Global Printing Industry Development Trend
Printing is an old and youthful industry, with ever-increasing scientific and technological content, and increasing cultural content. It is in the printing industry, experiencing the pulse of the printing industry and experiencing the charm of printing. The entire value chain of the printing process - from the creative development of prepress processing to the final printing itself - is undergoing tremendous changes and will accelerate. Due to the scale of printing and the wide range of applications, the printing industry is affected by many powerful and important factors, such as technological reforms, global economy, regional political and economic development strategies, and consumer behavior patterns.
For survival and development, printing companies need to be aware of the new market situation:
First, the globalization of media competition has led to the globalization of printing. We have indeed made printing a "giant" in the global industry. Now printers everywhere are being asked by customers to meet the needs of their worldwide markets. The development of the Internet has made the earth smaller. This has a profound impact on the printing industry. More and more organizations are seeking to globalize their business. They are pursuing a seamless production, packaging, logistics and distribution process. The printer must adapt to this demand. This new competitive environment requires human, financial, and material resources that span the globe. Of course, small and medium-sized printing companies and even many large printing companies may not be able to create such conditions. Therefore, establishing a joint and strategic partnership between printing companies and their customers and suppliers has become very important and far-reaching.
Second, printing is no longer a completely independent entity. Digital files are used to print the Internet, multimedia applications, etc. These files sometimes contain digital audio information. The same image is not only printed on the cover of the product data, but also on the web site and read-only light on the website. This is an era of convergence of electronics and printing. The world’s top commercial and media schools are passing this theory to the next generation of marketing managers and advertising directors. Successful printing companies will act as “comprehensive communication service providersâ€.
Third, the printing cycle and print volume have shrunk with the advent of more advanced digital technologies and personalized printing. In this fashionable era, personalized products are constantly increasing to express different consumption and lifestyles. This is a global trend.
Fourth, of course, is the driving force of all these trends - the increasingly rapid updating of technology. In fact, if there is no amazing technological development in the communications and printing industries, the impact of globalization, such as the impact of globalization, and the convergence of printed and electronic media, personalization products, etc., cannot be achieved.
It is no exaggeration to compare the printing industry to a giant. The global scale and application of the printing industry are well known. According to authoritative statistics, in 2001, the global printing industry had a total of more than 226,000 printing companies (including commercial printing companies, internal printing plants, and newsprint printing plants), and the printing output value reached 421 billion US dollars. The global design and creative industry's output value is estimated at US$427 billion, with a total of more than 198,000 companies. As a result, the printing industry has become one of the largest manufacturing industries in the world.
Here to tell you a few figures, the world's largest printing industry is located in the Asia-Pacific region (32%), followed by Europe (30%), North America (28%) ranked third.
Chinese Printing Industry Development Status
China is the first country in the world to invent printing technology. Today, Chinese printing companies still play an extremely important role in this big stage.
The development potential of the printing industry in Singapore is very limited. Due to the high cost of manpower, land, and limited market space, Singapore's printing industry has shown its stamina.
On the contrary, China’s land has shed more and more dazzling light on the world economic stage. International economic strategy researchers have predicted for a long time that China in the 21st century will become one of the fastest countries in international economic development and one of the largest international trade centers in the world. Yes, it is entirely reasonable to believe that China in the 21st century will also become the world's largest market for commodity packaging and printing.
In 2001, there were 7,800 printing companies in Taiwan with 45,332 employees. There are about 30 employees with more than 100 employees, accounting for only 0.38%; there are 7,720 employees with 49 or fewer employees, accounting for 98.94%. Of these, 6443 were less than 10, accounting for 82.54%. These enterprises are currently exploring the issue of mergers and acquisitions of small and medium-sized enterprises due to their small scale and lack of competitiveness. However, the efficiency and efficiency of the printing industry in Taiwan are high.
