a leading brand that drives the development of the industry, Hao Laike is definitely not limited to services. We put forward the idea of ​​“designing products with original product definitions and managing the future with sustainabilityâ€. The wardrobe industry is a new type of industry. This industry has been established until now. It is only a decade or so. Ten years ago, many people’s homes were made by woodworkers, not the whole wardrobe. The current market is about 10%. The whole wardrobe industry is in An outbreak and growth period. If every plagiarism is imitated, then the industry is bound to be stagnant.
In 2006, Hao Laike launched the Milan Impression series. In 2010, we launched the European boutique series, which are all original products, which keeps our terminal competitive.
In addition, the details of all our products are very user-friendly. We will envisage in the process of research and development: If it is my own home wardrobe, where would make people not very comfortable? This kind of idea is especially rich. For example, the clothes tube is made of metal, many hangers are also metal, and the metal and metal will rub. This is placed next to the bed, which will definitely affect the sleep of the elderly. However, this product has no sound, why there is no sound, because The above mute processing, these are a more important aspect of our victory, are reflected in the details.
In the big picture, there are still a lot of media resources for promotion, including CCTV, major online media, etc. We all have cooperation.
Develop in competition
[Reporter]: Just talking about originality, the phenomenon of plagiarism in the wardrobe industry is also very serious. The previous furniture exhibition also broke the plagiarism incident. What do you think about the plagiarism?
[But Xian Xi]: In fact, we are an inclusive mentality. If someone else plagiarizes us, it is definitely not a very good thing. In general, we are very eager to have each brand launch its own original products. If the family has copied and copied, then the industry has not developed and the society cannot progress. Just because we are an emerging industry, everyone has come up with their own characteristics to develop something independently, and then to make the whole industry stronger and bigger, this is what I am eager to see.
I very much hope that every family can launch their own lethal products, and hope to see the progress of the industry. To be honest, the wardrobe is now in the early stage of the development of the industry, not strong, compared with the floor, compared with the cabinet, compared with the ceramic bathroom, we are a small industry, not strong enough, I hope everyone twists into a rope, go to one place So that the entire industry can become bigger and stronger.
[Reporter]: Develop in competition.
[But Xian Xi]: Right.
[Reporter]: What kind of gain do you hope to have at this exhibition?
[But Xian Xi]: Our intentions for this exhibition are two. The first one has already said that it is to provide a brand service.
Secondly, we hope to develop the channels to some fifth- and sixth-tier cities. We have all the third- and fourth-tier cities. You see that the investment companies we have just visited are basically some of the county towns, northeast and northwest. Why is this? The main reason At the beginning, consumers did not know that there was an overall wardrobe industry, so he could not enjoy this service.
With the development of time and the development of the industry, more and more people know that there is this thing, want to buy, but many remote places do not have this product, they have to go to the provincial capital to buy, it has caused great trouble for consumers. We are also in line with the concept of providing services to consumers, directly to the channel to do the county, buy things do not have to run so far, you can buy directly in the county.
[Reporter]: It can be seen that Hao Laike is very thoughtful in serving this piece. Just now you also said that the wardrobe industry has only developed for ten years, and now the competition is getting more and more fierce. Can you tell us what marketing plans will be promoted by Raleigh?
[But Xian Xi]: Hao Laike has been insisting on doing himself for the past few years and never copying others. We are adhering to the philosophy of “designing with original definition and managing the future with sustainabilityâ€. If we insist on walking, we believe that the future is very Ok. I hope that every family will develop, which will force us to be stronger. This is the power that complements each other.
[Reporter]: Good Lai Ke welcomes competitors.
[But Xian Xi]: It is true. Now that many powerful companies have entered the wardrobe industry, what do we do? How do we develop? Everyone is very worried. In fact, Hao Laike is very welcome because we are younger companies. Many places are not perfect and mature compared with them. When they come in, they will force us to be more mature, more stable and more perfect, so we very much hope that they will come in;
Secondly, after they come in, the whole industry is bound to expand and expand, so the cake will become bigger and bigger. How to cut a part of it in the big cake, then look at each brand's own ability, every brand must Have their own characteristics, but also have their own customer base.
[Reporter]: Use strength to fight for this piece of cake.
[But Xian Xi]: Yes, I hope that everyone can help us grow, of course, we will grow ourselves.
[Reporter]: I hope that our media can bring more and more such good products and service concepts to consumers, thank you but always.
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