It seems that in many male concepts, cosmetics is a grease-coated powder, which is a woman's patent. Men, it is necessary to be full of masculine beauty, how can the fragrant cosmetics be related to our men!
Change your opinion: men should use their own cosmetics
In fact, most men are using cosmetics, but many men are not aware of it. Men's commonly used cosmetics are mostly shaving products and perfumes. Even when you feel that your face is greasy and dry, you only occasionally use your girlfriend's or your wife's cleansing lotion and moisturizer.
With the improvement of living standards and the increasing frequency of male participation in business activities, modern men are paying more and more attention to their external image. In addition to clothing, the demand for cosmetics has gradually increased. Indeed, the "face" of healthy sunshine will not only add a lot of charm to its own charm, but also leave a good impression of good and energetic. Currently, cleansing and emollients are the two most demanding types of men's cosmetics.
Male - not suitable for women's cosmetics
The skin of men is very different from that of women. The skin of women is thinner than that of men. The ingredients added to cosmetics are mainly smooth skin, moisturizing, wrinkle-reducing and nourishing. The fragrance is also designed according to the characteristics of women. In particular, the cosmetics used by mothers are rich in nutrients. They are used on men's faces, which are more likely to cause overnutrition, or clog pores and cause skin problems, resulting in fat granules and acne.
Therefore, the effect achieved by women after using skin care products is that the skin is white and smooth, giving off the unique fragrance of women, while men's use of skin care products is the pursuit of health and vitality. A man with a white skin and a soft fragrance will be evasive, so the positioning of men's skin care products is completely different from that of women's skin care products.
Men's skin care products are mainly targeted at - oily
The beard as a male symbol is the focus of men's skin care. Except for a few beneficiaries, most men must face the morning shaving work, just like women need makeup every day. After shaving, the skin will have some small wounds that are invisible to the naked eye. These wounds need immediate care, otherwise the wounds are easily infected and difficult to heal, resulting in problems such as acne and acne. At this time, you need to use the men's special shaving cream and aftershave to protect. Its special ingredients can sterilize and repair the injured skin, soothe the facial skin, make the pores shrink naturally and quickly restore the nature. This is also an irreplaceable role for women's cosmetics.
Men's skin care products - shaping a healthy and refreshing image
Male smoking and drinking can cause rough skin, acne, acne, rosacea, etc. In addition, usually the work pressure, mental stress, lack of sleep, lack of nutrition on the skin, many factors plus age, the skin tends to become slack, wrinkle Dark and dull, prematurely lost youthfulness. The sun in the movement, the pollution of the environment, the radiation of the computer... will also pollute and invade the skin of the male, making the face dark and rough, and it seems that the whole person is not mental and has awkward appearance. Therefore, the design of men's special skin care products is also based on healthy and refreshing. No matter what brand, almost all oil-free formulas, while conditioning, keep fresh and moist.
The person in charge of the China Spice and Fragrance Cosmetics Industry Association said that compared with the situation of women's products and varieties, the future trend of men's cosmetics is to pursue a more distinct personality, which is rich in vitamins, nutrients, salicylic acid, and can be applied to the skin. Products that clean, protect, and moisturize, and improve skin texture to some extent, will be popular.
Men's basic care - no trouble
Many men worry that using cosmetics is too much trouble. In fact, basic care is not as complicated as women's make-up. Most of the women's makeup time is wasted on the makeup. Men's basic care is three steps: cleaning, conditioning and moisturizing. Each step is one minute at a time, once in the morning and evening, and it takes only six minutes a day to give you a feeling of refreshing and moisturizing.
Cleaning: Use facial cleanser to thoroughly cleanse sebum, sweat, dust and other dirt.
Conditioning: Use toner to improve the texture of the skin, remove dead cells and balance oil secretion.
Moisturizing: Use a lotion to give the skin the necessary moisture to keep the skin moisturized and balanced.
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