This time, in the middle of Wangfujing, which is just a few steps away from the Forbidden City, the artistic and cultural landmark, Junjia Design revolves around innovation and tailors an art curatorial space for the words, not only continuing the words but also “chain not copyingâ€. The brand concept also gives the space more content with the “chaotic state†broken by multiple boundaries in the design.
Here, the boundary between business and art, product and art exhibits, interior design and exhibition curation is eliminated. Art is both a space theme and the core of curatorial, and a beautiful carrier that connects people's emotional resonance. In the core business area of ​​the land, it is worthy of the bold experimental reversal of business, but it has become a city destination that people are willing to visit.
Artistic light
The starting point of space shaping is like the desire of a photographic lens to capture the momentary light and shadow.
As a space with the theme of “Art Curationâ€, the problem that Junjia Design needs to solve is how to create countless kinds of scenes to be captured in a limited space of more than 1000 squares, transforming adults into it, time and space. Infinite extension.
Prologue · Never-ending city fashion exhibition
For each project, starting from the city and exploring the right design, this is the consistent concept of Junjia Design.
Standing on the bustling Wangfu Central Street, the striking single-family building at the intersection, how to make it connect with the city streets, become a place where people are willing to explore?
Therefore, the design of the facade of the building became the first bright spot.
The large-scale glass curtain wall, decorated with white acrylic plates, is pulled down like a huge scroll, and at the same time shows part of the interior space, creating a fascinating story atmosphere.
In the evening, the warm light of the room is projected to illuminate the city streets, like a grand invitation to art. This creates a city landscape that is intertwined between day and night, and is also a prelude to the entire exhibition.
Dramatic
Guided by an outdoor prologue, visitors will embark on an artistic journey.
In the space shaping, Junjia uses the most familiar material wood to construct different local small spaces and create a variety of small scene experiences. Not only the effect of the fuzzy space scale is achieved, but also the variety of scenes shaping enhances the tourability of the space.
The creative styling of the indoor and outdoor areas on the first floor is designed to form the first floor of the space from the outside.
Junjia reinterprets natural light and shadow with special style design. The staggered brackets produce different light and shadows. With the movement of people in the space, the light and shadow also produce subtle changes, forming a beautiful and wonderful context association.
Throughout the space, the design does not deliberately emphasize the sense of existence, with wood as the main material application. The main color of the log, supplemented by monochrome cold, warm light, makes the space more pure. With the different areas of smallpox design, the formation of a unified and separate visual effects.
Low-contrast color, soft lighting, smooth and smooth modeling lines, the arrangement of bookshelves form different small passages, and people walk in it to form interaction with space.
Exhibition · Flowing feast
The essence of the exhibition lies in the perfect unity of the space-shaped god. The overall unified wooden tone space also further highlights the artistic themes in the space, including books, art installations, and cultural creations. This is Junjia’s curatorial perspective. Secondary planning for exhibits.
At the same time, taking advantage of the two-layer space of the project itself, Junjia design creates a hole between the first and second floors, and a new wooden structure staircase enhances the experience of space exploration.
The lighting device in the middle area is a consideration of both function and beauty, just like the light guiding the art exhibition.
From the first floor to the top, to the children's area dedicated to children, enter the warm pink arches, full of experience of beauty and ritual.
The book area, coffee area, and children's area appear as the three functional areas in the same space at the same time, which are separated and intertwined to form an active gathering space. People, people, people and the environment produce a wonderful polymerization reaction.
The window display and coffee area create a wonderful atmosphere.
The use of beige blinds, the sun can come in to form a beautiful shadow, to convey a beautiful situation, let the space change in elegance, seemingly infinite rhythm gives people unlimited imagination.
Product display and space complement each other. Between the static and the dynamic, the theme design of different regions weaves the experience of the whole space and finally forms a complete world.
As a sample of innovation in the cultural retail era, Junjia design and words complement each other to create a fashion show that never ends in the city, and is also an art and cultural space in the bustling commercial body.
In this way, the brand can extend its reach to more scenes and sketch a new portrait of the city's future life and consumption experience.
(Source: Junjia Design Company, copyright belongs to the original, the article is organized by the China Association for Design Network)
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