On-demand printing related concepts

The rapid development of digital printing technology, fast and efficient digital printing presses and our lives are closely related. Modern people's demand for "personality" has been greatly satisfied through on-demand printing and variable data printing. Perhaps everyone will ask, what are the differences between the industrial terms of personalized printing, on-demand printing, and variable data printing? In fact, this issue is also ambiguous in the industry. It can only be distinguished by the difference in print.

The emergence of on-demand printing concepts is closely related to the development of computer and network technologies. Theoretically, on-demand printing should be an integral part of personalized printing and variable data printing. With the wave of electronic books, on-demand printing technology has been rapidly accepted, and it has begun to infiltrate every corner of the publishing industry. This has become popular with the so-called “on-demand publishing” concept. However, the development trend of information technology is to replace “atom” with “bit”. The publication of paper media will eventually be replaced by electronic publishing, and traditional publishing will eventually transition to electronic publishing. Because on-demand printing features both traditional publishing and future electronic publishing, publishers and consumers in transition are more likely to accept on-demand printing than pure electronic books, as well as businesses. Finally, it provides a buffer period for the electronic transformation. Therefore, for a long time to come, on-demand printing will be the main force for diversified publishing and information services. The era of traditional printing and small-volume printing will soon pass, and "short-run printing" will change to become on-demand printing.

Due to the on-demand printing of flaws in traditional printing (converting digital data into high-resolution rasterized data, which is a bottleneck in the RIP in traditional workflows), this concept is not present in industrial printing. However, on-demand printing quickly becomes the king in the daily and fast printing field, which allows the end user to determine the number of prints and part or all of the content. In fact, on-demand printing offers an entirely new publishing model - on-demand publishing. This leads to the concept of on-demand printing or even on-demand publishing: According to the user's printing and publishing methods for the quantity and content requirements of printed materials, they are printed on demand. Compared with the traditional publishing process, on-demand printing and publishing technology has the advantages of low risk, zero inventory, short cycle, etc., and is very suitable for printing short-run print and out-of-print books; personal publishing, industry standards, technical standards, textbooks, and academic works. The publication will also be put into the arms of on-demand publishing.

Since we can print according to customer needs, it is natural to reflect the individual needs of consumers. Personalized printing came into being. Consumers can add their own ideas in prints, such as paper, typesetting, individual patterns, and so on. Consumers are willing to spend a certain amount of money on the personalized choice of print. Therefore, on-demand printing has a mature market environment. Personalized printing is a high value-added printing model. Unique prints are more economical than prints that have been copied thousands of times. Consumers respond better to information produced for themselves. Personalized printing allows everyone to really get what they want. In addition, printing of advertising letters, mail order forms, and credit cards can also benefit from personalized printing.

When it comes to the printing of business letters and forms, credit cards, personalized printing has a professional name: variable data printing. Slightly different from personalized printing, variable data printing is more finely categorized and more common in small batch prints. Such as business cards, invitations, tickets, etc., these prints have in common that they are different in the phone number, name and other subtle information, the so-called variable data printing, in fact, refers to a batch of prints, a single print The print data is different, with the digital press system software settings, batch printing of variable data prints in hand, which in the traditional printing field was unthinkable.

In summary, these industries can be roughly divided as follows.

1. The on-demand printing mode focuses on the flexibility of print volume;

2. Personalized printing pays more attention to the manifestation of personal colors in printed copies;

3, variable data printing faced with the independence of formatted data in batch prints is more than sufficient.

Through this explanation, I believe that everyone will have a clearer understanding of these three printing modes.

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