The exhibition threshold is getting higher and the exhibition should not be reduced to a product show.
From the scale of several thousand square meters of exhibitions 17 years ago to 210,000 square meters this year, from only a few dozen exhibitors to nearly 3,000 exhibitors, Guangzhou International Lighting Exhibition has developed rapidly. The reporter from Pacific Home Network learned that the exhibition scale of this year's Guangzhou International Lighting Exhibition reached 210,000 square meters, and there were about 2,600 exhibitors, including about 1,500 LED exhibitors.
Xianghe Furniture City official website recommended search reading: Lighting Exhibition North Furniture Exhibition
Unlike other exhibitions that madly promote the scale of the exhibition year after year, Hu Zhongshun believes that the exhibition should not be expanded after the maturity, but to be fine. He said that the scale of the exhibition has been expanding year after year. The industry has grown rapidly. The growth rate in the past few years has reached 20% to 30%. However, this year, the 17th Guangzhou International Lighting Exhibition has not continued to expand its route. Less, in order to raise the threshold of participation, so that the exhibitors who come in are all big companies with strength.
“Exhibition does not mean that every brand can be satisfied. It is a quality entrepreneur.†Hu Zhongshun said that the threshold of the lighting exhibition is constantly improving and the charging standard is slightly bullish. Under such pressure, companies not only need to consider how they market, but also need to compete with other booth opponents, and the company's exhibition standards will become higher and higher. “The more beautiful you do, the lower the overall cost of customer service, hospitality, etc.â€
Hu Zhongshun, General Manager of Guangzhou Guangya Messe Frankfurt Co., Ltd.
Hu Zhongshun, who has rich experience in organizing exhibitions, thinks that everyone's understanding of the exhibition is too narrow. He said that some of the products selling products will be bustling, slowly becoming more professional, more and more atmospheric, and more and more concentrated resources, just like a The industry event shows an exhibition of enterprises as individuals, with various aspects such as corporate image and new product display. He said that the exhibition needs people, a variety of supporting activities, forums and other elements to bring together, not simply to see a product, the exhibition is to meet the needs of more people.
Exhibitors who are not invited to eat must pay attention to every penny
Participation in the exhibition is considered by many people as a good opportunity for companies to seek breakthroughs. However, when interviewing some exhibitors, Pacific Home Network reporters found that there are also some exhibiting companies, just exhibiting for the exhibition, the true meaning of the exhibition. Not sure.
Regarding this phenomenon mentioned by the reporter, Hu Zhongshun affirmed that there is such a group of people. He said: "Exhibition is not a treat for dinner. It doesn't matter who pays the bill. To do market and do business, you must consider every penny to ensure that every market behavior is effective. It is good for the team and the factory. Otherwise, don't do it. ."
The so-called knowing oneself and knowing each other can only win every battle. Hu Zhongshun suggested that the main premise of the company's participation is to understand the history and positioning of the exhibition, and make advance assessments on the post-show effect and what resources can be accessed at the exhibition.
The second is to understand yourself and ask yourself why you want to exhibit. What are the things you can get? How to arrange the exhibition? What is the expected purpose? Hu Zhongshun particularly emphasizes that enterprises should take the reception work seriously and what needs the chairman to personally pick up the driver. Which ones need the general manager to go out and which regional sales managers can come forward, these are all ambiguous.
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