In China's leather industry, "Industrial Leather" has been talked about for the industry. It not only leads the direction of development of green leather in China, but also introduces a brand new chapter of green leather in China. With its unique "cow culture", it feeds back the society and feeds the society. December 26, 2007, Industrial held "Industrial Leather Technology Co., Ltd. founding conference and a meeting of the first shareholders", and the successful completion of joint-stock reform. At present, Societe Generale has submitted the relevant documents to the SFC. Autumn season, Societe Generale is expected to be listed in the country, thus, Societe Generale will usher in its new round of expansion of development.
16 years ago, the founder of Industrial Leather Wu Hua-chun started from scratch, founding leather industry in Anhai, Jinjiang.
After 16 years, Industrial Leather has become a leading enterprise in the Chinese leather industry. It is a leather supplier to many domestic and foreign brands such as Playboy, Goldlion, Puma, American Camel, Aokang, Red Dragonfly, Belle, Daphne, etc. Its leather upper leather The market share ranks first in the industry, and Industrial has become China's largest supplier of upper leather material.
16 years, Wu Huachun perseverance, hardworking, love fight, dedication of the image of the Warriors led the Industrials in the leather industry to create their own piece of blue sky.
"Thinking, there is a way out; vision, there will be achievements!"
Poor accompanied Wu Huachun finished his childhood and adolescence, according to his introduction of a very poor family was a child, the mother alone provoked the whole family burden. To this end, in order to help mothers subsidize household, he was selling vegetables and other small crops outside the farm, a hawker at the market. "I sold pork, but also sold beef, and are stalls, basically no fixed place." Wu Hua Chun said. However, with his passion and smile, but won him a lot of customers. During that difficult time, Wu Huachun's income is small, but the early enthusiasm similar to the entrepreneurial enthusiasm, let him full of energy, but also infected with everyone around him.
90s of last century, leather products in the country quietly popular, leather, shoes, purses, the streets of all-leather products. The leather industry at the time was a blank in the country, totally relying on imports from Italy, Japan and Taiwan. Wu Huachen keen insight into the prospects for the development of the leather industry, with his childhood temper brought him the courage to face difficulties, fearless setbacks and sharp business insight, resolutely took the first step in business . So, Industrial Leather so came into being.
Like many successful entrepreneurs, Wu Hua Chun's career development has undergone a gradual process: in the early days of entrepreneurship, he first started a small workshop, go abroad alone, apprenticeship, concentrated study, market research, access to The detailed information, and foreign equipment, talents, technology, raw materials into the country, opened a leather industry exploration and development. After a few years, when the scale of small factories continue to expand, and now, Industrial Leather has been formally restructured Industrial Leather Technology Co., Ltd., Wu Hua Chun's career can be described as a drastic change.
"There are ideas, there is a way out; vision, achievements!" This is Mr. Wu Huachun entrepreneurial enrichment experience. A short sentence, but sharply revealed as entrepreneurs should have the success factor.
Today, Societe Generale has started his new journey. "One hundred years of green leather is our new position in the new era," said Wu Hua Chun, chairman of Societe Generale.
Green dreams
In recent years, under the leadership of the Green Olympics, there has been a green trend all over the country. One after another fields have all been incorporated into the field of environmental protection. As the leader of the domestic leather industry, Leather Industrial Co., Ltd. is also deeply aware of its mission and responsibility in the green style. As a result, "Green Leather" has entered the public's eyes.
Some people have also questioned the leather industry itself is a polluting industries, Industrial Leather to green the product is not asking for it?
"On the contrary!" Wu Huachun looked good, precisely because of leather pollution control is not perfect enough, so companies should strengthen the environmental protection products, which is the responsibility of enterprises.
In fact, as early as five years ago, Wu Hua Chun began to envision his own green dream. That year, Societe Generale found a 20-year-old liming technology and liming agent technology research company in Shanghai Dongyang Chemical Co., Ltd..
