Affordable housing becomes the target of low-end furniture brands

Nowadays, the end-market competition in the furniture industry is becoming more and more fierce. The high-end furniture brands focus on high-end residential areas and villas. Nowadays, affordable housing, affordable housing and small units are emerging everywhere, which has become a lot of low-end furniture. The goal of brand chasing.

High-priced red wines are generally only available in business banquets and high-end banquets. However, daily red wine can often appear in ordinary people's homes. She not only satisfies the wage earners' desire for petty bourgeois life, but also the easy-to-open price. Sales channels. In terms of horizontal comparison, the same is true for furniture. It depends on how the furniture manufacturer treats it.

Ordinary people want to be able to buy more affordable furniture , not very demanding on the shape, but to be comfortable to use. Many consumers of income think that they can't afford mid-to-high-end furniture in their current economic situation. They should first be a civilian, find a brand with a facade, and make a transition, so the most important thing is to be durable and durable. Conditions to say. Many furniture companies have also taken action to launch corresponding products according to the market environment and adjust the price.

It can be seen that with the promotion of affordable housing, civilian furniture is gradually becoming the darling of the furniture industry. However, civilian furniture products do not require inferior products, but simple and practical furniture products. They don't need a luxurious design or a beautiful decoration.

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