[ Chinese and foreign toy nets ] 100 years ago, the filmmakers moved the lines, the fairy tale characters instantly resurrected, the draftsman, the sketch and the crayon to create countless 2D animation classics; more than 20 years ago, a group of "deviant" young people formed Pixar The animation studio, once again brewing a revolution - abandoning the traditional brush, making a computer-made animated film, and giving the character a stereoscopic 3D effect. In 1995, their first "child" and "Toy Story" were released, not only earning $350 million in box office revenue, but also marking the opening of an era in the history of film, "Toy Story", "Finding Nemo", "Cars" The General Mobilization and the Flying House Tour will eventually make Pixar a dream kingdom.
Surprisingly, in the following 17 years, Pixar filmed 12 major films, each of which was a huge success. how did you do that? What is the secret of Pixar that can keep people inspired by animation?
[Creation environment] staff office can be decorated casually
Pixar is not big inside. There are no studios and locations for traditional film studios. They are all neat road trees and houses. In front of some buildings, some wooden tables and chairs are scattered for employees to chat with coffee. There are tennis courts, swimming pools and football fields inside, and there are often employees in sports. It looks like Pixar is like a college campus.
In front of the Pixar building, a huge white jumping light is very conspicuous. "Bounce Light" is the protagonist of Pixar's first computer animated short film "Naughty Jump Light". Bypassing the "jumping lights", you enter the central lobby of the Pixar Executive Building, which has a loft-like super-high pick, a large area; a design staircase, a covered bridge and a second-floor office. On the left side of the hall is a large café area. In addition to drinks, the chef also makes a variety of food for the employees, and the staff can access them at any time. Opposite the café is a lounge area where many people play table tennis, billiards and table football.
On the day of the interview, it happened to catch up with Pixar’s annual “Employee Marketâ€, where employees were selling their own things in the hall. These things are all kinds of things, there are fat uncle's homemade snacks, silver jewelry made by skilled hands, and dolls made by cute aunts with cloth heads, and even simple cameras made by tech men.
Through the covered bridge above the hall, you can enter the "extraordinary" office of Pixar employees. Initially, all Pixar employees had to change offices with the film group, and later the artists proposed to fix the office so that they could decorate themselves. So, all sorts of weird offices appeared. Some are like bars, neon lights are shining; some are like ancient Indian aboriginal houses, covered with thatch and totem; some are like hotels, with pink sheets and old-fashioned telephones.
The artist's behavior also sets an example for other employees. Pixar's senior technical director's heavy office looks rather plain, and he is considering a simple renovation. "We want to design this as an Ivy League library." Shen said that because the technicians still change places with the film project team one or two years later, he does not plan to move.
[Creation atmosphere] Employees don’t punch cards at any time to “brainstormâ€
Colleague-like work atmosphere, flexible and fuzzy internal hierarchy is a major feature of Pixar. "The Undersea Story" director Andrew Stanton once said: "What middle level, leadership, we don't have these words, this is our unique place."
Every day, in any chair in the office building, it is a place of brainstorming, often seeing well-known directors sitting here to discuss. Shen Shen said that during his participation in the production of "Cars 2", there will be at least one opportunity to meet face-to-face with Raseter every week.
The "Think Tank", a core member of Pixar, would comment on the director but had no privilege. When a director or producer feels that he needs help, he will call a think tank and anyone he thinks will help to show him the current work. Afterwards, everyone will have a two-hour discussion and exchange views frankly.
After that, the director team will decide on what to do next, and the think tank has no privilege to make instructions. Only such a "privileged" think tank can truly liberate each other. In the beginning, Pixar tried to promote the "think tank" in the technical field, which was because the "think tank" at that time had the privilege.
The daily sample system promoted by Pixar also fully demonstrates the core of the Pixar culture of “Working like a colleagueâ€. When you look at the swatch, unfinished cartoons will be shown to all animation group members, although the final decision is directed at the director, but everyone can comment.
Of course, working at Pixar is not without stress. Although not punched, each project has a very strict "deadline". Prior to this, employees were free to arrange their time and can relax and swim during business hours. "But at 6 or 7 in the evening, you will see that there are still many people working here." Shen said.
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