In a recent move following similar actions by L'Oréal, Estee Lauder, Shiseido, and Amore, Procter & Gamble's SK-II has announced a price adjustment for 23 of its products in China, with the highest reduction reaching 16.7%. This includes the brand’s iconic Skin Care Essence, also known as "Fairy Water," which remains one of the most popular items among consumers.
Since entering the Chinese market 17 years ago, SK-II has remained committed to meeting the needs of local consumers and delivering an exceptional skincare experience. As part of this commitment, the brand has aligned itself with the government's import tariff policies and made necessary adjustments to product pricing in China.
Starting from July 24, 2015, the price cuts apply to a wide range of SK-II products across several series, including the Classic, Bright White, Youthful Rejuvenation, Base Makeup, and Men’s lines. These changes cover key products such as the Skin Care Essence and the best-selling Muscle Repair Eye Cream, both of which have long been favorites among skincare enthusiasts.
SK-II believes that this adjustment will help boost domestic consumption and make it more accessible for Chinese customers to enjoy the brand’s premium skincare benefits. Looking ahead, the company is dedicated to continuous innovation and will keep developing groundbreaking products to better serve its customers. The goal is to maintain the highest standards of quality and customer service.
For detailed information on the price changes, please refer to the attached product catalog below.
**SK-II Product Price Adjustment Catalog**
**SK-II Product Price Adjustment Catalog**
Printed Drawer Mat
Rongxin New Material (Jiangsu) Co., Ltd. , https://www.rongxinxcljs.com