The 2012 Shanghai International Kitchen and Bath Show is underway

Every May, for kitchen and bathroom enterprises, it means the beginning of the war. All major companies are gearing up for the Shanghai International Kitchen and Bath Show . As the world's third largest sanitary ware exhibition after the Frankfurt and Milan exhibitions, and the largest kitchen and bathroom exhibition in Asia, the Shanghai Kitchen & Bath Exhibition has been held for 16 times, and is known as the â€œBathroom Oscarâ€ in China. Brands will gather at this event to showcase their latest products and design concepts, and some of them will lead the industry.

Xianghe Furniture City official website recommended search reading: Shanghai Furniture Exhibition Suzhou Furniture Exhibition

In 2011, real estate control policies were introduced in turn, and restrictions on purchases and restrictions on loans pushed the property market to a low point. The pan-home industry in the downstream of real estate also faced a situation of â€œmore porridgeâ€. Real estate regulation and control policies have led to a sharp decline in consumer demand, building materials dealers are in a quagmire of survival, and the situation is worrisome; in 2012, there was no sign of relaxation in the property market regulation, which made the already severe market situation more complicated and confusing. Although some kitchen and bathroom companies are bracing their face, indicating that they are not affected by the market, but the multi-channel breakthroughs in promotion, rent reduction, and e-commerce in various stores have already revealed everything.

The 2012 Shanghai International Kitchen and Bath Show is just around the corner. Some kitchen and bathroom companies are particularly eye-catching. Many companies seem to have entered a bottleneck period. The rapid changes in the market have made the kitchen and bathroom that have been very moist in the past few years. The company suddenly could not understand the direction of development. Losing the "when the shot is shot", how should the kitchen and bathroom enterprises go out of the way and break through the bottleneck?

Innovation is the same theme

At present, domestic kitchen and toilet enterprises generally lack the core technologies and brands of independent intellectual property rights, which make the added value of products low and weak in competitiveness; the system of transformation and promotion of scientific and technological achievements is still not perfect, the investment in innovative R&D expenditure and the proportion of scientific and technological personnel are low; new technologies, New technologies, new equipment, new products, and new materials are difficult to be promoted; the effective integration and comprehensive utilization of innovative resources are not in place, and they are each fighting and closed.

Innovative topics have been discussed in the kitchen and bathroom industry for more than a decade, but it seems to be only empty talk. The bottleneck in innovation in the kitchen and bathroom industry, and even in the entire home furnishing industry, has become increasingly prominent as market competition has increased. More and more kitchen and bathroom enterprises have begun to increase investment in technology and design innovation, and strive to create differentiation on the core, widen the distance with similar enterprises, get rid of the "price war", and break through homogenization. The predicament of the bottleneck.

At the upcoming 2012 Shanghai International Kitchen and Bath Show, almost every company has launched its own independent research and development and design, and the annual kitchen and bathroom exhibition has become a large-scale new product launch. Zhang Bin, president of Jiumu Sanitary Ware Marketing, said that Jiu Mu strives to solve people's inconvenience and problems in technological innovation and make him more comfortable. This pursuit is ours, not because of the high gold content of your technology, but high technology must bring these innovations. For the enterprise, innovation is very important. The exhibition will also bring a lot of new products to the exhibition, so that everyone can fully appreciate the changes brought about by innovation.

Brand positioning, the first shot of branding

ã€€ã€€ China's ceramic sanitary ware enterprises have limited understanding of the brand, lack of effective brand strategy, mainly based on OEM, and the road of independent brand has a long way to go. Building a brand takes time to build, it needs the support of integrity, and it needs the power of innovation. There are many kitchen and bathroom brands in China, but their influence and popularity in the international market are negligible and even unknown.

From simple manufacturing to enterprise management, brand building and brand operation are the only way for each company to grow. Especially in the fierce market competition, the reputation of the brand determines the success or failure of the company in the battle for the market. In the process of building a brand, the â€œpositioningâ€ step is the most important thing. Only by knowing what you need can you be targeted. Aussie Sanitary Ware has always advocated â€œWhole Water-saving Sanitary Wareâ€. The 2012 Shanghai Kitchen and Bath Exhibition will create a water-saving and low-carbon ecological home of 310m2, presenting a low-carbon and energy-saving green space.

Brand is the concentrated expression of the comprehensive quality of the enterprise. The more ambiguous the position of kitchen and bathroom enterprises is, the more difficult it is to grasp and control, and the consumers are hard to trust. Therefore, when operating a brand, companies should pay more attention to the right choices, clear goals, focus on the target consumer groups, better than a grasp, get a lot of sesame but not a watermelon.

Water-saving products, still optimistic

In the sanitary products, although there are many new varieties, but because the country's general direction of energy conservation and environmental protection remains unchanged, many industry insiders predict that this year's energy-saving products will still be the mainstay. The current lack of water resources in China has shown significant performance in many cities. Under the theme of environmental protection, more and more sanitary brands are engaged in the research of water-saving sanitary ware, and constantly strengthen the water-saving image in brand communication.

However, in the building materials market, many merchants have hit the banner of â€œwater savingâ€. Many salespersons of exhibition halls only introduce their own water-saving products. Wang Chao sells melons and sells them. Some sales people donâ€™t even know what is true. Water saving. For the sanitary ware enterprises, water saving should start from the design of the product, realize the product function, and finally realize the all-round water saving through the use of culture and use habits.

In addition, smart bathroom has become the focus of everyone's attention. With the 80s becoming the main force of the consumer group, focusing on experience and functionality has become the focus of this consumer group on the choice of bathroom products. Sanitary products have also begun to relax and enjoy life in the simple solution of physiological problems. change. In the Shanghai Kitchen and Bath Show last year, many kitchen and bathroom brands have launched their own products on the smart bathroom, and have received great attention.

Among the many brands at home and abroad, many brands have set off the banner of â€œwater-saving intelligenceâ€, but more companies are still on the road to development. Industry insiders believe that water conservation and intelligence will become a major attraction for major brands at the upcoming Shanghai Kitchen and Bath Show. The Anhua Sanitary Ware will be launched with the anC038Q bathtub, touch-type rotary computer control system panel, rotary nozzles and moderately-sized massage nozzles. By adjusting the nozzle and adjusting the air switch, the massage can be made larger and smaller. The multi-functional, technologically-friendly smart sanitary ware has been attracting attention. From the perspective of the popularity of smart products in the kitchen and bathroom industry in foreign countries, the intelligent trend of domestic sanitary ware products is obvious.

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