Improve management mode to make printing companies create more value

With the development of IT technology, how to treat the prospects of the printing industry has become a hot spot in the industry and abroad. Whenever new information transmission technology emerges, there is some concern in the industry about the future of the printing industry. However, with the improvement of investment in new equipment and new technologies, the anxiety has gradually disappeared. The "information revolution" that began in the 21st century has a major impact on the operating environment of the printing industry. With the information processing and computer industries continuing to enter the printing market, the printing industry as a whole must formulate a solution to enhance competitiveness.

Environmental protection is another important topic, saving three wastes and energy consumption to reduce the burden on the environment, but also the development of environmentally friendly products, including recycling, reuse, etc. These have become important standards for the evaluation of business value. Any action of the printing industry will lose its competitiveness in the market if it does not consider environmental requirements.

On this basis, the Japan Printing Federation (JFPl) drafted a program entitled "21st Century Printing Frontier" that aims to strengthen the management and operation foundation of the Japanese printing industry. According to this plan, the printing industry will reorganize the two major functions of integrated processing services and information services into a new type of "information value creation industry." In order to achieve this new business model, we must establish the following three strategic objectives:

1. Focus on customers - If the past is based on the concept of products, must be transformed into a customer-oriented business philosophy;

2. Focus on profit – In the past, the strategy of expanding competition to compete with peers was to increase turnover; in the future, it should be transformed into how to maintain the surplus.

3. Focus on Digital Networking - The printing industry is multi-media, and the introduction of IT creates many new business opportunities that will become an effective tool for existing business innovation.

In order to achieve the above objectives, the following three specific strategies are proposed:

1. The IT Revolution has assimilated print media and electronic media, through the Internet, and involved in the management of e-commerce and supply chain. The introduction of digital management, the establishment of an open digital workflow for internal applications, but also for the cultivation of social resources.

2. Create high added value and use CRM (Customer Relationship Management) to clearly provide services to customers. Turn the business into a new business that provides advice to clients and consultants provide consulting services.

3. In order to be a company that is supported by the market and its customers, it is the most important for the customer's business delegation. At the same time, it should pay more attention to environmental protection and enhance social responsibility.