"With Dongyang Chemical, we took the lead in using this new type of drug leaching agent." Wu Hua Chun said in a brilliant voice. However, "the price of environmentally friendly chemical raw materials are relatively high, a large number of use will make a lot of cost increases, thus greatly limiting the promotion of these environmentally friendly materials." Therefore, at present, this high-tech are such as Industrial, Sindh and other large domestic leather companies to adopt, most small and medium sized leather companies because of the high cost of technology and discouraged. As a result, Wu Hua Chun has a bold idea: Rather than its high cost of research and development, leading to only a few large businesses can afford, might as well let leather enterprises and finished shoes enterprises are also involved in the most research and development of chemical raw materials, The whole industry chain co-workers to contribute to research and development, together to share research and development costs, thereby reducing the price of environmentally friendly materials.
To this end, December 2007 Societe Generale held a conference in Dujiangyan on behalf of upstream suppliers and downstream distributors to discuss how the leather industry can achieve the theme of "green, environmental protection, synergy and win-win". "The realization of the green concept requires us and its upstream and downstream companies to work together and work together throughout the industry chain." Wu Hua Chun told reporters that leather enterprises should really be environmentally friendly, in addition to all aspects of the production process, the use of environmentally friendly chemicals Raw material is more important. However, the cost of developing environmentally friendly materials is high, if upstream and downstream companies to study and share the high cost of environmental technology, for the entire leather industry chain, nature is a good thing, especially for many small and medium leather enterprises in Jinjiang, the production of green leather will not Then there is powerlessness.
Wu Hua Chun believes that the development of environmental technologies requires a lot of manpower and financial resources, which lasted a long time. Despite their dedication, the strength of their leather alone is not enough. At the same time, in addition to more than 20 measures such as saving water, electricity, gas, materials and reducing emissions, Xingye Group also introduced technologies such as "chrome-free tanning" and "eco-tanning" to ensure environmental protection. From the source to solve the leather pollution, and procurement in the development of toxic and harmful ingredients to prevent the entry of internal control system, and promote the development of more upstream and downstream high quality, low cost, environmentally friendly green raw materials, call for environmental protection from the source and post-product evaluation review plus Efforts to form the entire industrial chain have to do environmentally friendly atmosphere.
Today, Societe Generale has developed a new environmental protection technology with Dongyang Company ----- "waste recycling." It is understood that leather companies generally discharge waste water before proceeding, but after processing, there will be more or less some pollution, and will reduce the "leather business rate." Once this kind of technology is studied successfully, the tanning process will not discharge the waste water, but all the direct recycling.
"As a leather tanning enterprise, Industrial Leather has the ability to lead the industry in environmental protection and energy saving production." Wu Hua Chun looked very confident. In fact, Societe Generale's green philosophy and the state's implementation of the "energy conservation and emission reduction" policy in the past two years are the strategic objectives of advancing with the times.
Cow culture is heart-touching
If the green concept is Societe Generale's responsibility to society, then "Ox" culture is Societe Generale's commitment to all employees.
By convention, Singyes holds a special "birthday" party on the 20th of each month. That night, top leaders at Singyes were going to light their birthday candles for all their employees on the birthday of the month to celebrate their birthday. Other employees of Industrial Estate were also fortunate enough to attend the birthday party and divided them into " Rhinos, "" Ox, "" Bull, "and" Cows, "the four phalanxes to send representatives to stage performances.
In fact, when you walk in to Hing Yee, you will be amazed by the sight of a cow. Whether it is a piece of high-quality leather produced in the workshop or a prominent slogan of "Jinjiang Cattle Fujian Fujian Cattle China Cattle Cattle" on the publicity column or a number of cattle such as "Footprint Leather Market Share Industry-First" set by Societe Generale Cite, profoundly embodies the industrial leather "carry forward the spirit of the cow, heritage cow culture," the corporate culture.
