Green packaging design first (on)

Abstract : According to the narrowness of the current green packaging, the viewpoint of “green packaging and design first” was put forward, and the important role of systematic design and humanized design for green packaging was clarified, and the packaging design link was given due attention.

Keywords: systematic design link human design green pleasant factor care design

The economic prosperity of the industrialized society has determined that the commodities are abundant and that there are commodities that have packaging, and green commodities will undoubtedly require green packaging. With the rise of the “green wave”, how to coordinate the relationship between humans and the environment? Not only is the theme of the global packaging industry running in the new century, but also the undeveloped direction of packaging development, which leads to a wide range of “green design” and green packaging. Exploring and taking care to make packaging more scientific, reasonable and humanistic, and striving to pursue the balance and consistency of people's one machine and one environment system, and establish a harmonious relationship between man and nature.

1 The future trend of green design

With the continuous deepening of the research on green design theory, people have found that the scope of green design should not be limited to the design of the object itself, but also the development of related content with the design object as the main subject. For example, taking the product as the object, it will inevitably involve the packaging of the product. , product logistics, product marketing and other aspects of the design of green factors; packaging for the object, ultimately, the packaging materials, packaging production, packaging, packaging, recycling and other aspects of green research. Moreover, “the content and scope covered by the green factor are much broader than people think. The meaning of “green” expands from the initial environmental protection, energy saving, and consumption reduction to the pursuit of aesthetic, healthy, convenient, and pleasant, from The demand for pure material has risen to a higher level where both material and spiritual pursuits are required. Obviously, the design direction of green design that is not adopted is: to update design ideas and design concepts. In the design process, product-oriented and full consideration should be given to it. Relevant social-economic-technical factors, systematic green design of the product's life cycle, so that the product in the realization of its own function, taking into account resources, environmental factors and the user's green perception factors, and the importance of the entire human ideology The role of guidance to achieve the sustainable development of products.

The 20th century as an industrial economic period has passed and the era of knowledge economy in the 21st century will be the era of design deciding. The design will become an important part of social progress and innovation. The change of design concept will inevitably lead to the change of design methods. Green design The same applies to packaging design. Packaging and human life are closely related, but the packaging of the harm to the environment is an indisputable fact, its root causes, resulting in three major sources of packaging pollution: the source of design, production, sources of consumption. The design is also the beginning of production and consumption. Therefore, the development of green packaging must be preceded by design to minimize packaging pollution.

2 Green Packaging Design Trend

The traditional green design theory believes that packaging that is harmless to the ecological environment and human health and that can be naturally degraded and recycled is a green package. Green packaging is often regarded as a one-sided understanding of the greening of packaging products. It is erroneously referred to as green packaging using environmentally-degradable materials. It ignores whether the production, use, and recycling of packaging products will cause environmental pollution, resources, and energy. Waste; or only a single green design for a certain part of the packaging, other important aspects of the packaging has not been paid attention to, lack of overall coherence, so that for a long period of time, the so-called "green packaging" is often only around environmental protection The development of materials is being delayed at the material design level. This is a misunderstanding in the past.

The new design concept believes that green design is a more complex concept, expression, and completion process. The object of design is the object. The starting point and the fundamental purpose of design is human, and the emphasis is more on the linkability of human-oriented related objects. Reflections on the relationship between nature, society, and the like In the field of packaging design, it pursues the harmonious development of man and nature, and regards people as a machine and environment as an organic whole that interacts and interacts with each other, and analyzes things with the overall concept. Observing the research object involves many aspects such as people and things, people and nature, individuals and groups, ecology and state of mind, explicit and implicit roles, etc. It has a strong systemic nature. Therefore, the future green packaging design should be systematic and humane.

2.1 Systematic design

The system refers to an ordered collection of elements with hierarchical relationships and logical relationships. The system design requires designers to package in the packaging design process with a systematic view, combining internal and external, local and global, explicit and implicit In the design of sexual green factors, each link and level of packaging is carried out, and each design element is subject to macro control and organic integration in order to effectively complete the design. System design is not only a design method, but also a philosophy. On the guide?. The significance of understanding this process lies in: grasping scientific and rational design methods to control the entire design process, and paying attention to the systematicness and logic of the design process. Scientific and rational design methods can effectively coordinate all stages and links of the organizational design process, making green From the beginning to the end, the factors throughout the entire life cycle of the package, to achieve sustainable development.

To carry out the green systematic design, we must not only consider the relationship between products and resources and environment, but also consider the consumption psychology of packaging in the process of use and recycling. Jing Tomb and packaging elements (such as structure, shape, function, decoration, human-machine, The combination of materials, etc.) is integrated into the green packaging design system.

