Marketing Director of Shenzhen Haijia Furniture Co., Ltd. Jiang Dehui
[Reporter] Hello, Mr. Jiang, how many times have we been exhibiting?
[Jiang Zong] began to participate in the exhibition in March 2009. Actually, it has been exhibiting since 2004, but we used to be in Dongguan and started to exhibit in Shenzhen in 2009.
[Reporter] What is your flagship product on display at the Shenzhen Pavilion this year?
[Jiang always] is our adult matte product, because our company now positions itself as the " adult brand of adult matte ", the so-called first brand is in this industry, in this subdivision of adult matte color In the market, we have positioned it as a very narrow category. We are positioning only this product. We hope that we will only show this product every time. We will tell consumers through this intuitive language that we only do this thing.
Xianghe Furniture City official website recommended search reading: Xianghe Furniture Guangzhou Furniture Exhibition
[Reporter] It is to concentrate on this product.
[Jiang total] Right.
[Reporter] Najiang always have new products that we will focus on today?
[Jiang Zong] The whole series is not called new products, because we are specializing in this industry, but from the specific styles, we will push some new styles, such as the Burberry fabric series we pushed, its living room, We will do this series of restaurants and bedrooms all in one piece, but from the whole style we still have three colors, one is black and white classic, one is khaki fashion, the other is lavender The warm and romantic style of the grass, three colors.
[Reporter] Can you tell us more about the lavender series?
[Jiang Zong] We mainly have two styles, one is this new product, and the other is Burberry. This is a new style. We want to create a northern Scottish taste, a bit pastoral, English, but Interpreting him with modern language and modern furniture, the style of this new product is set off through the soft product, the decoration of the product and the soft bag of the product. The lavender series is actually reddish in color. We are now deepening it. We think this color is warm and romantic, more magical and more noble. It is more suitable for young women and noble women. We are special. We have been pushing the whole series of lavender series developed for women, but this year it is more complete and comprehensive.
[Reporter] Can you talk to us about this year's marketing strategy and brand planning?
[Jiang Zong] Simply speaking, our company's policy is very stable. Our annual policy will be very stable. We will not say what policies we will give to dealers this year. What policies will be given to him next year? Our policies are transparent. So you are a dealer in Beijing in Shanghai, or you are a small county dealer to talk to me about policies, from business experience to order or to the director to me, the same policy, so we don’t need business now. I only need one or two people to negotiate. The so-called negotiation is not a negotiation at all. It is just to explain to you what our company has. It is an explanation. As long as you explain it clearly, we have no salesman. What do we have? Some are a lot of shop managers, and there are many market supervisors. We have these people. As long as you have a store to help you serve, it is enough to open a good store, because we believe in word-of-mouth publicity, especially when this market is not good. If you go to a store and try to open a store, it’s more important. If you fool a store back, if you don’t drive well, or because you’re flicking, you won’t make the product information full, so it looks like The quality is very low and it is impossible to last.
[Reporter] Still put quality and integrity in the first place.
[Jiang total] Right.
[Reporter] Thank you Jiang for accepting our interview!
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