In the past two years, Societe Generale has launched a series of cultural activities such as speech contest, writing contest and tug of war among employees. Based on the legend of cow, the story of cow and the spirit of cow, External publicity, but also closely linked to the "cow" culture theme.
Based on the traditional Chinese culture, self-management traits and practical experience, the ox culture of Xingye extracts the four types of cattle from rhinoceros, oxen, bullfighting and dairy cows Item spirit. However, Societe Generale further institutionalized its culture and set up a bull prize in recognition of its advanced nature, its cow spirit and its strong cow culture, which enabled the cow culture to truly come into practice and be used in practice.
Jinjiang currently has hundreds of leather enterprises, but the "cattle culture" into the corporate culture, currently only a Societe Generale. "The first thing to do is to do it, and the reason why we will vigorously promote 'cattle culture' is that, in addition to being a cowhide, we are still in a position to match the characteristics of cattle with that of our own industry," Wu said.
It is not difficult to find that as a middleware, Societe Generale provides raw materials for the majority of end-users such as shoes and furniture, and this "behind-the-scenes heroic" feature is exactly similar to the obscurity of cattle. "With cattle honest and practical, hard working to encourage employees, and refining it for the long-term corporate culture promotion, I believe the morale of the staff will certainly inspire can play a very significant effect." Wu Hua Chun think.
"To promote 'cattle culture' is not only to boost the morale of enterprises, but also to take it as a long-term corporate culture and as an important way to promote the brand to the outside world. Meanwhile, implanting 'cattle culture' into the corporate culture , Is to use cow's spirit to encourage Xingye colleagues. "Wu Hua Chun said firmly.
At present, Hing Yip is still in the corporate image, advertising slogans and so on around the "cow culture" to design, its brochures, corporate logo, outdoor billboards also reflect the cattle element. In fact, the choice of the "cattle culture", but also to prepare for the listing of Societe Generale in 2008. "In order to secure the trust and support of investors, listed companies must have a positive and progressive corporate culture in addition to the transparency and sustainability of their businesses in all aspects of finance." Wu Hua admitted frankly that before the launch of "cattle Culture ", but also contains the hope that after the listing of Societe Generale stock prices can rise steadily.
16 years ago, the founder of Industrial Leather Wu Hua-chun started from scratch, founding leather industry in Anhai, Jinjiang.
After 16 years, Industrial Leather has become a leading enterprise in the Chinese leather industry. It is a leather supplier to many domestic and foreign brands such as Playboy, Goldlion, Puma, American Camel, Aokang, Red Dragonfly, Belle, Daphne, etc. Its leather upper leather The market share ranks first in the industry, and Industrial has become China's largest supplier of upper leather material.
16 years, Wu Huachun perseverance, hardworking, love fight, dedication of the image of the Warriors led the Industrials in the leather industry to create their own piece of blue sky.
"Thinking, there is a way out; vision, there will be achievements!"
Poor accompanied Wu Huachun finished his childhood and adolescence, according to his introduction of a very poor family was a child, the mother alone provoked the whole family burden. To this end, in order to help mothers subsidize household, he was selling vegetables and other small crops outside the farm, a hawker at the market. "I sold pork, but also sold beef, and are stalls, basically no fixed place." Wu Hua Chun said. However, with his passion and smile, but won him a lot of customers. During that difficult time, Wu Huachun's income is small, but the early enthusiasm similar to the entrepreneurial enthusiasm, let him full of energy, but also infected with everyone around him.
90s of last century, leather products in the country quietly popular, leather, shoes, purses, the streets of all-leather products. The leather industry at the time was a blank in the country, totally relying on imports from Italy, Japan and Taiwan. Wu Huachen keen insight into the prospects for the development of the leather industry, with his childhood temper brought him the courage to face difficulties, fearless setbacks and sharp business insight, resolutely took the first step in business . So, Industrial Leather so came into being.
