What is good for the Qixi Festival?

The arrival of the Tanabata Festival Many merchants have begun to prepare a variety of advertisements; the title of "Your rival has prepared the gift; and you are still eating chicken" and so on attracts consumers. Watch! In the Qixi Festival, the game experience is definitely indispensable; next, we will introduce the Tanabata plan!

Activity time: August 16th - August 17th

Activities:

1) During the event, the customer can spend more than 300 yuan in a single day to participate in the event.

2) One-time cashier ticket is limited to one person per person. The number of prizes is limited while stock lasts.

Three modes:

1), the heart has a little bit of a pass, the two fight, a stroke and a guess, the person who strokes can only use the body language to prompt the guessing of the words on the person's board, and the right one is promoted to the next level.

2) One person writes his favorite dish in one minute, and the other person writes the favorite dish of the other party in one minute, and writes at least eight. If you answer 6 or more, you will advance to the next level.

3), love songs sing, those who get applause win.

prize:

The first pass: two roses.

Second pass: 2 movie tickets.

The third level: specify a pair of shoes.

Precautions:

An event planner, with a reason, is going to design the rules of the event. The design rules of the activity rules are two sentences: the process is simple and less thought-provoking, and the copy is clear and unambiguous. However, above this criterion, there is a very high hat, which is the seamless connection between the event design and the reason. For example, if you are going to do an activity that wants customers to feel affordable, but does not have high operating expenses to spend, what should I do?

1 Make the theme of the event attractive;

2 Let the event give people a unique feeling;

3 carefully design the activities and rules;

4 Seriously match activities and reasons.

1, 2 is mainly the work of copywriting. Speaking of 3, the way of activities and rules, many people seem to be very simple things, yes, but not necessarily. The way and rules of activity largely determine whether it is enough to attract customers to participate in the event. There are a few points to note: the prize is not necessarily better than the draw, but if the rules and success rate of the draw are not well designed, then it is not as simple as a rude prize, or a simple and rude draw. The more complex the activity rules, the stronger the customer's mentality of escaping, but if you use gamification design and reward in steps, then the customer will follow your rhythm very obediently. The last is 4, matching activities and reasons means that you don't want to clear your boots, cotton shoes or down jackets in the summer: "cool summer, clearance treatment."

The four most important things about how to make customers see the activities of active customers are open source, throttling, maintenance, and stimulation. Activity operation is to achieve the goal of these four things. Therefore, the activity operation is largely centered on people, who are customers at different stages. Then, we need to know where my customers are often mixed and choose the distribution channel. As for how to choose, you can refer to the past data; if there is no data, it is recommended to do market research.