Hong Kong is one of the four major printing and publishing centers in the world. It is also an internationally renowned printing center. It is beautifully printed, fast and cheap, and is known for handling small amounts of printing. Its quality is comparable to that of the United States and Germany. And Japan and other technologically advanced countries. The printing industry in Hong Kong rose to the top of Hong Kong manufacturing in 1999. The "China Market Yearbook" statistics show that of the 10 book printing companies with the highest sales revenue in China in 2001, 9 have foreign investment backgrounds, of which 6 are Hong Kong furniture. It can thus be seen that Hong Kong capital's printing industry in mainland China is a force that cannot be ignored. Especially in the process of infiltrating into the printing and publishing industry in the Mainland, Hong Kong capital has advantages over other foreign capitals.
On January 30, 2003, the Hong Kong Trade Development Council published a report on the development of the printing industry, which described the current status of the industry in Hong Kong and the Mainland, dissected the changes in mainland industry policies, and urged Hong Kong printers to seize the opportunity. The report pointed out that the Mainland is gradually relaxing restrictions on the entry of foreign-funded enterprises into the printing industry. Hong Kong companies can thus expand the printing and packaging business in the Mainland. The report puts forward a new idea for the creation of printing orders through copyright trade. It is recommended that Hong Kong printers use their contacts in overseas and mainland China to engage in needle transactions between overseas publishers and mainland publishers to facilitate copyright transactions and obtain corresponding orders for printing services.
The role of Hong Kong businessmen
The Hong Kong Trade Development Council believes that with the liberalization of China's accession to the WTO and the market, Hong Kong will strengthen its economic integration with the Pearl River Delta and will be able to provide a comprehensive international service center, as well as China's largest production base and the most promising consumer market." The "Hong Kong / Pearl River Delta Economic Zone" will become "one of the world's most important economic hubs and engines for economic growth."
As a company that invests in Hong Kong, Singapore, and the mainland, we express our great joy and encouragement at the rapidity of the message conveyed in the HKTDC's report. We strongly agree with it.
After the 16th National Congress of the Communist Party of China, the most commonly used trick in the Mainland was "advancing with the times." It is true that it is truth to keep pace with the times when we sit on the ground for 80,000 miles. Anything must be advancing with the times. Hong Kong provides thousands of “Pearl River Delta†factories with trading platforms, transportation and logistics hubs, financial services, and business services. It is also a window to international markets. At present, Hong Kong handles 80% of the Pearl River Delta's import and export business. In 2001, on average, 638 cargo ships travelled between the two places on a regular basis, and 25,000 trucks crossed the border. Hong Kong and the Pearl River Delta should be promoted as an overall economic zone and develop collaboratively. The printing communities of the two places should give full play to their complementarity in resources, capital, talents, markets, technology, and management. If they can maximize each other's complementarity, they will greatly increase the competitiveness of the two places. Therefore, as Hong Kong businessmen, we should base ourselves on Hong Kong, develop the mainland, and look to the world.
One of the biggest challenges faced by printing companies in the next few years is that no matter where you work, you must find your position when making investment decisions. Generally, global technological change takes the same path. The only difference lies in the speed.
to sum up
Based on the above points of view, I will summarize some of the development trends I have seen:
The global manufacturing giant, the printing industry, is moving forward at an incredibly fast pace.
The Chinese printing community is a strong support for this giant;
China, Hong Kong, Taiwan, and Singapore have complementary advantages. They can carry out strategic division of labor and cooperation, and they can be misallocated in the industry before they can develop together.
As a representative of Hong Kong companies in the print industry, I am very pleased to be here. Under the drive of the passion and desire for the printing industry, I will elaborate on the wonderful present and future of our printing industry.
For all people in our printing circle, the key to success is to adapt to new market changes and demands, to meet the various changes that are taking place continuously, and to use our respective geographical and resource advantages to inject new products into our business and printing industry. vitality.
Thank you all for giving me this opportunity today to communicate with you. I look forward to sharing the joy of success with everyone in the years of the future development of China's printing industry.
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