Like many successful entrepreneurs, Wu Hua Chun's career development has undergone a gradual process: in the early days of entrepreneurship, he first started a small workshop, go abroad alone, apprenticeship, concentrated study, market research, access to The detailed information, and foreign equipment, talents, technology, raw materials into the country, opened a leather industry exploration and development. After a few years, when the scale of small factories continue to expand, and now, Industrial Leather has been formally restructured Industrial Leather Technology Co., Ltd., Wu Hua Chun's career can be described as a drastic change.
"There are ideas, there is a way out; vision, achievements!" This is Mr. Wu Huachun entrepreneurial enrichment experience. A short sentence, but sharply revealed as entrepreneurs should have the success factor.
Today, Societe Generale has started his new journey. "One hundred years of green leather is our new position in the new era," said Wu Hua Chun, chairman of Societe Generale.
Green dreams
In recent years, under the leadership of the Green Olympics, there has been a green trend all over the country. One after another fields have all been incorporated into the field of environmental protection. As the leader of the domestic leather industry, Leather Industrial Co., Ltd. is also deeply aware of its mission and responsibility in the green style. As a result, "Green Leather" has entered the public's eyes.
Some people have also questioned the leather industry itself is a polluting industries, Industrial Leather to green the product is not asking for it?
"On the contrary!" Wu Huachun looked good, precisely because of leather pollution control is not perfect enough, so companies should strengthen the environmental protection products, which is the responsibility of enterprises.
In fact, as early as five years ago, Wu Hua Chun began to envision his own green dream. That year, Societe Generale found a 20-year-old liming technology and liming agent technology research company in Shanghai Dongyang Chemical Co., Ltd..
"With Dongyang Chemical, we took the lead in using this new type of drug leaching agent." Wu Hua Chun said in a brilliant voice. However, "the price of environmentally friendly chemical raw materials are relatively high, a large number of use will make a lot of cost increases, thus greatly limiting the promotion of these environmentally friendly materials." Therefore, at present, this high-tech are such as Industrial, Sindh and other large domestic leather companies to adopt, most small and medium sized leather companies because of the high cost of technology and discouraged. As a result, Wu Hua Chun has a bold idea: Rather than its high cost of research and development, leading to only a few large businesses can afford, might as well let leather enterprises and finished shoes enterprises are also involved in the most research and development of chemical raw materials, The whole industry chain co-workers to contribute to research and development, together to share research and development costs, thereby reducing the price of environmentally friendly materials.
To this end, December 2007 Societe Generale held a conference in Dujiangyan on behalf of upstream suppliers and downstream distributors to discuss how the leather industry can achieve the theme of "green, environmental protection, synergy and win-win". "The realization of the green concept requires us and its upstream and downstream companies to work together and work together throughout the industry chain." Wu Hua Chun told reporters that leather enterprises should really be environmentally friendly, in addition to all aspects of the production process, the use of environmentally friendly chemicals Raw material is more important. However, the cost of developing environmentally friendly materials is high, if upstream and downstream companies to study and share the high cost of environmental technology, for the entire leather industry chain, nature is a good thing, especially for many small and medium leather enterprises in Jinjiang, the production of green leather will not Then there is powerlessness.
Wu Hua Chun believes that the development of environmental technologies requires a lot of manpower and financial resources, which lasted a long time. Despite their dedication, the strength of their leather alone is not enough. At the same time, in addition to more than 20 measures such as saving water, electricity, gas, materials and reducing emissions, Xingye Group also introduced technologies such as "chrome-free tanning" and "eco-tanning" to ensure environmental protection. From the source to solve the leather pollution, and procurement in the development of toxic and harmful ingredients to prevent the entry of internal control system, and promote the development of more upstream and downstream high quality, low cost, environmentally friendly green raw materials, call for environmental protection from the source and post-product evaluation review plus Efforts to form the entire industrial chain have to do environmentally friendly atmosphere.
