2018 Tmall double eleven has come to an end, the final transaction amount exceeded 200 billion mark, locked at 213.5 billion yuan, once again become Alibaba's record-breaking and record-breaking business miracle. Can such a hot sales, but did not significantly increase the demand for the carton packaging industry?
Courier bag grabs carton
During the double eleventh this year, Alibaba's logistics platform--the rookie logistics teamed up with the daily express delivery in the country. After the appointment, the courier will provide the sender with an eco-courier bag to facilitate the public to participate more environmentally.
5000 express carton recycling stations established
During the double eleventh period, the rookie logistics planted 5,000 recycling stations in 200 cities across the country. At present, more than 10 million recycled and reused cartons have been recycled. Ge Yi, head of the rookie station of Nanjing Jinling Institute of Technology, said: During the off-season, the container will be emptied at least two or three times a day, and the recycling rate of the carton is also increasing.
After the customer receives the goods, the carton is directly put into the recycling station, and then the staff specializes in recycling the intact carton for recycling. This model not only saves on procurement costs, but also significantly increases carton utilization.
New algorithm reduces package usage
During the double eleventh period, the rookie independently developed a smart box design and cutting algorithm. The rookie technical expert Wang Pan introduced: “As long as the length, width and height of the product and the number of historical orders are entered, the system will recommend the best size box type. When ordering, the system will automatically match the carton according to the volume of the goods, and provide the packing order and placement style."
By using technological innovation, it is possible to help merchants and express delivery companies to save the use of packaging materials from the source. Through this technology, 15% of the packaging materials in the warehouse can be reduced. As of now, this algorithm has been used cumulatively in 510 million packaging cartons and courier bags.
"Express delivery supplies" new national standard implementation
In addition, in September of this year, the new national standard of "Express Packaging Supplies" was officially implemented, which also reduced the amount of paper for express packaging. At present, most of the postal business outlets in China have enabled 6 models of new standard postal boxes and 45mm new tapes.
Among them, the new 1-6 new standard express light box was introduced, and the original 5-layer corrugated paper was reduced to 3 layers, which was 20% less than the original standard box of the same volume.
Carton substitutes prevail
More importantly, due to the skyrocketing price of cartons in the previous two years and insufficient supply, many merchants have had to use cardboard boxes, hollow boxes, foam boxes and other carton substitutes. This habit has also been retained.
A college student opened a clothing store on Tmall. His words may reflect some information: "We are not a big brand, we can save money. In view of the expensive carton last year, all plastic bags are used this year. Anyway, it can be used."
It can be seen that how to deal with express carton and reduce environmental pollution has become a hot spot in the society in recent years. At the same time, the development of green logistics has become the consensus of the whole industry. These factors lead to an increase in the recycling rate of the carton and a reduction in the use of the packaging material.
For the majority of small and medium-sized e-commerce sellers, how to reduce costs and increase profits is the most concerned issue. Due to the skyrocketing price of cartons in the past few years, carton substitutes have become popular, and this habit has been maintained this year, which has further reduced the demand for cartons.
Of course, this year's carton packaging industry is not busy in the peak season, the reasons are very complicated, and do not have to be too pessimistic. As the CEO of a paper product factory in the Pearl River Delta said: "As the consumer psychology matures, the business is affected by the economic situation. This year, the industry's stocking period is not prosperous in the first 11 years of this year. It shows that there are not many stocks for each merchant. From the data point of view, The contribution and enthusiasm of the gangsters have not declined. It seems that the packaging market has a small peak season after the double eleven."
Editor in charge: Zheng
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