2.1.1 Packaging Material Configuration

In the whole process of packaging design, the material is the material basis of all links and is the material carrier of packaging. The advancement of science and technology has made the material change with each passing day, and the richness of the material's expressiveness and material has provided infinite possibilities for designers, but the definition of the design language from green materials is what it is. Harmony between man and nature is the basis, so the rational allocation of materials, the change of materials by design, and the reduction or elimination of previous pollution have become a prerequisite for the success of green packaging. First, recyclable materials should be used whenever possible. For materials or degradable materials, as far as the current situation is concerned, China's packaging waste recycling bodies are still not perfect, and the recycling rate of disposable packaging is far below the world average. Therefore, the use of recyclable materials and degradable materials is advocated to reduce Landfill or incineration treatment will pollute the soil and air. The selection of regenerative materials is also based on consideration of the current situation of the depletion of per capita resources in China, minimizing the consumption of forests, mineral resources and production energy, and saving production costs.

2,1.2 extension of the packaging function

The extension of the packaging function is essentially a re-creation of the packaging function. It is undeniable that any packaging will inevitably be recycled, regenerated, and reused, but only sooner or later, but how to extend the service life and cycle time of packaging, and reduce the consumption of materials, energy, and the environment, is the design of green packaging. The problem that the link must solve.

The extension of the packaging function is the re-creation of the packaging function, which imposes a certain design method on the structure, shape, and appearance of the packaging, combines many factors such as material elements, modeling elements, and function elements to expand the packaging function, beautify the appearance of the packaging, and increase For the purpose of packaging fun, integrate practicality, artistry, and culture in one, the perfect combination of art and technology, so that the packaging by the traditional. Disposable packaging. The transformation of multi-functional packaging is conducive to promoting sustainable consumption behavior, helping to establish a sustainable lifestyle, expanding the practical and aesthetic functions of packaging, and maximizing reuse of packaging, packaging materials and components. Indirect regeneration reuse, as opposed to traditional. In terms of disposable disposable packaging, its function has been strengthened, and it can still be used even after the distribution process reaches the consumers. Excess heat, or continue to have. "Use value" can be reused twice or more.

The extension of the packaging function undoubtedly prolongs the cycle of the packaging, and the extension of the cycle will inevitably involve the problem of the service life of the packaging. The long-term safe use of the multifunctional packaging involves the design of the packaging life cycle. The life cycle design must consider the impact of design, manufacturing, use, recycling, and disposal on the environment and people, and also analyze the life cycle of the physical properties of the material properties and the packaging structure. It is a process from the packaging to manufacturing. The overall evaluation of resources, environment, man-machine, and system design from the safe use to the complete process of waste decomposition is an effective way to optimize the use of resources and produce a virtuous cycle of packaging, so as to ensure that green packaging can be safely used for a long time, and can be reasonably used after being abandoned. Recycling reflects the core connotation of green packaging design.

2.1.3 Optimization of Packaging Structure

The increase in green packaging factors will not result in a significant increase in packaging production costs. This is a concern for manufacturers and consumers. Based on this, green packaging must be fully utilized in the design process, energy conservation, and consumption reduction. Based on the principle of “people-oriented”, we conduct comprehensive comparison, analysis and testing of material prices, performance, and appearance to achieve the best performance-price ratio among materials, packaging performance, and production cost, thereby ensuring that packaging is integrated with the market economy, and thus display the design location. The great effect is that one party will benefit from many efforts.

First, simplify the packaging structure. The principle of green packaging is simple design, which is to simplify the shape and structure of the packaging and reflect it in the design. Fewer, better, deeper connotations, its core is the packaging structure. Properly, it is to simplify the design content without removing the physical functions of the packaging, to remove unnecessary items that interfere with the subject, to delete arbitrarily or tedious structural forms, to reduce unnecessary packaging materials, to reduce energy consumption, and to reduce packaging. With its own weight, convenient transportation and shunting, and control of packaging waste, it seeks a balance between refinement and function, and it is indispensable to perform aesthetics and environmental protection simultaneously. Therefore, simplifying the packaging structure requires designers to become familiar with packaging machinery and equipment, process technology and production. The process, instead of blindly designing out of the production process, seeks cost-saving opportunities from the production process. By simplifying the design, the production process will be effectively reduced, the materials and energy consumed will also be greatly reduced, and the quantity of production waste can be effectively controlled. Simultaneously, the simple structure facilitates the forming, filling and packing of the paper packaging, and also facilitates the manufacture of the plastic container. It is not necessary to replace the mechanical equipment, as long as the mold is replaced.

Secondly, the recycling structure design means that the possibility of material recovery, the size of the recycling value, and recycling methods are integrated into the scope of the design in the initial stage of packaging design, and the packaging is detachable, foldable, compressible, and can be curled. The structural design allows large packages to be easily dismantled or folded. Inflated packages are easy to flatten or twist, thereby reducing the size and space, greatly increasing the transportation capacity, facilitating the concentration and sorting, facilitating the circulation of garbage to the green packaging. The environmental protection function has been further strengthened.

In summary, the system design of green packaging is a comprehensive project involving a wide range of branches and branches. Each branch is causal and interlocking, and the negligence of any link will greatly reduce the green content of the packaging. This not only requires designers to have a solid professional foundation, strong professional skills, but also a strong sense of social responsibility and professionalism.