Today, Societe Generale has developed a new environmental protection technology with Dongyang Company ----- "waste recycling." It is understood that leather companies generally discharge waste water before proceeding, but after processing, there will be more or less some pollution, and will reduce the "leather business rate." Once this kind of technology is studied successfully, the tanning process will not discharge the waste water, but all the direct recycling.
"As a leather tanning enterprise, Industrial Leather has the ability to lead the industry in environmental protection and energy saving production." Wu Hua Chun looked very confident. In fact, Societe Generale's green philosophy and the state's implementation of the "energy conservation and emission reduction" policy in the past two years are the strategic objectives of advancing with the times.
Cow culture is heart-touching
If the green concept is Societe Generale's responsibility to society, then "Ox" culture is Societe Generale's commitment to all employees.
By convention, Singyes holds a special "birthday" party on the 20th of each month. That night, top leaders at Singyes were going to light their birthday candles for all their employees on the birthday of the month to celebrate their birthday. Other employees of Industrial Estate were also fortunate enough to attend the birthday party and divided them into " Rhinos, "" Ox, "" Bull, "and" Cows, "the four phalanxes to send representatives to stage performances.
In fact, when you walk in to Hing Yee, you will be amazed by the sight of a cow. Whether it is a piece of high-quality leather produced in the workshop or a prominent slogan of "Jinjiang Cattle Fujian Fujian Cattle China Cattle Cattle" on the publicity column or a number of cattle such as "Footprint Leather Market Share Industry-First" set by Societe Generale Cite, profoundly embodies the industrial leather "carry forward the spirit of the cow, heritage cow culture," the corporate culture.
In the past two years, Societe Generale has launched a series of cultural activities such as speech contest, writing contest and tug of war among employees. Based on the legend of cow, the story of cow and the spirit of cow, External publicity, but also closely linked to the "cow" culture theme.
Based on the traditional Chinese culture, self-management traits and practical experience, the ox culture of Xingye extracts the four types of cattle from rhinoceros, oxen, bullfighting and dairy cows Item spirit. However, Societe Generale further institutionalized its culture and set up a bull prize in recognition of its advanced nature, its cow spirit and its strong cow culture, which enabled the cow culture to truly come into practice and be used in practice.
Jinjiang currently has hundreds of leather enterprises, but the "cattle culture" into the corporate culture, currently only a Societe Generale. "The first thing to do is to do it, and the reason why we will vigorously promote 'cattle culture' is that, in addition to being a cowhide, we are still in a position to match the characteristics of cattle with that of our own industry," Wu said.
It is not difficult to find that as a middleware, Societe Generale provides raw materials for the majority of end-users such as shoes and furniture, and this "behind-the-scenes heroic" feature is exactly similar to the obscurity of cattle. "With cattle honest and practical, hard working to encourage employees, and refining it for the long-term corporate culture promotion, I believe the morale of the staff will certainly inspire can play a very significant effect." Wu Hua Chun think.
"To promote 'cattle culture' is not only to boost the morale of enterprises, but also to take it as a long-term corporate culture and as an important way to promote the brand to the outside world. Meanwhile, implanting 'cattle culture' into the corporate culture , Is to use cow's spirit to encourage Xingye colleagues. "Wu Hua Chun said firmly.
At present, Hing Yip is still in the corporate image, advertising slogans and so on around the "cow culture" to design, its brochures, corporate logo, outdoor billboards also reflect the cattle element. In fact, the choice of the "cattle culture", but also to prepare for the listing of Societe Generale in 2008. "In order to secure the trust and support of investors, listed companies must have a positive and progressive corporate culture in addition to the transparency and sustainability of their businesses in all aspects of finance." Wu Hua admitted frankly that before the launch of "cattle Culture ", but also contains the hope that after the listing of Societe Generale stock prices can rise steadily.
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