Looking back on the "Double Eleven" in previous years, those huge signings and carnivals did not bring much joy to the home brands that had won the top ten titles in online sales. In the following production and delivery process, a series of unavoidable problems came one after another. The delivery is not timely, the return is not easy, and the quality is not reliable. I opened the top ten brands of “Double Eleven†last year and saw that the buyer’s bad reviews reached more than 70%. Some netizens joked that a certain brand was the “Double Eleven†refund champion. It can be seen that how to make consumers have confidence in online shopping has become a major issue for home e-commerce companies to cope with.
Industry experts said that online sales is a good thing, but home furnishing companies must be prepared to touch the net. Don't blindly invest in seeing the "Double Eleven" and other promotional opportunities, although it may win good sales results, but lost the brand's reputation because of product delivery, return, quality and other issues, this will not be worth the candle.
Different from other consumer products, furniture products have the characteristics of professional product performance, long service life, non-standardization, high price and high logistics cost. This also makes consumers have more concerns about online shopping furniture. For traditional furniture manufacturers, there are many difficulties in how to combine online orders with factory production, how to re-plan the distribution network, how to understand and serve online shopping users.
At present, various home furnishing companies pay special attention to the improvement of services. Many brand enterprises even regard the quality and level of service as their core competitiveness. Therefore, if the online experience is not enough, the furniture and building materials products can be purchased directly through the network. It is recommended to choose a well-known brand, and the quality of the products is more guaranteed.
Home building materials are large and durable consumer goods, often "three-point products, seven-point installation", the after-sales service provided by the business should also be clearly understood, including when to deliver, whether to install, how long the warranty period, and what conditions Under the warranty, etc.
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