Grand Canyon President Shao Lei
Talking about enterprise development: self-innovation must be lost
This year, the Grand Emperor, who has always been fashionable and luxurious, has aggressively entered the Dongguan and Shenzhen Furniture Fairs in March 2012, pushing 300 global best-selling champions, new leather sofas, soft beds and other furniture products.
Xianghe Furniture City official website recommended search reading: living room furniture corner sofa
Grande President Shao Lei told reporters that all the products of Grande are humanized design. Although combined with European design elements, they reflect the traditional Chinese style. Shao Lei decided that Grandy should stand firm in the world furniture industry, and self-innovation must be lost.
"China has its own consumption habits. His color is different from that of foreign countries. The color is definitely similar, but all our products are based on the same innovation." Shao Lei analysis, the advantages of Granite products are important to experience Function, more important is to suit different consumer groups.
For the contest between foreign brands and domestic brands, Shao Lei said that Chinese people understand China and understand Chinese people's consumption habits. For this reason, Chinese brands still have a lot to offer.
Share the experience of Cologne exhibition: the gap between domestic and foreign brands
On January 13, 2012, when the Chinese in the world were immersed in the Spring Festival carnival, the ambitious Grandi furniture man, under the leadership of President Shao Lei, rushed to Germany to appear in Cologne, Germany. Hardware coffee table, sectional sofa, corner sofa, functional sofa, electric massage sofa, high-tech home theater. Grande Germany played a beautiful battle and won the attention of the world.
At the exhibition, Shao Lei and the Pacific Home Network reporter talked about the feelings of the German trip. He said that there is a lot of space and how big the idea is. Therefore, Chinese companies should go out.
He believes that the current domestic quality is still far from the foreign quality, including the shaping of the brand. Only when domestic enterprises realize their own gaps will they find ways to strengthen management and think about how to make real products and increase the confidence of end consumers.
Shao Lei said that the Cologne exhibition in Germany made him change a lot in the overall brand thinking. These changes will be presented at the Shenzhen International Furniture Fair on March 19. He revealed that the products that Grande displayed at the Shenzhen exhibition are all “Missa†series, which incorporates many European elements. The price of each sofa is 70,000 and 80,000, which is the highest price in Shenzhen.
Talk about winning the secret: bring the best quality and most live market to customers
Many people say that the market is not good now, but at the exhibition, why do many terminal large properties or large dealers still come here? This point, Grande gave the answer. Shao Lei said that he is a person who likes competition. He said that although the overall competition is not very good, reverse thinking is very important.
"Grande is a living case. In the past two years, Grande has invested a lot, but in fact, the previous investment is directly proportional to the current income, and even more." Shao Lei told reporters that last year's show Granville has more than 400 customers to sign up, and the number of visitors this time has reached more than 1,100.
In the furniture industry, the stability of the dealer team or the key to success, and this is the key to Granville's invincibility. Shao Lei said that as a well-known brand, Granite needs more enthusiasm for sustainable development, and provides a broader environment for the brand to develop better, to give dealers confidence and give Peer confidence. "We want to bring our best quality and products, the most live market service, to the customer."
Planning 2012: Strive to make a floor-standing terminal
With the rapid development of the social economy, the furniture industry has also ushered in the era of e-commerce, which poses certain challenges to the terminal sales of enterprises. Shao Lei said that Grande pays great attention to the terminal and pays attention to the multi-channel business model. 30% of their sales are in the storefront, and 70% are outdoor. "We have cooperation with major media, including the spread of web pages, and we will be more perfect this year."
Talking about the development plan for 2012, Shao Lei set three goals: to make a floor-standing terminal instead of a little water; to stand with the most simple and pragmatic mindset and terminal dealers, to deliver the highest quality to the dealer; Control the price to help dealers tide over the difficulties.
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