How credible is the niche beauty brand?

The niche beauty brand is moderately priced, and the quality is not bad. It has slowly broken a path in the beauty industry. Although it is not growing up in the buzz, the niche brand is really fame, according to the seller’s memory, two years ago. These products are completely in the store, and they don't have to sell a few pieces a month, let alone snapped. In fact, until now, doubts about niche beauty have not been broken, many people can not believe them, this doubt comes from quality, price, safety, and so on.

Niche beauty brand advertising girl

What do we think?

If you look at the news, you will know that the quality supervision department is keeping a close eye on the big-name fraud. Who is the niche fake?

Falsification is entirely because of profitability. When the fake big name hangs on the low-priced label, the bad guys really don’t want to have business, and the evil black money... This is all about the high-profile popularity of big names. At present, the niche brands that are only accepted by a few people are still in the fan training stage. Moreover, most of the price points are also close to the people, and the fraud is really dim. So the good news is that the authenticity of niche brands is still very good, including online shopping.

Some small but popular brands have triggered a lot of followers, not malicious plagiarism or unscrupulous falsification, but they have learned from the overall style. For example, you sometimes see familiar shapes or packaging. Colleagues who have just returned from Korea have found "TOO COOL FOR SCHOOL" and "baviphat". At first glance, they think it is a new product of BENEFIT, but it is said that people already have My own customers and fans.

Spring, summer, autumn and winter, it seems that they have little to do with niche brands. New products are always in the foreseeable future...

This is a problem. The niche brands really don't like to follow the new products on the calendar every season. Most of the brand's favorite “upgrade formulas” are hard to see here, and the sales period of the products will not be obvious. Autumn or winter season. I am afraid that everyone who is keen to replace the beauty products by season may be disappointed.

In particular, some of the handmade brands that were born in remote European towns have narrow product lines. For example, the lavender essential oils bought by an unnamed old shop in the south of France are distilled from 100% of their own workshops. This one. Is lavender essential oil also refurbished in 2012? I don't think so.

It is said that the effect is comparable to the XX brand, but the price is low-key and several folds. Is this transaction reliable?

The reason why it became a niche because it has no global popularity, no Hollywood first-line stars to endorse, no TV advertising time, and no counters on Fifth Avenue, as a result, there is no chance to break into the public eye. Therefore, the brand you haven’t heard is not necessarily there. There is no drama. Teacher Mei Lin said: “There is also a good R&D team with good quality brands. Most of the current skin care technology is common in the industry. For example, hyaluronic acid is first proposed by big brands, but Many niche products have this ingredient.” However, it is difficult to meet it in the niche world, like the leading technology developed by Lancome substrate maintenance for decades.

And as far as I know, the endorsement fee of a big-name star will not be lower than 7 digits (maybe still US dollars); TV advertising in addition to shooting costs, the broadcast time is bought in seconds; as for the rent of the mall, deducting you 20% Very normal. Of course, these costs will be distributed to the lipstick you bought, although this has been divided into a small proportion.

Most of the time, you may not be able to buy a full range of products in niche brands.

From the cleansing, water emulsion, essence to face cream eye cream, the niche brand in Japan and South Korea can be selected, but the European system is more difficult. There are a lot of niche brands that are famous for their burdock products. Although they are fine-skilled, it is really regrettable for those who rely on trust and habits to use them.

Must close one eye to the packaging of niche products? Are they all unsealed professional users?

The popular beauty industry has recently been very tightly sealed. After the various brands have successively launched the anti-reflux seamless pumping port, Yara has taken the lead in the “aseptic warehouse” era, in order to brew this packaging design that completely eliminates product pollution, experts It took 10 years. Speaking of this, some niche brands are lacking in gas, from the main oil AA net, NYR to the once popular shirley price chamomile eye drops, there is no plastic packaging and isolation packaging, especially eye drops... a bit Shocked.

However, most of them are still trustworthy. The German production plant used in Kenyuan essential oils is also a supplier of some big-name fragrance raw materials. The entire production environment is strictly monitored by instruments. In addition, any eye drops sold like Japanese cosmeceuticals have a vacuum-packed aseptic package, and you have reason to believe that it is safe.

Don't think too much about the limited edition of the master collaboration... The biggest master of the niche brand is probably the founder of the brand, and Camilla, the headscarf, counts one.

In the celebrity book of the beauty industry, there is never only a big nose and a makeup artist. Why did you come to cross-border creations, but what about the Kusama Yayoi and Alexander Wang? In the past six months, there has been a shortage of B-Pen perfume and a new topic of Natural Jason Natural Wu and the famous Nail polish brand CND.

But the proof of history is that the masters really only choose the big coffee to do the work, the fame and fortune, can understand. According to the current situation, the niche brands are probably not ranked in three years and five years. If they can, they are advised to design their own limited-packages. The limited amount of things is as precious as any master.