Furniture companies and distributors hold a solidarity alliance. The first foreign trade alliance of China's home furnishing industry, the Champion Alliance, initiated by Europa, Nature, Dongpeng, etc., will be expanded to a high-profile expansion on the second anniversary. It is planned to increase to 8-10 at the end of the year. With the integration of marketing, home and media procurement, promotion and sales terminals, the effectiveness of the Champions League's resource integration has prompted the home industry to “catch the alliance†fashion trend. Guanzhu ceramics and Kohler cabinets are based on experiential consumption, and the decoration of the stars and the decoration of many home brands enhance the strength of the competition. The alliance helps the home enterprises to strengthen the weak. The Champion League was awarded the “Best Business Model in China†in the past year. In the current home furnishing industry with diversified trends, this model leads the industry from channel integration to industrial chain integration.
Alliance group, integrated resources
The Champions League’s “husband†is not a case.
In the large-scale promotion activities of the “May 1st†of Xingyi Decoration Group, brands such as Nobel Tile, Ou Shennuo Tile, Jinyi Ceramic Tile, Zodenburg Wood, Dajin Diatom Mud, and Lianghuo Geothermal became the cooperation unit to unveil , launched a one-stop service for home improvement. Star Art Decoration Group and many home furnishing brands have achieved lower purchase prices of building materials, thus ensuring more cost-effective products and services for consumers, and increasing the strength to compete with various current home improvement packages.
The same is true of the alliance between Guanzhu Ceramics and Kohler cabinets. In the case of experiential consumption becoming mainstream, only the combination of ceramics and cabinets can more fully display the real situation of the kitchen and bathroom, and the alliance between the two can achieve less share promotion regardless of which company. Costs are also easier to get more results with less effort.
The benefits of the alliance and the integration of resources are obvious. In the current moment, due to the crazy expansion of the store, the disproportion of the discourse power of the home industry, the strong balance of the home business enterprises, the alliance and the group can also play a concerted effort to strengthen the weak.
All business enterprises contend with the strong voice of the store
Recently, Red Star Macalline was blasted to implement the bundled tactics. The merchants stationed in Hohhot Store were asked to tying Tianjin Red Star Store, attracting attention and development. According to a person in charge of a southern brand, “the stores are rapidly and blindly expanding in first-tier cities such as Tianjin and Beijing, and there is a clear surplus. Most of them are at a loss. Hongxing Meikailong of Xianghe has rented 50% in 2010, and many manufacturers insist on withdrawing. Shop.†The single mode of the store has more and more problems after the crazy expansion. Under the burden of heavy burdens, many businesses are looking for a way out: In addition to the introduction of e-commerce platform, many home brands intend to jointly build their own alliance stores, such as a dozen Brands open the store and other ways; in addition, the development of the single store can also increase the company's right to speak.
The alliance effect of the “neighbors†merchants is also obvious. As a result of this year’s alliance negotiations, there have been businesses that have successfully stopped the growth of rents in the stores.
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